04 Aug

How Ethical Is Pull&Bear?

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If you like the Zara aesthetic, but with a younger vibe, then chances are you’ve come across Pull&Bear. Keep reading to learn more about what’s behind Pull&Bear’s “Not Good Enough” rating. This article is based on the Pull&Bear rating published in February 2022.

How ethical is Pull&Bear?

Like Zara, Pull&Bear is an Inditex-owned brand headquartered in Spain. It launched in 1991 with a mission of “dressing young people who are engaged with their environment, who live in the community and relate to each other.” Inspired by the Californian city of Palm Springs, the brand is now available in 76 markets (mainly in the UK, Europe, the Middle East, Northern Africa, and South America) through a network of more than 970 stores, as well as its online store.

As an Inditex-owned brand, Pull&Bear is not off to a great start when it comes to its impact on the planet, people, and animals. But how exactly is the brand doing on ethics and sustainability? It’s that time of the week again when we ask—how ethical is Pull&Bear?

Environmental impact

Let’s start with the good news—Pull&Bear uses recycled packaging and has set an absolute target to reduce greenhouse gas emissions generated from its operations and supply chain.
However, we found no evidence it is on track to meet its target. Plus, the brand uses few eco-friendly materials, and there is no evidence it minimises textile waste when manufacturing its products. For all these reasons, Pull&Bear is rated “Not Good Enough” for its environmental impact.

Labour conditions

Pull&Bear’s labour rating is also “Not Good Enough”. Half of its final production stage is undertaken in Spain, a medium risk country for labour abuse. It has some policies to protect suppliers and workers in its supply chain from the impacts of COVID-19, and is transparent regarding its suppliers, policies, audits, and remediation processes, as well as forced labour, gender equality or freedom of association—but we found no evidence it ensures payment of a living wage in its supply chain.

Animal welfare

Finally, when it comes to its impact on animals, we gave Pull&Bear a rating of “Not Good Enough” yet again. The brand has a formal animal welfare policy aligned with Five Freedoms, and it does not use fur, angora, or exotic animal skin. But it still uses leather, down, and exotic animal hair, and we found no evidence it traces any animal products to the first stage of production.

Overall rating: Not Good Enough

So, how ethical is Pull&Bear? It should come as no surprise that Pull&Bear is rated “Not Good Enough” overall based on our research. Like the other Inditex-owned brands, Pull&Bear has a long way to go across the board before achieving a higher rating!

Note that Good On You ratings consider hundreds of issues, and it is not possible to list every relevant issue in a summary of the brand’s performance. For more information, see our How We Rate page and our FAQs.

See the rating.

Sustainable alternatives to Pull&Bear

Discover our favourite Good Swaps for Pull&Bear below!

Luna + Sun

Rated: Good
person holding a baby wearing a hat, top and shorts, with a person in a loose, pink dress by Luna + Sun


Someone in blue button up shirt by Luna + Sun.

Luna + Sun – Blouses & Shirts

Flattering blouses and linen shirts. Exclusive 40% OFF off Blouses & Shirts with code LUNA40. (Ends: 20 JUN)

Checkout code: LUNA40
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Luna + Sun is an Australian, cruelty-free fashion line creating gorgeous feminine designs. Its factory is certified by Ethical Clothing Australia, and its products are Oeko-Tex Standard 100 certified.

Find the clothes in AU sizes 6-18.

See the rating.

Shop Luna + Sun.


Rated: Good
man wearing dark blue denim shirt by stanley stella

STANLEY/STELLA celebrates simplicity in its pieces by focussing on comfort, quality, and durability. It uses 100% organic cotton and mainly recycled polyester to support the circular economy and reduce waste.

See the rating.


MUD Jeans

Rated: Great
A man wears navy jeans and a blue top

Dutch denim brand MUD Jeans is all about sustainability. Not only does it offer a repair service, but it also provides a rental service where you can lease a pair of jeans for up to a year. MUD Jeans uses a combination of GOTS certified organic cotton and post-consumer recycled cotton.

MUD Jeans are available in a range of sizes, usually from W25 L30-W33 L32 for women and W28 L34-W36 L34 for men.

See the rating.

Shop MUD Jeans.


Rated: Good
two images of people in tops, shirts and trousers


People in tops, bottoms and accessories by Afends.

Afends – Site-wide

Say hi to the new season with 20% off at AFENDS. Born in 2006 in Byron Bay, it leads the way in hemp fashion with 100% sustainable fabrics. Exclusive 20% off off with code AFENDSGOOD20. (Ends: 7 JUN)

Checkout code: AFENDSGOOD20
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Born in Byron Bay, Afends is a responsible brand leading the way in hemp fashion. Drawing inspiration from the environment, streetwear, and surf culture, Afends’ mission is to create more sustainable clothing through innovation, action, and positive change. As true hemp advocates, they purchased 100 acres of farmland called Sleepy Hollow to grow their own hemp crops and ignite the hemp revolution.

Find most of the range in sizes XS-XL.

See the rating.

Shop Afends.

Yes And

Rated: Good
two women wearing yes and sustainable clothing

Yes And aims to banish the stigma that responsible fashion has to sacrifice style, quality, fit, colour, comfort, or price. With this US-based brand you can actually have it all, and more: it is certified organic, lower-impact dyed, and more ethically made.

You can find most items in sizes XS-XL.

See the rating.

Shop Yes And.


Rated: Good
people in white tops and recycled jeans by Fanfare

Fanfare is a UK-based more sustainable brand that creates modern, contemporary womenswear and unisex clothing with a purpose that aims to bring change to the fashion industry. As a leading circular label, it transforms vintage pieces into unique designs using recycled materials promoting slow fashion with its repair services, take-back scheme, and lifetime guarantee.

Find most items in UK sizes 6-18.

See the rating.

Shop Fanfare.

Shop Fanfare @ Earthkind.


Rated: Good

Based in Brighton, ILK + ERNIE create quality, comfortable and sustainable clothes. Its vision is to see every woman wearing clothes that not only turn heads but have a positive impact on the environment as well. Shop the collection is sizes S to XL.

See the rating.


Editor's note

Feature image via Pull&Bear, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet and animals. Use our Directory to search thousands of rated brands.

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