04 Aug

How Ethical Is Pull&Bear?

If you like the Zara aesthetic, but with a younger vibe, then chances are you’ve come across Pull&Bear.

Like Zara, Pull&Bear is an Inditex-owned brand headquartered in Spain. It launched in 1991 with a mission of “dressing young people who are engaged with their environment, who live in the community and relate to each other.” Inspired by the Californian city of Palm Springs, the brand is now available in 76 markets (mainly in the UK, Europe, the Middle East, Northern Africa, and South America) through a network of more than 970 stores, as well as its online store.

As an Inditex-owned brand, Pull&Bear is not off to a great start when it comes to its impact on the planet, people, and animals. But how exactly is the brand doing on ethics and sustainability? It’s that time of the week again when we ask—how ethical is Pull&Bear?

How ethical is Pull&Bear?

Environmental Impact

Let’s start with the good news—Pull&Bear uses recycled packaging and has set an absolute target to reduce greenhouse gas emissions generated from its operations and supply chain.
However, we found no evidence it is on track to meet its target. Plus, the brand uses few eco-friendly materials, and there is no evidence it minimises textile waste when manufacturing its products. For all these reasons, Pull&Bear is rated ‘Not Good Enough’ for its environmental impact.

Labour Conditions

Pull&Bear’s labour rating is also ‘Not Good Enough’. Half of its final production stage is undertaken in Spain, a medium risk country for labour abuse. It has some policies to protect suppliers and workers in its supply chain from the impacts of COVID-19, and is transparent regarding its suppliers, policies, audits, and remediation processes, as well as forced labour, gender equality or freedom of association—but we found no evidence it ensures payment of a living wage in its supply chain.

Animal Welfare

Finally, when it comes to its impact on animals, we gave Pull&Bear a rating of ‘Not Good Enough’ yet again. The brand has a formal animal welfare policy aligned with Five Freedoms, and it does not use fur, angora, or exotic animal skin. But it still uses leather, down, and exotic animal hair, and we found no evidence it traces any animal products to the first stage of production.

Overall Rating: Not Good Enough

So, how ethical is Pull&Bear? It should come as no surprise that Pull&Bear is rated ‘Not Good Enough’ overall based on our research. Like the other Inditex-owned brands, Pull&Bear has a long way to go across the board before achieving a higher rating!

Note that Good On You ratings consider 100s of issues, and it is not possible to list every relevant issue in a summary of the brand’s performance. For more information, see our How We Rate page and our FAQs.

See the rating.

Sustainable alternatives to Pull&Bear

Discover our favourite Good Swaps for Pull&Bear below!

Luna + Sun

Rated: Good
woman wearing ethical yellow dress by Luna + Sun brand


woman wearing white sustainable loose pants by Luna + Sun

Luna + Sun – Pants

Embrace an effortless and relaxed yet stylish look with these linen pants. 15% off pants from Ahimsa collection with code GOOD15. (Ends: 15 DEC)

Checkout code: GOOD15
Shop now
woman of colour wearing patterned top and green pants ethically made by Luna + Sun

Luna + Sun – Tops

Discover these lightweight and relaxed-fit blouses and tops: a bohemian addition to your wardrobe. 15% off tops from Ahimsa collection with code GOOD15. (Ends: 15 DEC)

Checkout code: GOOD15
Shop now
woman of colour wearing white eco kaftan by Luna + Sun

Luna + Sun – Kaftans

Luxury resort-wear kaftans: perfect to wear alone in the warmer months or to pair with jeans or pants during the cooler seasons. 15% off kaftans from Ahimsa collection with code GOOD15. (Ends: 15 DEC)

Checkout code: GOOD15
Shop now
woman of colour wearing sustainable green dress by Luna + Sun

Luna + Sun – Dresses

Sustainably made, trans-seasonal dresses you can wear day to night. 15% off dresses from Ahimsa collection with code GOOD15. (Ends: 15 DEC)

Checkout code: GOOD15
Shop now

Luna + Sun is an Australian, cruelty-free fashion line creating gorgeous feminine designs. Its factory is certified by Ethical Clothing Australia, and its products are Oeko-Tex Standard 100 certified. Find the clothes in AU sizes 6-18.

See the rating.

Shop Luna + Sun.


Rated: Good
man wearing dark blue denim shirt by stanley stella

STANLEY/STELLA celebrates simplicity in its pieces by focussing on comfort, quality, and durability. It uses 100% organic cotton and mainly recycled polyester to support the circular economy and reduce waste.

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MUD Jeans

Rated: Great
A man wears navy jeans and a blue top

Dutch denim brand MUD Jeans is all about sustainability. Not only does it offer a repair service, but it also provides a rental service where you can lease a pair of jeans for up to a year! MUD Jeans uses a combination of GOTS certified organic cotton and post-consumer recycled cotton. MUD Jeans are available in a range of sizes, usually from W25 L30-W33 L32 for women and W28 L34-W36 L34 for men.

See the rating.

Shop MUD Jeans.

Shop MUD Jeans @ Labell-D.


Rated: Good
close up of woman wearing white eco-friendly blouse from nu-in brand

nu-in is a European brand that features activewear, loungewear, and underwear collections, as well as trend-led men's and women's ranges. It prioritises the planet by using a high proportion of eco-friendly materials, and reuses offcuts to minimise textile waste. The brand is inclusively sized, and features an extended sizing range up to 6XL!

See the rating.

Shop nu-in.


Rated: Good

Afends is an Australia-based fashion brand leading the way in organic hemp fashion, using renewable energy in its supply chain to reduce its climate impact. You can find the full range in sizes XS-XL.

See the rating.

Shop Afends.

Yes And

Rated: Good
two women wearing yes and sustainable clothing

YES AND aims to banish the stigma that sustainable fashion has to sacrifice style, quality, fit, color, comfort or price. With this US-based brand you can actually have it all, and more: it is certified organic, low-impact dyed, and ethically made! You can find most items in sizes XS to XL.

See the rating.

Shop Yes And.


Rated: Good

Fanfare is a UK-based sustainable brand that creates modern, contemporary women's and unisex clothing with a purpose that aims to bring change to the fashion industry. Find most items in UK sizes 6 to 18.

See the rating.

Shop Fanfare @ Earthkind.

Shop Fanfare.


Rated: Good

Based in Brighton, ILK + ERNIE create quality, comfortable and sustainable clothes. Its vision is to see every woman wearing clothes that not only turn heads but have a positive impact on the environment as well. Shop the collection is sizes S to XL.

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Editor's note

Feature image via Pull&Bear, all other images via brands mentioned. Good On You publishes the world's most comprehensive ratings of fashion brands’ impact on people, the planet and animals. Use our Directory to search more than 3,000 brands. To support our work, we may earn a commission on sales made using our offer codes or affiliate links.

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