The Naughty Brands
Unfortunately, some brands have been (and continue to be) naughty. But what do we mean by naughty? Naughty brands are the ones which do not provide sufficient relevant information about how they reduce their impact on people, the planet or animals. This means it is impossible for us to rate them, and for you to know how the products you buy affect the issues you care about.
Sometimes, it means the brand isn’t doing anything, or very little, to have a positive impact, but not always. Some of the naughty ones are fast fashion brands, who create cheap clothing at breakneck speed; some are more expensive brands, yet they’re all rated ‘We Avoid’.
Transparency is the first step towards a more sustainable business and we think you have a right to comprehensive and accurate information about how a brand impacts people, the planet and animals!
4. Fashion Nova
So there you have it, the nicest and naughtiest brands on our list!
A new decade is coming so let’s not lose hope! There are many more brands who are doing their best to reduce their impact on people, the planet and animals, so to all the ethical and sustainable fashion brands out there, thank you.
And for the ones who are not doing so great, we urge you to start thinking about doing the right thing, starting with being more transparent.
If you’d like to know more about a brand that has not been rated yet send us an email at [email protected]!