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VRG GRL is “passionate about fashion and freedom”, but it rates “We Avoid” for its lack of transparency and action for people, the planet, and animals. This article is based on the VRG GRL rating published in August 2022.
Endless summer, questionable sustainability
VRG GRL, also known as Verge Girl, was founded by Australian sisters Natalia Suesskow and Daniella Dionyssiou in 2007, and is now a multi-million dollar global success. The direct-to-consumer online business aims to provide style-driven affordability with pieces that won’t break the bank, and has gained popularity with young shoppers in recent years on TikTok and Instagram with 1.5m combined followers.
As we all know, low prices come at a cost to someone. The brand has one of the lowest ratings in our methodology and is not doing enough to limit its impact on people, the planet, and animals, despite being “passionate about fashion and freedom”. Let’s take a look and answer: how ethical is VRG GRL?
Verge Girl or Vague Girl?
In our “How Ethical Is” series, we usually have a closer look at a brand’s rating and break it down so that you know more about how the brand is performing across the three key areas of environmental impact, labour conditions, and animal welfare.
Unfortunately, for VRG GRL, there isn’t much to say. Our team scoured the brand’s website, but VRG GRL provides insufficient relevant information about how it reduces its impact on people, the planet, and animals. This means that, at the time of writing, there isn’t enough information for us to dig deeper into the brand’s practices.
Overall, the brand is rated “We Avoid” for its lack of transparency. As a shopper, you have the right to know how VRG GRL’s production practices impact the world and its inhabitants.
VRG GRL should start disclosing more information about how, where, and by whom its items are produced, as well as the materials used. Transparency is crucial to ethical and sustainable fashion and is the first step towards reducing a business’ impact.
Note that Good On You ratings consider hundreds of issues, and it is not possible to list every relevant issue in a summary of the brand’s performance. For more information, see our How We Rate page and our FAQs.
Love the cool, summery looks of VRG GRL but want better brands to support? We’ve rounded up some alternatives that might meet your needs. Also check out our Y2K article for more inspo.
“Good and “Great” alternatives to VRG GRL