Every week, the Good On You team scours the internet, so you can have easy access to the ethical and sustainable fashion news that matters. Here’s everything you need to know this week.
In the know
Moving away from resource-intensive fabrics like conventional cotton is a core step in creating a more sustainable fashion industry going forward. TENCEL™ creator Lenzing has partnered with Advance Denim and Officina+39 to create lower-impact denim jeans made from the cellulosic fibre that is gentler on the planet in production and end-of-life, reports Fashion United.
According to a report by EarthDay.org, “each year over 200m trees are cut down to be transformed into textiles for clothing.” With deforestation one of the leading causes of biodiversity loss across the world, protecting our forests is crucial in the fight for a kinder fashion industry.
We’ve talked before about how recycled polyester can’t fix fast fashion’s problems, but it still has a significantly smaller environmental impact in production than virgin polyester, as backed up by a new LCA studying the material Repreve made from PET plastic bottles. However, as Simone Preuss explains, it’s not a perfect solution and the industry is still better off moving away from petroleum-based fibres in the future.
SHEIN has made headlines again, this time alongside fellow ultra-fast fashion retailer Temu. SHEIN is facing a new lawsuit from Temu against its competitor, claiming it is “trying to squeeze its rival out of the US,” reports the Guardian.
‘Good’ and ‘Great’ news
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Film sensation Barbie took the world by storm with its impeccable set and costume design, not to mention the important messages it explores. But even a superfan might not have known that Ken is actually wearing responsibly-made white vegan cowboy boots in one of his iconic looks, made by French “Good” vegan footwear brand Good Guys.