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A model smiling off to the side wearing a one sleeve black shirt and high rise eco-friendly jeans by HNST.
29 Apr
A model smiling off to the side wearing a one sleeve black shirt and high rise eco-friendly jeans by HNST.

The 10 Best and Worst Newly Rated Brands of April

Our ratings team read between the seams for us to uncover 5 good—and not so good—brands for the month. Here are the best and worst brands for April.

The good, and not so good

Brand ratings are the backbone of our mission at Good On You: to help you discover the very best sustainable fashion brands from around the world. Since 2015, we have been reading between the seams for you, uncovering brands doing harm, calling out greenwashing, and highlighting the sustainable brands doing good for people, the planet, and animals. Download our app or check out the directory to easily shop your values.

This month, we’re sharing 5 brands doing “Good” or “Great” (including vintage fashion from the UK, eco-friendly swimwear from Australia, and organic clothing from India), but also 6 brands you’re better off avoiding.

Three images from newly rated April brands Glass Onion, kekai swimwear, and Joyya.

5 newly rated ‘Good’ and ‘Great’ brands

Glass Onion

Rated: Great

Glass Onion is a vintage shop that offers hand-selected items from a range of designer brands. The UK-based brand started back in 2006 with its founder, John, selling vintage out of his Grandma’s coal shed.

See the rating.

Shop Glass Onion.


Rated: Good

HNST is an Antwerp-based denim brand that doesn't compromise on style or quality. HNST jeans contain 56% recycled cotton, 23% Greek cotton, and 21% Tencel. As a result, they only require 361 litres of water per pair, which means this Belgian brand is reducing water consumption by 95% compared to industry standards.

See the rating.

Shop HNST.

kekai swimwear

Rated: Good

kekai swimwear is an Australian label that seeks to empower women of all shapes and sizes. kekai is conscious of the fashion industry’s impact on the planet and is devoted to driving the needed change. The brand is passionate about protecting our beautiful oceans and marine life, which is what inspired its founder, Lee-Anne Hay, to change the way kekai does business.

See the rating.

Shop kekai swimwear.

Desmond & Dempsey

Rated: Good

Desmond & Dempsey is a UK-based luxury sleepwear brand with menswear and womenswear. The brand creates high-quality sleepwear with fun and unique prints.

See the rating.

Shop Desmond & Dempsey.


Rated: Great

Joyya makes organic apparel that helps create good jobs in communities in Kolkata, India. The brand was founded through the merger of three companies that knew they would be better together. The New Zealand-based brand originally started back in 2001 in Kolkata, India, with one ambitious goal: to spark opportunity where little is found until there is an end to the horrors of extreme poverty and human trafficking.

Find most items in sizes XS-4XL.

See the rating.

Shop Joyya.

Discover more sustainable fashion brands

5 newly rated brands ‘We Avoid’

These brands are not doing enough for people, the planet, or animals, either due to a lack of transparency or a lack of concrete action across their supply chains. They all received our lowest possible score of “We Avoid”.

Editor's note

Feature image via HNST, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet, and animals. Use our directory to search thousands of rated brands.

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