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16 Aug

How to Find Sustainable Fashion Brands

We’ve said it before, and we’ll say it again: the fashion industry has HUGE problems with waste, pollution, and human rights abuses.

At Good On You, we love fashion, but like you, we care deeply about the planet, people, and animals. That’s why we’re working hard to help change the fashion industry for the better, so it’s more sustainable and fair for everyone.

“But how can we change things?”, you might ask. We hear you. And the answer is simple: by making better fashion decisions. By voting with our dollar and choosing responsible fashion brands that do good over the ones that don’t, we’re driving the whole industry towards a better future.

“Great. But how do I know which brands are good? And how do I find sustainable fashion brands?” we hear you say. Once again, friends, we’re here to help. We’ve done the work for you by reading between the lines of thousands of fashion brands’ sustainability statements (or lack thereof). Good On You is the world-leading source for fashion brands ratings. We pull all the information together and use expert analysis to give each brand an easy to understand score!

We have come a long way since we started in 2015, from an Australian app with a handful of brands, to an Emma Watson-approved global app and a newly-launched Directory! With Good On You, you can discover the very best brands from around the world and learn everything there is to know about ethical and sustainable fashion.

But enough chit-chat about us, today we’re here to tell you about our Directory and how to use it to find sustainable fashion brands worth your support!


Welcome to the new Good On You Directory!

At the top of the page, you’ll have the link to access the Journal, and the menu, where you’ll be able to select which types of brands you want (womenswear, menswear, or kids) as well as the different categories.

On the home page, you’ll also find our trusty search bar, a selection of staff-picked brands, and again the different categories.

Searching for brands

It’s very easy to search for brands within the Good On You Directory: simply type the name of the brand you’re looking for in the search bar on the home page, and the algorithm will find it for you.

Hot tip #1: the search bar will always be at the top of the page, so you don’t have to go back to the home page to search for your next brand!

Once you’ve found the brand of your dreams, simply click on it and you’ll be redirected to its page.

Hot tip #2: in the Journal, click on “See the rating” under a brand’s name to be redirected to its page in the Directory – so easy!


On the brand page, you’ll be able to find out more about the brand’s rating and how it impacts on people, the planet, and animals, as well as where it ships to and where to buy the brand.

At the bottom of the brand page, you’ll find a selection of similar brands or ethical alternatives if the brand is rated “It’s A Start”, “Not Good Enough”, or “We Avoid”.

Searching for items

Thanks to the search bar, you can also search for specific items, like dresses, tops, and activewear – easy peasy lemon squeezy.

Click on the category you’re interested in and you’ll find a list of all the brands offering this category, from best to worst.

Once again, click on the brand you’re interested in to find out more about it.

Searching by country

That’s right—you asked, we delivered—you can now find and shop from sustainable brands near you thanks to our new location filter!

Available on both the Good On You app and web directory, you can browse and discover brands based on your region and country.

Simply select a category, like Denim or Dresses, then hit ‘Refine’ to filter brands by product type, gender, where the brand ships to, price, values, and location. You can also sort by ‘Top Rated’ or ‘Newly Rated’, that way you always know which brands are doing the best or have just been rated for their impact.

Browsing categories and brands

Just want to browse the Directory and see what’s up?

Simply head to the homepage to browse all our categories or click on the menu on the top right of your screen to access the categories from any page on the Directory.

At the beginning of each category page, you will also find some of the Good On You team’s favourite ‘Good’ and ‘Great’ brands, so you can easily discover new amazing ethical and sustainable fashion brands.

In the category page, click “Refine” to filter brands by product type, gender, where the brand ships to, sizing, price, and values. You will also be able to sort the brands by “Top Rated” or “Newly Rated”, that way you always know which brands have just been added to our database.

Ready for new adventures?

Or start browsing our most popular categories:

Can’t find the brand you’re looking for? Simply send us an email at [email protected] with the name of the brand and we’ll add it to our list of brands to rate for future research.

And if you still have questions about how we rate or about Good On You in general, head to our FAQs!

Editor's note

Feature image via Pexels and Good On You, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet and animals. Use our Directory to search more than 3,000 brands. We may earn a commission on sales made using our offer codes or affiliate links.

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