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Close up of white down feather.
11 Feb
Close up of white down feather.

Material Guide: Is Down Feather Ethical and Sustainable?

Down feather is often touted as a sustainable material but flagged for its perpetuation of animal cruelty. Here’s why down is best avoided by the conscious consumer.

Down feather: what’s all the fluff about?

Whether we think about it or not, hidden inside many of our puffer jackets and winter coats are feathers. Feather down usually comes from ducks and geese, which raises questions about their treatment. And while down is biodegradable, there’s a lot more to sustainability that we need to consider. So, is down feather ethical and sustainable?

A topic that’s ruffled feathers

While it can be easy to forget that people wear down feathers at all as it’s hidden inside our clothes, the down industry has had its fair share of criticism and controversy splashed across the media. The main reason for this? Live plucking.

Sometimes, ducks and geese have their feathers plucked out of their bodies while fully conscious. Their feathers are then sold, and when their new feathers grow back, they’re plucked again. This process is as painful as it sounds and can cause skin tears, severe injury, and even death.

But is this a problem across the down industry, or is there such a thing as ethical feather down? And what is the impact of feather down on the world around us?

Why do people wear down feathers at all?

  • The downy feathers of birds are very warm, and until somewhat recently, there have not been alternatives that are as warm, if not warmer
  • Down feathers are light, which can be useful if you’re layering clothes to keep warm
  • Down feathers are biodegradable

But the supply chains which bring down feathers to the fashion industry are complex and come with a host of environmental costs and ethical issues—let’s take a look.

Impact on animals

Let’s get straight to it—the down industry is a slaughter industry. In the words of the International Down and Feather Bureau, “there are no farms that raise ducks and geese purely for the procurement of down and feather”. This fact doesn’t mean feathers are a worthless by-product of the meat industry, but—as with leather—down is a valuable co-product of meat production, bringing significant profit. The global down and feather market value continues to increase, with the industry estimated to be worth over $6.6 billion USD. Each year, an unimaginable 3.3 billion ducks are slaughtered across the globe—that’s 9 million each day.

Ducks and geese are thinking and feeling individuals just like any other animals—humans included. Ducks bob their heads around when they’re excited, and they’re highly social. Meanwhile, geese choose life partners and even mourn their deaths.

Sadly, even Responsible Down Standard certified down, and other supposedly “ethical” down certifications do not prevent ducks and geese from being slaughtered. While there is merit in attempting to reduce the amount of suffering involved in an animal’s life, it’s important to remember that commercial systems that treat animals as means to profit will always include a level of cruelty and eventual killing.

Let’s explore some of the most concerning aspects of the down industry.

False claims of cruelty-free feather collection

Many people choose to avoid down from birds who have been plucked alive, given how much suffering this causes. However, it’s been found that even Responsible Down Standard certified down suppliers and companies—which assure no live-plucking—have continued to live-pluck ducks and geese on farms. Suppliers have been recorded admitting to lying for the sake of the profit: “nobody dares to buy it if you say it’s live-plucked“.

Similarly, some farms and fashion brands claim feathers are “collected” during birds’ natural moulting process each year. It’s argued that feathers loosen during moulting, meaning that feather collection is a pain-free process. Unfortunately, all birds on a farm won’t moult simultaneously, so there’s no way to ensure many birds aren’t still being painfully plucked.

Foie gras, force-feeding, and feather down

Even if down isn’t sourced from ducks and geese who have been plucked alive, it can come from birds who have lived through suffering. Namely, by way of foie gras. Foie gras has been banned in dozens of countries, and most recently, in the city of New York. Foie gras means “fat liver” in French and is a paste made from the livers of ducks and geese who have been confined to cages and force-fed fatty food with a pipe that is pushed down their throat. This process can grow a duck’s liver up to ten times its normal size, and after 15 weeks of this pain and suffering, ducks are slaughtered.

Whether raised for meat or foie gras, ducks are killed at only a few weeks or months old, despite naturally living for over a decade. While we won’t get into the details, the slaughter of ducks is inherently violent.

Feather down from factory farms

The vast majority of ducks are factory farmed, as with most animals reared for production worldwide. Ducks and geese are aquatic birds, and if you’ve ever seen these birds while out walking, you’ll know that they spend the vast majority of their time on the water or nearby it. Despite this, ducks on factory farms—packed into sheds full of hundreds or thousands of other birds—are largely denied surface water to float in. This can cripple birds, who are not built to carry their weight on land so often.

The confinement ducks and geese face, cramping them in close quarters with so many other birds, can also result in psychological harm and related aggression between birds. Sometimes, factory farms cut or burn the ends of birds’ beaks off to avoid injuries when fighting rather than addressing the root cause.

A lack of animal protection laws

Down predominantly comes from nations with no or insufficient laws prohibiting violence against animals, especially farmed animals. Across the globe, animal laws are far worse than you might assume. China, where the vast majority of down is sourced, has no national laws prohibiting violence against animals. Similarly, while nations including Australia, America, and the United Kingdom have animal protection laws, they essentially exempt farmed animals to protect industry interest. In other words, cruelty to animals like ducks and geese is legal, so long as it can be deemed “necessary” to the industry’s profits—like the industry that sells feather down, which goes into jackets and coats.

Impact on the planet

Not only does down production harm ducks and geese themselves, but the planet is also impacted. While down is technically biodegradable—meaning it won’t hang around for years to come should it be discarded and it won’t leach toxins into the soil—there’s more to consider.

Reduced biodegradability

Here’s the thing: while down may be biodegradable, feathers are always kept inside of jackets and coats, and normally, this outer shell is not made from a biodegradable material. Even if a puffer jacket is made from recycled polyester, making it slightly more sustainable, this synthetic acts as a barrier between the outside world and the down—meaning it won’t be able to effectively biodegrade.

With equal to a garbage truck of textiles and clothing being sent to landfill every second around the world, the polyester of a synthetic jacket filled with down can take as long as 200 years to break down. If we want to talk about biodegradability in fashion, we need to consider garments in full, not solely the elements inside of them.

Inefficient animal rearing

As with all animal agricultural systems, rearing ducks is inefficient, and that means you need to put more into the system that aims to produce feathers and meat than you get out of it. When we factory farm birds, it’s not only the land the farm stands on that’s being used up, but all of the land used to grow monoculture cereal crops that ducks and geese eat, too. 36% of all crop calories grown worldwide go directly to farmed animals, but if we moved away from a reliance on animal agriculture, we could produce more with less land and allow more land to be rewilded, assisting in biodiversity restoration and carbon sequestration.


Factory farms have another significant impact on the planet, called eutrophication. Eutrophication is a process in which a body of water becomes too rich in particular nutrients, resulting in the dense growth of blue-green algae that can suffocate everything underneath the water’s surface. This eutrophication can result in dead zones where aquatic life cannot survive. Runoff from factory farms like those confining ducks and geese is full of phosphorus-rich faeces, which often results in eutrophication.

Water worries

Water surrounding slaughterhouses—not just factory farms—is also put at risk by the down industry. When ducks and geese are slaughtered and later plucked of their feathers, it often occurs in abattoirs that release massive amounts of wastewater. The organic matter in this wastewater is not only bad for the planet but for surrounding (usually lower-socioeconomic) communities, too. A slaughterhouse killing birds has even been sued for dumping so much wastewater that members of the surrounding human community reportedly faced miscarriages, congenital disabilities, epilepsy, and other illness.

Can you buy ethical down feathers?

All down comes from ducks and geese who have been slaughtered or plucked alive. Unfortunately, there is no getting around that. Even when considering certifications like the Responsible Down Standard, birds live in factory farms up until they are killed far short of their natural lifespan and often face all sorts of harm until then.

With all of this in mind, there is no way to buy new feather down which does not cause direct suffering for birds. If you really need to buy feather down (though you’ll see some excellent, sustainable and ethical alternatives below), it’s best to try to find something pre-loved. Of course, you can also buy pre-loved non-down filled jackets and coats.

Finally, recycled down is not always 100% recycled, so if you’re considering buying something new made with recycled down, make sure to ask how the brand knows that 100% of the feather down is reclaimed from post-consumer products like duvets and pillows and not from cruelly treated birds.

Animal-free down alternatives

The best way to protect ducks and geese from harm is to choose animal-free alternatives to down. In the past decade, alternatives have become much more sustainable, and this innovation is only continuing. Some of the most sustainable alternatives to down include:

  • PrimaLoft P.U.R.E
    This material is proven to be warmer than down, and unlike down, it is water-resistant. It is made of post-consumer waste plastics, resulting in a 48% emissions reduction during production.
  • PrimaLoft Bio
    With the same benefits as other PrimaLoft materials, this material is 100% recycled and can completely biodegrade within two years.
  • Thermore
    Certifiably made from 100% recycled, post-consumer PET plastic, this material is durable and long lasting. One of the benefits of using an innovative material like this, rather than feather down, is that it doesn’t stay damp, grow mould, or become heavy like wet down does.
  • Recycled materials
    While PrimaLoft and Thermore are known as one of the most sustainable and effective recycled alternatives to down, many coat fillings are made from post-consumer waste. Given these fibres are inside of another material and in a garment that isn’t often machine washed, microfibre shedding is less of a concern, though still something to consider.
  • Flowerdown
    This innovative material is becoming increasingly accessible and is made of wildflowers combined with aerogel and a biopolymer, increasing water repellency and thermal insulation while maintaining biodegradability.

Brands using down alternatives


Rated: Great
Two people leaning against a wall wearing black sustainable vegan puffer jackets by Culthread.

Culthread is a UK-based clothing label that offers stylish, practical, and everlasting jackets and accessories from vegan and deadstock materials. Culthread's goal is to make quality coats and lifestyle products that you will want to wear and treasure forever.

Find most items in sizes XS-XL.

See the rating.

Shop Culthread.

Shop Culthread @ Immaculate Vegan.

Shop Culthread @ The Revivas.


Rated: Good

Canadian brand tentree believes big change starts small. Small as in bringing your reusable bag to the grocery store, making fewer, more thoughtful purchases, and choosing to purchase more sustainably when you do. The brand plants ten trees for every item purchased to help regenerate ecosystems and provide planting jobs in communities around the world, and has already planted over 65 million trees.

All tentree’s products are created with an Earth-First approach, meaning they're made in fair, safe working conditions, and constructed using lower-impact and recycled materials.

tentree’s super comfy fabrics and easy wardrobe staples are typically available from XS-XL.

See the rating.

Shop tentree.

Wuxly Movement

Rated: Good
A long red vegan Canadian puffer jacket sustainably made by Wuxly.

Wuxly Movement is a Canadian outerwear brand combining tech-based and recycled materials for elite performance. Drawing on Canada's heritage in quality manufacturing, the founder saw an opportunity to innovate using more responsible materials—all while peacefully leaving animals out of the equation.

Find the range in 2XS-3XL.

See the rating.

Shop Wuxly Movement.


Rated: Good
Person outdoors wearing black sustainable insulated jacket made by Houdini.

Houdini is a functional sustainable outdoor clothing label for men, women, and kids. It uses a medium proportion of eco-friendly materials in its range, including recycled materials. Find the range in sizes 2XS-XL.

See the rating.

Shop Houdini.

Shop Houdini @ Cerqular.


Rated: Good
Person wearing brown and navy blue reversible puffer jacket made sustainably by Outerknown.

Founded by surf champion Kelly Slater, Outerknown is a more responsible brand that aims to blend style and function with the protection of natural resources. The brand is Bluesign certified and has partnered with the Fair Labour Association.

Find the range in sizes XS-2XL.

See the rating.

Shop Outerknown.

Shop Outerknown @ Wearwell.


Rated: Good
Two people wearing baby blue flowerdown filled puffer jackets by PANGAIA.

PANGAIA designs products for living in any situation, sustaining your basic needs with smart technology and utilizing recyclable elements wherever possible.

See the rating.

Shop PANGAIA Pre-Owned @ Vestiaire Collective.



Rated: Good
A woman wears a grey winter coat on one side and a green patterned dress on the other.

Born from the needs of hardy British surfers, Finisterre is a pioneering, more sustainable outdoor brand, built to inspire a love of the sea and anchored in exceptional products.

Find most items in Sizes XS-2XL.

See the rating.

Shop Finisterre.


Rated: Good
Profile shit of someone wearing a green sustainable puffer jacket by LANIUS off the shoulder.


Woman wearing Lanius outfit

Lanius – Site-wide (EU)

Find your new favourite more sustainable clothes with a 20% discount in the sale. (Ends: 11 JUL)

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“Love fashion, think organic, be responsible” are the maxims of LANIUS. The German brand uses lower-impact materials, like GOTS certified cotton. All LANIUS facilities are SA8000 certified and it is a member of the Fair Wear Foundation.

LANIUS' clothes are available in EU sizes 34-44.

See the rating.



Rated: Good

Canada-based NORDEN creates stylish and functional performance outerwear from recycled plastic.

Find most of the outerwear in sizes XS-2XL.

See the rating.

Shop NORDEN Project.


Rated: Great
Four people are wearing sustainable knit and outwear by Dedicated in tones or orange and grey.

If you love a great graphic print, Swedish label Dedicated has you covered. Dedicated is a responsible streetwear brand for men, women, and children. All cotton used in its clothes is 100% organic, and most pieces are Fairtrade certified, which means that you don’t have to sacrifice your ethics to dress in style.

Find the clothes in XS-XL.

See the rating.

Shop Dedicated.

Shop Dedicated @ Earthkind.


Rated: Good
Person wearing shiny black puffer jacket by Patagonia

Patagonia is a brand that truly lives and breathes the great outdoors. It makes clothing for trail running, climbing, mountain biking, surfing, skiing, and snowboarding. Patagonia has "Good" labour practices, and uses recycled, rather than virgin, polyester. It has also committed to reducing its energy use and emissions.

The brand stocks sizes 2XS-3XL.

See the rating.

Shop Patagonia @ LVRSustainable.

Shop Patagonia Pre-Owned @ Vestiaire Collective.

Shop Patagonia.

Editor's note

Feature image via Unsplash, all other images via Unsplash and brands mentioned. Good On You publishes the world's most comprehensive ratings of fashion brands’ impact on people, the planet, and animals. Use our directory to search thousands of rated brands. To support our work, we may earn a commission on sales made using our offer codes or affiliate links.

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