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The iconic ‘90s accessory has made its comeback, and we love it. Read the article to discover the brands making more responsible scrunchies that are gentle on your hair and the planet.
The iconic ‘90s accessory has made a comeback
The good thing about fashion trends is that they love to make a comeback. One era in particular was revived a few years ago and has been thriving ever since: the ‘90s.
The 1990s are iconic for many reasons (Britney Spears, The Spice Girls, The Olsen twins—need we say more?), but one stand out accessory has found its way back to our hearts and really stuck around: the (in)famous scrunchie.
While the scrunchie was invented in the 1960s, it only really took off in the late 1980s when singer Rommy Revson patented this more gentle alternative to metal hair ties people were using at the time (naming the creation after her toy poodle, Scunchie, in the process. Yes, the r was added later).
The scrunchie was a hit, making it onto big TV shows like Friends. But by the early 2000s, society’s love for the scrunchie had fizzled, and it was deemed unfashionable at the end of the decade.
We had to wait ten years for the scrunchie to crawl out from its grave and make an unexpected comeback. It’s now worn by celebrities and influencers, including Kim Kardashian and Haily Bieber. And for good reason. The scrunchie is the perfect accessory for every day. Not only is it more gentle on your hair, it has that elevated but effortless feel that can help transform an outfit.
Of course, the scrunchie has captured fast fashion brands’ attention too, and you’ll find plenty of scrunchie options on their websites. But like with many fast fashion items, these scrunchies aren’t the most respectful of people, the planet, and animals. They are often made from harmful fabrics like polyester by people who weren’t paid fair wages.
So we went on the hunt for the best more sustainable scrunchies out there. The good thing about the scrunchies listed below is that they’re all made from leftover fabrics that the brands reuse. Keep reading to discover the brands making more conscious scrunchies that are gentle on your hair and the planet.