Your Good On You Horoscope: Zodiac Signs as Ethical Brands - Good On You
23 Mar

Your Good On You Horoscope: Zodiac Signs as Ethical Brands

As the beginning of the astrological calendar rolls around, we thought we would have a little fun by matching your star sign to an ethical fashion brand that deserves your support. It is said that your sun sign represents your personality and preferences, as well as how you express yourself and move through the world. For a lot of us, our sense of style is a big part of expressing who we are! From activewear for Aries to loud for Leo, we’ve got you pinned (and your next outfit planned). Read on to discover which sustainable threads you should be rocking to let your inner sign shine!

♈️ Aries

We see you, Aries. You’re a bit of a boss. Bold and ambitious is your vibe, and your energy levels are through the roof. You’ll probably want to burn off some of that energy in some stylish activewear, right?

Girlfriend Collective

Rated: Good

Girlfriend Collective creates minimal, luxury women’s activewear made with certified fair labour, certified by the Social Accountability Standard International SA8000. The brand uses recycled polyester as well as low-impact non-toxic dyes and is fully Oeko-Tex Standard 100 certified.

See the rating.

Shop Girlfriend Collective @ Luisa via Roma.

Shop Girlfriend Collective.

♉️ Taurus

Taureans love to be comforta-bull, and tend to be one of the most homebody signs of the zodiac. When it comes to comfort, starting with the basics makes sense. And if your basics align with your values all while making your bod feel good, you’re off to a great start.

Organic Basics

Rated: Great
people wearing organic basics basics

Organic Basics offers high quality sustainable fashion basics for men and women in organic materials. The Denmark-based brand puts sustainable thinking at the centre of everything - it only chooses fabrics that care for our environment, and only ever partners with factories that care about their impact.

See the rating.

Shop Organic Basics @ Rêve en Vert.

Shop Organic Basics.

♊️ Gemini

Some might say you’re two faced, but we know the truth. You have more faces than we could ever count, and like to keep busy, so options are important for you! If there was some kind of time-saving element, that would also be right up your alley. Luckily, we know just the brand.


Rated: Good

VETTA's capsule wardrobe essentials are made in the USA from eco-friendly fabrics.

See the rating.


♋️ Cancer

Loyal. Romantic. Snack on the outside, soft on the inside. You crabs like to flow with your emotions, and look effortlessly fashionable (and maybe a little flirty) while doing it. Prepare to be unforgettable.


Rated: Good

LA-based Reformation creates killer clothes that don’t kill the environment. The brand also ensures that a large proportion of its suppliers pay a living wage. Go Reformation!

See the rating.

Shop Reformation @ Farfetch.

Shop Reformation.

♌️ Leo

We’re sorry you’re not first on the list, where you definitely want to be. We decided to keep it chronological, for the sake of fairness. But don’t worry, your brand will definitely help you stand out. Be loud and proud about who you are, Leo!

Seek Collective

Rated: Good

Seek Collective is a line of elevated essentials inspired by the global woman blended with art, craft, and design.

See the rating.

Shop Seek Collective.

♍️ Virgo

Ah, Virgo. You are practical to a fault, but we love you for it. Instead of worrying about what to wear, and whether you can fit your phone (and your calculator) in your pocket, just invest in the perfect bag that can hold everything for you so you have one less thing to worry about. You’re welcome.

Funky Kalakar

Rated: Good


man wearing black ethically made men's shoes and bags by Funky Kalakar

Funky Kalakar – Men’s

Classy but with an unconventional touch. These must-have men's bags and shoes are made with zero-waste. 25% off men's shoes and bags with code FKGOCT25. (Ends: 28 OCT)

Checkout code: FKGOCT25
Shop now
sustainable women's bags from ethical brand Funky Kalakar

Funky Kalakar – Women’s Bags

Add a strong, feminine touch to your outfits with these gentle yet sturdy designer bags. 25% off women's bags with code FKGOCT25. (Ends: 28 OCT)

Checkout code: FKGOCT25
Shop now
Ethical shoes by sustainable vegan fashion brand Funky Kalakar

Funky Kalakar – Women’s Shoes

Feel positive and nurtured with the earthy hues of these ethically made heels and flats. 25% off women's shoes with code FKGOCT25. (Ends: 28 OCT)

Checkout code: FKGOCT25
Shop now

Funky Kalakar brings alive the stories of ancient craft in the form of contemporary designs by handcrafting them using natural materials.

See the rating.

Shop Funky Kalakar.

♎️ Libra

Librans are all about balance, baby. You like to make sure everyone around you is happy, and that your environment combines calmness with symmetry and aesthetic. So, when it comes to clothes, it makes sense that you want to look nice without having to spend too much of that time you could be socialising on the look. We got you.


Rated: Great

Affordable, ethical and on-trend. Germany’s Armedangels gets a ‘Great’ rating overall from us. The brand covers all the basics for women, men and kids. Armedangels quality and long-lasting pieces are made from eco-friendly and certified materials, like Global Organic Textile Standard (GOTS) certified cotton. The brand also adopted the Fair Wear Foundation Code of Conduct to protect its workers abroad.

See the rating.

Shop Armedangels.

♏️ Scorpio

Ahh, sexy and secretive Scorpio. You are one of the most mysterious signs in the zodiac, and chances are you take pride in how you look, but certainly don’t make a fuss about it. You’re effortlessly cool, and deep down we all wish we were a little more like you, especially when it comes to clothes.


Rated: Good

ARIELLE is a conscious collective focussed on sustainable textiles and domestic manufacturing.

See the rating.


♐️ Sagittarius

If wanderlust had a sign, it’d be yours, Sagittarius. You are on an endless pursuit of knowledge, adventure, and innovation, shooting your arrow into the sky and going wherever it lands. So, what better brand…

Alice + Whittles

Rated: Great
A single black gum boot with a white sole on a piece of wood

Alice + Whittles favours transparency, ethical manufacturing practices and sustainable materials as a means of creating long-lasting, positive change.

See the rating.

Shop Alice + Whittles.

♑️ Capricorn

Reliable and responsible Capricorn is the quintessential soccer parent. You want your clothes to last as long as your grudges (sorry, too far?). Easy, practical basics speak to you on a spiritual level, and maybe capsules even capture your fancy. Speaking of basics…

MUD Jeans

Rated: Great
A man wears navy jeans and a blue top

Dutch denim brand MUD Jeans is all about sustainability. Not only does it offer a repair service, but it also provides a rental service where you can lease a pair of jeans for up to a year! MUD Jeans uses a combination of GOTS certified organic cotton and post-consumer recycled cotton.

See the rating.

Shop MUD Jeans.

Shop MUD Jeans @ Brothers We Stand.

♒️ Aquarius

While those of you born under the sign of Aquarius can be quiet and shy, you are also deep thinkers, full to the brim with creativity and care for those around you. You are one of the most humanitarian signs out there, so we know exactly which brand to pair you with.


Rated: Good

Every piece of ARTICLE22 jewellery is locally handcrafted in Laos using recycled materials from Vietnam War bombs, plane parts, military hardware and other aluminum scraps. The brand embodies the innovation that the fashion industry needs more of – using recycled materials to produce beautiful globally-marketable products, while equipping locals artisans with new skill sets and providing them with a sustainable source of income. ARTICLE22 gives back to clear more unexploded bombs in Laos, to support traditional artisans and a proportion of profit is used to support community development for workers.

See the rating.


♓️ Pisces

Pisceans are the final sign of the zodiac, and it is said that you contain all the knowledge of the other 11 signs within that dreamy head of yours. Intuition and fantasy are core parts of who you are, and you like to follow your heart, wherever it may take you. Meet your match.

Whimsy + Row

Rated: Good

This LA-based brand makes truly affordable ethical fashion that looks great—a rare find indeed.  By limiting each garment to short runs, Whimsy + Row utilises deadstock fabric, reduces packaging waste, and takes care of precious water resources.

See the rating.

Shop Whimsy + Row.

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Editor's note

Feature image via Reformation, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet and animals. Use our Directory to search more than 2,000 brands. We may earn a commission on sales made using our offer codes or affiliate links.

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