For consumers For business
04 Aug

How Ethical Is Pull&Bear?

Our editors curate highly rated brands that are first assessed by our rigorous ratings system. Buying through our links may earn us a commission—supporting the work we do. Learn more.


If you like the Zara aesthetic, but with a younger vibe, then chances are you’ve come across Pull&Bear. Keep reading to learn more about what’s behind Pull&Bear’s “Not Good Enough” rating. This article is based on the Pull&Bear rating published in February 2022.

How ethical is Pull&Bear?

Like Zara, Pull&Bear is an Inditex-owned brand headquartered in Spain. It launched in 1991 with a mission of “dressing young people who are engaged with their environment, who live in the community and relate to each other.” Inspired by the Californian city of Palm Springs, the brand is now available in 76 markets (mainly in the UK, Europe, the Middle East, Northern Africa, and South America) through a network of more than 970 stores, as well as its online store.

As an Inditex-owned brand, Pull&Bear is not off to a great start when it comes to its impact on the planet, people, and animals. But how exactly is the brand doing on ethics and sustainability? It’s that time of the week again when we ask—how ethical is Pull&Bear?

Environmental impact

Let’s start with the good news—Pull&Bear uses recycled packaging and has set an absolute target to reduce greenhouse gas emissions generated from its operations and supply chain.
However, we found no evidence it is on track to meet its target. Plus, the brand uses few eco-friendly materials, and there is no evidence it minimises textile waste when manufacturing its products. For all these reasons, Pull&Bear is rated “Not Good Enough” for its environmental impact.

Labour conditions

Pull&Bear’s labour rating is also “Not Good Enough”. Half of its final production stage is undertaken in Spain, a medium risk country for labour abuse. It has some policies to protect suppliers and workers in its supply chain from the impacts of COVID-19, and is transparent regarding its suppliers, policies, audits, and remediation processes, as well as forced labour, gender equality or freedom of association—but we found no evidence it ensures payment of a living wage in its supply chain.

Animal welfare

Finally, when it comes to its impact on animals, we gave Pull&Bear a rating of “Not Good Enough” yet again. The brand has a formal animal welfare policy aligned with Five Freedoms, and it does not use fur, angora, or exotic animal skin. But it still uses leather, down, and exotic animal hair, and we found no evidence it traces any animal products to the first stage of production.

Overall rating: Not Good Enough

So, how ethical is Pull&Bear? It should come as no surprise that Pull&Bear is rated “Not Good Enough” overall based on our research. Like the other Inditex-owned brands, Pull&Bear has a long way to go across the board before achieving a higher rating!

Note that Good On You ratings consider hundreds of issues, and it is not possible to list every relevant issue in a summary of the brand’s performance. For more information, see our How We Rate page and our FAQs.

See the rating.

Sustainable alternatives to Pull&Bear

Discover our favourite Good Swaps for Pull&Bear below!

Luna + Sun

Rated: Good
person holding a baby wearing a hat, top and shorts, with a person in a loose, pink dress by Luna + Sun

Luna + Sun is an Australian, cruelty-free fashion line creating gorgeous feminine designs. Its factory is certified by Ethical Clothing Australia, and its products are OEKO-TEX® STANDARD 100 certified.

Find the clothes in AU sizes 6-18.

See the rating.

Shop Luna + Sun.


Rated: Great
man wearing dark blue denim shirt by stanley stella

Belgian brand STANLEY/STELLA celebrates simplicity in its pieces by focusing on comfort, quality, and durability. It uses 100% organic cotton and mainly recycled polyester to support the circular economy and reduce waste.

Find the styles in inclusive sizes 2XS-5XL.

See the rating.


MUD Jeans

Rated: Great
A man wears navy jeans and a blue top

Dutch denim brand MUD Jeans is all about sustainability. Not only does it offer a repair service, but it also provides a rental service where you can lease a pair of jeans for up to a year. MUD Jeans uses a combination of GOTS certified organic cotton and post-consumer recycled cotton.

MUD Jeans are available in a range of sizes, usually from W25 L30-W33 L32 for women and W28 L34-W36 L34 for men.

See the rating.

Shop MUD Jeans.


Rated: Good
Someone on roof wearing clothes by Afends.

Born in Byron Bay, Australia, Afends is a more responsible brand leading the way in hemp fashion. Drawing inspiration from the environment, streetwear, and surf culture, Afends’ mission is to create more sustainable clothing through innovation, action, and positive change. As true hemp advocates, it purchased 100 acres of farmland called Sleepy Hollow to grow its own hemp crops and ignite the hemp revolution.

Find most of the range in sizes XS-XL.

See the rating.

Shop Afends.

Yes And

Rated: Good
two women wearing yes and sustainable clothing

Yes And is a US brand loved for its prints and comfortable jersey basics. It uses lower-impact non-toxic dyes and lower-impact materials including organic cotton and TENCEL Lyocell.

Most items are available in sizes XS-XL.

See the rating.

Shop Yes And.


Rated: Good
people in white tops and recycled jeans by Fanfare


tshirt and jeans

Fanfare Label – T-shirt and jeans

Find the fun in Fanfare's jeans and style-led organic cotton tops. Bundle offer - 15% off when you buy a t-shirt and jeans (Ends: 15 JUL)

Shop now
People wearing Fanfare outfits

Fanfare – The Festival Edit

Browse the music festival edit. Pack to mix and match and re-wear for years to come. Exclusive 20% off The Festival Edit with code FANFEST. Can only be used once per customer. (Ends: 23 JUL)

Checkout code: FANFEST
Shop now

Fanfare is a UK-based more sustainable brand that transforms vintage clothes into unique pieces using recycled materials. It promotes slow fashion with its repair services, take-back scheme, and lifetime guarantee.

Find most items in UK sizes 4-18.

See the rating.

Shop Fanfare.

Shop Fanfare @ Earthkind.


Rated: Good

Based in Brighton, ILK + ERNIE creates quality, comfortable and more sustainable clothes. Its vision is to see every person wearing clothes that not only turn heads but have a positive impact on the environment as well.

Shop the collection in sizes S-XL.

See the rating.


Editor's note

Feature image via Pull&Bear, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet and animals. Use our Directory to search thousands of rated brands.

Ethical brand ratings. There’s an app for that.

Wear the change you want to see. Download our app to discover ethical brands and see how your favourites measure up.