Founded in 2000, ASOS has quickly grown to become one of the world’s most popular online fashion destinations. In fact, if you’ve ever been in need of a last-minute outfit, or been on the lookout for a one-stop-shop for your fashion shopping, you’ve probably landed on ASOS. And for good reason—ASOS stocks over 850 different brands, AND also makes its own range of affordable clothing and accessories.
We get it, ASOS is cheap and cute. But behind the scenes, things aren’t as bright and shiny: ASOS is known to be a fast fashion retailer, and despite some improvements in recent years, the company could do much better.
ASOS is rated ‘Not Good Enough’ overall. Some progress has been made by implementing measures to reduce carbon emissions, using eco-friendly materials, and offering a more conscious collection. However, much more can still be done—almost none of its supply chain is certified by labour standards which ensure worker health and safety, living wages, or other labour rights, and even more problematic is that we found no evidence it ensures payment of a living wage in its supply chain. Even if ASOS has banned fur and committed to eliminating some animal products by a set date, it does still use many animal-derived materials without specifying sources.
If you’ve got an ASOS habit that just won’t give, check out the Responsible Edit for better choices. Or even better, try ASOS stocked brands that we rate highly, such as People Tree!
But if you’re trying to break up with fast fashion, we’ve got your back. Here are some of our favourite alternatives to ASOS.