How Ethical Is Oysho? - Good On You
22 Sep

How Ethical Is Oysho?

Inditex-owned Oysho specialises in women’s lingerie, beachwear, loungewear, and sportswear. Launched in Spain in 2001, Oysho has since grown to operate 650 stores in 44 countries worldwide. Much like the other seven subsidiaries of Inditex like Zara and Pull&Bear, Oysho fashion is trendy, affordable, and fast. With its JOIN LIFE “100% sustainable collection” and talk of eco-friendly practices, it’s easy to get swept up in the aesthetics and assume the ethics are under control. We decided to dig a little deeper and answer the question, how ethical is Oysho?

Environmental Impact

With a line like “At Oysho we renew collections as fast as the fashion trends change” on the About page, it should come as no surprise that Oysho is rated ‘Not Good Enough’ for the planet. While the brand did launch a “100% sustainable collection” made from eco-friendly materials in 2018, it is currently sitting at about 700 pieces, which makes up less than 10% of its overall collection. This is certainly a step up from some other ultra fast fashion retailers we avoid, but the brand has to make serious changes to receive a higher score.

In the same vein as other Inditex brands, Oysho has set an absolute target to reduce greenhouse gas emissions generated from its operations and supply chain. Still, there is no evidence it is on track to meet its target. Unfortunately, its use of a few eco-friendly materials and some recycled packaging doesn’t excuse the devastation fast fashion has on the planet!

Labour Conditions

When it comes to people, Oysho has work to do both for those working in its supply chain and for representing customers across its branding. Its Instagram feed is a sea of thin white women with the (very) occasional token BIPOC or barely plus-sized model for good measure, and it often receives comments asking for better representation.

And things don’t look much better on the production side. While it received a score of 51-60% in the Fashion Transparency Index along with the other Inditex-owned brands, and transparency is a great first step for a fairer fashion industry, publishing lists of suppliers is the bare minimum, especially for a brand of this size. With no sign of a living wage across its supply chain, the most crucial element of fair labour conditions, we’ve given Oysho another ‘Not Good Enough’ for people.

Animal Welfare

Animal rights in fashion is one of the three key areas we look at when rating a brand, and Oysho falls short here, too, with another rating of ‘Not Good Enough’. It has a formal animal welfare policy aligned with Five Freedoms, and it doesn’t use fur, down, angora or exotic animal skin, which is positive. But it does use wool, leather, and exotic animal hair without stating sources, and there is no evidence it traces any animal products—even to the first stage of production! Not only does poor animal welfare in fashion supply chains impact the sentient creatures we share Earth with, but it also has devastating effects on the physical and mental health of workers.

Overall Rating: Not Good Enough

So, how ethical is Oysho? Overall, we rated Oysho ‘Not Good Enough’ based on our own research. Fast fashion brands are notorious for misdirection, and Oysho is no different. By drawing our attention to its small percentage of eco-friendly clothes, we miss out on the big picture— that Oysho has a lot of work to do for people, the planet, and animals before we can call it ethical or sustainable. We would love to see Oysho meet its sustainability goals, phase out harmful materials like polyester and conventional cotton, ensure it pays a living wage, and slow down its production to meet modern conscious consumer demands.

Note that Good On You ratings consider 100s of issues, and it is not possible to list every relevant issue in a summary of the brand’s performance. For more information, see our How We Rate page and our FAQs.

See the rating.

Good Swaps

There’s no denying the Oysho aesthetic is modern and sleek, and thankfully there are plenty of activewear, underwear, and loungewear brands like Oysho out there with more ethical and sustainable ranges for you to consider!

Underprotection

Rated: Good
woman wearing sustainably made sleepwear by ethical brand Underprotection

Offers

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Underprotection – Pyjamas

Combining ethics with aesthetics, this Danish brand makes glamorous pyjamas for all women. Up to 60% off selected long and short pyjama sets. (Ends: 17 NOV)

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Underprotection – Loungewear

Slip into something comfortable and chic: loungewear you want to wear all week. Up to 60% off selected sweatsuits, kimonos, and knits. (Ends: 17 NOV)

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woman wearing pink recycled Italian lace lingerie by Underprotection

Underprotection – Lingerie

Feminine. Sexy. Fun. Shop lingerie made from sustainable materials like recycled Italian lace. Up to 60% off selected bras, bralettes, briefs, and bodies. (Ends: 17 NOV)

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Underprotection is a Danish brand combining ethics and aesthetics, creating underwear, loungewear, and swimwear from sustainable materials like recycled polyester and organic cotton. All of its packaging, paper, and polybags are either recycled or biodegradable, and it only works with certified factories as it believes “fair working conditions and fair wages are human rights”. Underprotection exists to celebrate women of all kinds, and its goal is to make them feel as beautiful and comfortable as possible. You can find the full range in XS-XL.

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Shop Underprotection.

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nat’v basics

Rated: Good
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nat'v basics is an Australian eco-friendly underwear label designed for the everyday woman. Made from recycled and sustainable materials, nat'v basics pieces are designed to be the most comfortable basics you’ll ever wear. No frills or trims or awkward bits—so you can put them on and forget you’re wearing them! Find most items in sizes 8 to 16.

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Harvest & Mill

Rated: Good
Harvest & Mill sustainable socks pack in ivory

Offers

two people wearing natural brown undyed cotton tops and joggers by Harvest & Mill

Harvest & Mill – Men’s Joggers

Not just organic and dye-free, these joggers are also carbon neutral, vegan, and non-toxic. 10% off men's joggers with code SUSTAINABLE10. (Ends: 14 NOV)

Checkout code: SUSTAINABLE10
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Harvest & Mill – Men’s Tops

Eco t-shirts made with cotton that is organically grown, milled, designed, and sewn entirely in the USA. 10% off men's tops with code SUSTAINABLE10. (Ends: 14 NOV)

Checkout code: SUSTAINABLE10
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two people wearing natural brown undyed cotton tops and joggers by Harvest & Mill

Harvest & Mill – Women’s Joggers

Dye-free, organic, sustainably made joggers that can ultimately help clean up the fashion industry. 10% off women's joggers with code SUSTAINABLE10. (Ends: 14 NOV)

Checkout code: SUSTAINABLE10
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two people wearing natural brown undyed cotton tops and joggers by Harvest & Mill

Harvest & Mill – Women’s Tops

Not all organic cotton is white. This top is made of organic and dye-free cotton that naturally grows brown. 10% off women's tops with code SUSTAINABLE10. (Ends: 14 NOV)

Checkout code: SUSTAINABLE10
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Harvest & Mill pieces are grown, milled, and sewn exclusively in the US, supporting American organic cotton farmers and local sewing communities. The brand makes socks for men and women, always ensuring they are not dyed or bleached, greatly reducing the use of water, energy, and dye materials. Even better, by cultivating different varieties of cotton, the brand is able to bolster biodiversity, which is essential for ensuring healthy ecosystems and keeping our planet resilient in the face of climate change. Neat!

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Conscious Step

Rated: Great

Offers

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Conscious Step – Kids

Bold looks for little feet. Help your little ones stand for what they care about with colourful kid socks. 20% off first order including kid socks with code MYFIRSTSTEP20. (Ends: 25 OCT)

Checkout code: MYFIRSTSTEP20
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people sitting outside wearing sustainable genderless sweatshirts by Conscious Step

Conscious Step – Sweatshirts

Meet your new favourite way to get cosy. These genderless sweatshirts made with super soft organic cotton are meant to be worn every day, by everyone. 20% off first order including sweatshirts with code MYFIRSTSTEP20. (Ends: 25 OCT)

Checkout code: MYFIRSTSTEP20
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people standing on balcony wearing sustainable printed charity socks by Conscious Step

Conscious Step – Socks

Not only is each pair of Conscious Step socks certified organic and fairtrade, every purchase also supports an environmental or humanitarian cause. 20% off first order including socks with code MYFIRSTSTEP20.   (Ends: 25 OCT)

Checkout code: MYFIRSTSTEP20
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Conscious Step creates premium fair trade, organic, vegan socks and clothes which support great charities. The US brand is committed to lasting social and environmental change and every step it takes in its production process supports farms and factories with fair wages, safe facilities, and sustainable materials. The socks come in S-L sizes, and the clothes in 2XS-2XL.

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Tripulse

Rated: Great

Tripulse is a Swedish activewear brand on a mission to create high-performing activewear that protects our planet and its people. The brand believes that fitness, both physical and mental, is the foundation for a good and healthy life and gives people the courage to live the life they dreamed of, to become their best selves, to make bold moves and to change the world for the better. Find most items in sizes XS to 3XL.

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Girlfriend Collective

Rated: Great
Two women wearing sports leggings and crop tops in burgundy and green

Girlfriend Collective creates minimal, luxury clothes made with certified fair labour, certified by the Social Accountability Standard International SA8000. The brand uses eco-friendly materials like recycled polyester as well as low-impact non-toxic dyes and is fully Oeko-Tex Standard 100 certified. Inclusively sized Girlfriend Collective offers products from 2XS-6XL.

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Boody

Rated: Good

Made from organically grown bamboo, Boody is an Australian clothing brand that supports the trend for all things green and ethical. Find the range in sizes XS-XL.

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Elle Evans

Rated: Great

Founded in 2013, Elle Evans Swimwear creates beautiful, sustainable, swimwear and activewear for people who care about fashion and the future. The brand uses post-consumer waste fabrics and traces all of its supply chain. The range is stocked in sizes XS-3XL.

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The Nude Label

Rated: Good
woman wearing sustainable underwear by The Nude Label ethical brand

The Nude Label curates comfy vegan underwear, swimwear, and sandals that feel as good as they look. All the pieces are made in a family-run factory in Valencia, Spain. The closeness to the studio allows the Nude Label to have a bigger control over the process and ensure good working practices. Most products are available in XS-XL.

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Sage Larock

Rated: Good

Made in-house by a small team in LA, sustainable luxury brand Sage Larock produces timeless swimwear and activewear that is sure to turn heads. Its stunning pieces are made from an Italian recycled plastic fabric that is high-quality and long-lasting—and a percentage of profits from each sale goes to support marine conservation non-profits! Sage Larock stocks sizes XS-L.

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Editor's note

Feature image via Oysho, other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet and animals. Use our Directory to search more than 3,000 brands. We may earn a commission on sales with top-rated partners made using our offer codes or affiliate links.

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