There is no better advocate for ethical and sustainable fashion than Emma Watson.
Throughout her career she’s been a driving force of the movement. Her work includes collaborations with ethical brands such as People Tree, her Instagram advocacy with @The Press Tour, and her leadership on Vogue Australia’s first sustainability issue.
That’s why we’re thrilled to announce Emma as a supporter of Good On You. We’ll be rating the clothes she wears on the red carpet and beyond, so she can be confident her outfits meet the highest standards of ethics and sustainability.
Here is what Emma has to say about why she’s using Good On You.
“Fashion helps shape our identities. What we wear signifies who we are and what we stand for. I support Good On You because I need to know my clothes do not harm our precious planet or its people.
On the red carpet we’re often asked not what we are wearing but ‘who’. It’s as if the ideas behind the clothes – the label, the designer, the collection – have more meaning than the garment itself. But there’s something missing.
There’s a bigger story to be told about the conditions in which our clothes are made, the resources that have been used and the impact they’ve had on communities.
Good On You is my benchmark for sustainable fashion. This means that when I’m given a platform to speak about my choice of outfit, I will have a meaningful story to tell. And it’s powerful.
But I am just one person. In truth, we can all play a part in driving fashion to be more sustainable and ethical. By choosing to wear clothes from labels that embrace transparent, creative and innovative production methods; and by re-wearing, recycling, swapping and thrifting.
Together we are building a bigger, better movement every day.
Fashion is a creative force. It has the power to persuade, to influence, and transform. When fashion truly embraces transparency and sustainability, other spheres will follow. We’re on a journey towards a more sustainable future.
This is just the beginning.”
Today is also the launch of a new look and feel for Good On You. We want to make it easier for you to discover ethical fashion, find all the info you need, and read all the stories you want on our website.
We’ve worked with a team of designers and developers to rebrand and rebuild our site, and we have some exciting new things planned for later in the year too.
So from all the team at Good On You, thank you for your support we literally couldn’t do what we do without it.
Let’s make 2019 the biggest year for ethical fashion so far.