For consumers For business
28 Dec

Your Favourite Ethical Brands of 2018

Our editors curate highly rated brands that are first assessed by our rigorous ratings system. Buying through our links may earn us a commission—supporting the work we do. Learn more.


2018 was an exciting year for Good On You: we launched in Europe and rated more brands than ever before, thanks to your recommendations. So, to wrap up the year, we’ve compiled a list of YOUR favourite ethical brands of 2018. Read on to discover who you’ve been searching for.

Favourite womenswear + menswear


Rated: Good

Kiwi brand Kowtow designs elegant and timeless womenswear, as well as its own range of ceramics. It uses organic, fair trade cotton and non-toxic GOTS approved dyes to produce its clothes. All its garments are made in SA8000 approved factories in India and the brand does not use any animal products. Thanks to this, it rates ‘Great’ on all fronts, which is why Kowtow is one of our (and your) favourites!

See the rating.

Shop Kowtow.


Rated: Good

LA-based Reformation creates killer clothes that don’t kill the environment. The brand ensures that a proportion of its suppliers pay a living wage, and provides training to its suppliers to improve working conditions for workers in its supply chain.

Its range is available in sizes XS-3XL.

See the rating.

Shop Reformation @ LVRSustainable.

Shop Reformation Pre-Owned @ Vestiaire Collective.

Shop Reformation @ Farfetch.

Shop Reformation.

Amour Vert

Rated: Good

Amour Vert creates beautiful, more sustainable staples in San Francisco, California. Its final stage of production is done in the US and it works closely with suppliers in all of its supply chain. The brand also uses lower-impact materials and promotes an anti-waste strategy.

The range is available in sizes XS-XL.

See the rating.

Shop Amour Vert.

People Tree

Rated: Great

Sustainable fashion pioneer and leader People Tree is a ‘Great’ ethical brand and one of our favourites too. The brand uses lower-impact materials and addresses the labour risks by adopting the Fairtrade International – Small Producers Organisations Code of Conduct.

See the rating.

Shop People Tree UK.

Shop People Tree EU.

Favourite underwear


Rated: Good

PACT’s underwear and activewear are almost 100% made from GOTS certified organic cotton. The brand has a range of basics for men, women and babies, and it does not use any animal products.

See the rating.

Shop PACT.



Rated: Good
woman wearing grey boody underwear

Made from organically grown bamboo, Boody is a clothing brand that supports the trend for all things green and ethical. It is Oeko Tex Standard 100 certified, supports 1% For The Planet and uses recycled packaging. Find the range in sizes XS-3XL.

See the rating.

Shop Boody.



Rated: Good

HARA is a clothing label designed for you and our earth collectively. Its super comfy underwear are made using low impact and non-toxic dyes.

See the rating.

Shop HARA The Label.


Favourite outdoor + sportswear


Rated: Good

Another ethical fashion pioneer and leader is Patagonia. The B Corporation outdoor wear retailer has all its cotton GOTS certified organic and is Bluesign certified for 56% of its fabrics. The brand is also a member of 1% For The Planet and of the FLA Workplace Code of Conduct. We love Patagonia’s philosophy, always aiming to do no harm and protect our planet.

See the rating.

Shop Patagonia @ LVRSustainable.

Shop Patagonia Pre-Owned @ Vestiaire Collective.

Shop Patagonia.

Favourite denim

Nudie Jeans

Rated: Great

Nudie Jeans designs 100% organic cotton denim and is transparent about its production. The brand also offers a free repair service, resells second hand products, and even recycles worn out items.

Find the perfect fit with the Virtual Size Guide on the product pages.

See the rating.

Shop Nudie Jeans.

Shop Nudie Jeans @ Farfetch.

Shop Nudie Jeans Pre-Owned @ Vestiaire Collective.

Nobody Denim

Rated: It's A Start

Nobody Denim has a longstanding commitment to ethical manufacturing principles. It’s one of brands worn by Meghan Markle during her tour down under in October. The brand offers a unique vision of responsible design. It is certified by Ethical Clothing Australia and uses a low-waste cutting technique to minimise textile waste.

See the rating.

Shop Nobody Denim.


Favourite shoes


Rated: Great

Etiko is a designer of organic, responsible and fair trade shoes and clothing. The brand rates ‘Great’ on all fronts, being entirely GOTS certified, having adopted a Code of Conduct covering all the ILO principles, ensuring fair labour conditions and using no animal products.

See the rating.

Shop Etiko.




Rated: Good

Veja is a French brand designing ecological and fair trade footwear, and is also a responsible fashion pioneer. The brand uses lower-impact materials, like GOTS certified cotton and vegetable-tanned leather. Veja pays its co-operative cotton growers and rubber tappers between 30% and 100% above the world market price. By not advertising, Veja is able to invest more money into strengthening its practices.

You can find Veja shoes in women's EU sizes 35-46, and men's 35-47.

See the rating.

Shop Veja.

Shop Veja @ Cerqular.

Shop Veja @ LVRSustainable.

Shop Veja @ Outerknown.

Shop Veja @ Threads 4 Thought.

Shop Veja Kids second hand @ Retykle.

There you have it, the 14 most searched for ethical brands of 2018. We look forward to seeing what the new year brings us and what new amazing ethical brands we are going to discover. 2019, bring it on.

Editor's note

Feature image by Kowtow, all other images via brands mentioned. Good On You publishes the world's most comprehensive ratings of fashion brands’ impact on people, the planet, and animals. Use our directory to search thousands of rated brands.

Ethical brand ratings. There’s an app for that.

Wear the change you want to see. Download our app to discover ethical brands and see how your favourites measure up.