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Only one of our newly rated brands this month scored “Good” or “Great”—it’s a stark reminder that the fashion industry still has a long way to go for sustainability. Scroll on to find out who’s doing the work.
Why do we rate brands?
Brand ratings are the backbone of our mission at Good On You: to help you discover the very best sustainable fashion brands from around the world.
Since 2015, we have been reading between the seams for you, uncovering brands doing harm, calling out greenwashing, and highlighting the sustainable brands doing good for people, the planet, and animals. Every month our analysts rate new brands and review existing ratings to ensure you’re still getting the most accurate and up-to-date information about the progress a brand is making. For this report, we focused only on the newly rated brands, which was 63 in August. You can find all the new and updated brand ratings in our app or the directory.
Out of the 63 new brands that our analysts rated in August, only one scored “Good”, and none scored “Great”. It demonstrates that a lot of brands either aren’t doing enough to be more responsible, or they’re not being transparent enough about what they are doing—because we only rate brands based on the information they make public, so if it’s not available for everyone to read, we won’t consider it. With that, then, let’s turn our attention to celebrating EIJI—the only newly rated brand to score “Good” this month. This more responsible Japanese brand has been in business for 98 years, which goes to show that even long-running companies can implement sustainability practices.
