We all know that we’re now in a state of climate emergency, with just a few years to turn things around and save our planet. Yet some brands seem to be unaware of (or want to ignore) the crisis.
This is a prime example of fast fashion, which can be defined as cheap, trendy clothing that samples ideas from the catwalk or celebrity culture, and turns them into garments in high street stores at breakneck speed.
Fast fashion is harmful. Garment makers feel the effects, facing unfair and dangerous working conditions. The environment and animals are also suffering from the unethical and unsustainable production of fast fashion, choking on tonnes of discarded clothing, microfibres, and toxic chemicals.
If you want to learn more about fast fashion, here are some of our best articles on the subject:
Thankfully we have so many Good and Great rated brands to choose from that are committed to making thoughtful, sustainable, and ethical garments that last a lifetime. We’ve listed 5 of our favourite swimwear brands that are making ethical and sustainable bikini sets that are WAY better than Missguided!