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Beauty and fashion marketplace YesStyle may claim to exist to “empower and inspire”, but it rates “We Avoid” for its lack of transparency. This article is based on the YesStyle rating published in May 2022.
The popular fast fashion marketplace under the microscope
Founded in 2006, YesStyle ranks among the most popular beauty and fashion e-commerce stores in the world. The Hong Kong-based retailer lists hundreds of thousands of products in categories such as “casual or formal wear to kawaii style, K-pop style, fest outfits, and eco-friendly wear”, according to its website. YesStyle has earned a loyal following from K-beauty fans across continents—stocking some of the most popular brands in the space.
YesStyle may aim to “empower and inspire [their] customers to find their own style and be their own unique and beautiful selves”, but how does it measure up on the sustainability front in a world battling a worsening climate crisis? And how does it treat the makers behind all those cheaply priced products? How ethical is YesStyle? Read on to see why “We Avoid” YesStyle.
Yes style, no sustainability
In our “How Ethical Is” series, we usually have a closer look at a company’s rating and break it down so that you know more about how it is performing across the three key areas of environmental impact, labour conditions, and animal welfare.
Unfortunately, for YesStyle, there isn’t much to say. Our team scoured the retailer’s website and credible public sources, but YesStyle provides insufficient relevant information about how it reduces its impact on people, the planet, and animals. This means that, at the time of writing, there isn’t enough information for us to dig deeper into YesStyle’s practices.
Overall, YesStyle is rated “We Avoid” for its lack of transparency. As a shopper, you have the right to know how a company’s production practices impact the world and its inhabitants.
YesStylem may claim to list “eco-friendly”, “organic”, and “vegan” products, but those small efforts are let down by its overwhelming encouragement of overconsumption with taglines like “Thousands of items added daily!” proudly displayed. The retailer should also start disclosing more information about how, where, and by whom its items are produced, as well as the materials used. Transparency is crucial to ethical and sustainable fashion and is the first step towards reducing a business’ impact.
Note that Good On You ratings consider hundreds of issues, and it is not possible to list every relevant issue in a summary of the company’s performance. For more information, see our How We Rate page and our FAQs.
A diehard fan of K-beauty and K-fashion but want to shift your consumption habits to the greener side? Here are a few better brands making similar styles with lower-impact fabrics and production practices. You can also check out our article on how the most popular Korean fashion brands rate.
“Good and “Great” alternatives to YesStyle