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21 Jun

5 Sustainable Alternatives to Missguided’s £1 Bikini

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Just when we thought things couldn’t get any worse.

Last week, Missguided decided to release a £1 bikini set. No, you’re not reading that wrong. £1. 1 POUND! *major facepalm*

We already knew Missguided was bad, but this is taking it to another level. A classic example of fast fashion, this £1 bikini sets us up to value clothing at unsustainably low prices.


Rated: We Avoid
A woman in a short navy dress by a fast fashion brand

New-wave fast fashion retailer Missguided fails to provide sufficient information on its impact on people, planet and animals.

See the rating.

We all know that we’re now in a state of climate emergency, with just a few years to turn things around and save our planet. Yet some brands seem to be unaware of (or want to ignore) the crisis.

This is a prime example of fast fashion, which can be defined as cheap, trendy clothing that samples ideas from the catwalk or celebrity culture, and turns them into garments in high street stores at breakneck speed.

Fast fashion is harmful. Garment makers feel the effects, facing unfair and dangerous working conditions. The environment and animals are also suffering from the unethical and unsustainable production of fast fashion, choking on tonnes of discarded clothing, microfibres, and toxic chemicals.

If you want to learn more about fast fashion, here are some of our best articles on the subject:

Thankfully we have so many Good and Great rated brands to choose from that are committed to making thoughtful, sustainable, and ethical garments that last a lifetime. We’ve listed 5 of our favourite swimwear brands that are making ethical and sustainable bikini sets that are WAY better than Missguided!

Mara Hoffman

Rated: Good

Carla Bikini Top – Ships internationally

With a focus on mindful and conscious practices, Mara Hoffman uses eco-friendly materials including GOTS certified cotton, recycled nylon and recycled polyester, and even has a range of Oeko-Tex STeP certified products. They also have a gorgeous extended sizes collection, so you can be sure to find a new wardrobe addition no matter the bod you rock!

See the rating.

Shop Mara Hoffman @ Reve en Vert.

Shop Mara Hoffman @ Farfetch.

Shop Mara Hoffman Pre-Owned @ Vestiaire Collective.

Shop Mara Hoffman.


Rated: Good

Trapezoid Top – Ships internationally

Barcelona based allSisters is a sexy, sustainable swimwear brand that cares about Earth. The brand uses the highest quality recycled fabrics to create high-end swimsuits and raises money for biodiversity protection non-profit Surfers Against Sewage, tackling plastic pollution. Rock these thoughtful, innovative, ethical beachwear designs with pride and prepare to ride the wave of compliments headed your way!

See the rating.

Shop allSisters.

Vege Threads

Rated: Good

Eco Swim Twist Top – Ships internationally

Vege Threads is ECA certified and makes all of its clothing in Australia. Its range is sustainable and eco-friendly, and includes men’s and women’s basics, as well as women’s activewear and swimwear.

See the rating.

Shop Vege Threads.

Loop Swim

Rated: Good
Person wearing a black bikini set by Loop Swim.

Noir Keep It Brief Bikini Bottom – Ships internationally from China

Founded by two women from the US and India and headquartered in Shanghai, Loop Swim is a brand on a mission to close the loop on waste and promote circular design. It transforms post-consumer plastic bottles into phenomenal REPREVE UP50+ sun protective swimwear for men, women, and kids. Its trendless, high-quality designs are developed to retain shape and colour swim after swim.

Find most items in sizes XS-XL.

See the rating.

Shop Loop Swim.

If you’re looking for more swimwear inspo, why not have a look at our 9 favourite swimwear brands that are fighting ocean plastic?

Editor's note

feature image via Mara Hoffman, all other images via brands mentioned. Good On You has big plans for ethical fashion! Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet and animals. We love to recommend some of the best sustainable brands, rated ‘Good’ or ‘Great’. Use our Directory to search thousands of rated brands.

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