For consumers For business
people wearing khaki and beige outfits
03 Feb
people wearing khaki and beige outfits

11 Black-Owned Brands Setting New Standards for Design and Sustainability

Our editors curate highly rated brands that are first assessed by our rigorous ratings system. Buying through our links may earn us a commission—supporting the work we do. Learn more.

 

The modern fashion industry is built on racist and colonial systems that harm Black people across the globe. And that fact needs to be core to sustainability. Here we dive into issues of environmental racism embedded in how the industry operates and highlight the Black-owned brands that are paving the way forward with dazzling creativity and sustainability innovations.  

Let’s talk about environmental racism in fashion

Before we celebrate the Black-owned brands leading the way with both creativity and sustainability, it’s important to understand the context: the modern fashion industry is built on racist and colonial systems, which harm Black people around the world.

Across the globe, Black communities and people of colour continue to deal with systemic oppression. Sometimes these racist systems don’t get called out as such. That’s why terms like “environmental racism” and “climate justice” more directly underscore fashion’s negative impacts on people as well as the planet—and how you can’t address the climate crisis without also tackling anti-Black racism.

As documented in our interview with activist Mikaela Loach, “Climate justice means that we can not only tackle climate collapse, but we can also create a better world for all of us that tackles white supremacy at the core, that tackles all these interconnected injustices at their core.”

“A lot of us feel like we’re in last resort territory,” Loach said, “and we need to take drastic action on these issues.”

This call to action encapsulates the intersectionality and importance of this work in society as a whole—and specifically within the fashion industry. With the rise of globalisation and growth of a global economy, supply chains became increasingly complex and international, shifting the growth of fibres, the manufacturing of textiles, and the construction of garments to areas with cheaper labour. Increased consumption via fast fashion and micro trends continues to fuel the production of inexpensive clothing, keeping prices down by outsourcing production to low and middle-income countries (LMICs) such as Guatemala, Bangladesh, and Mexico.

Additionally, textile waste is consistently outsourced to LMIC countries such as Ghana. ABC News highlights this and the way fast fashion brands have created a human and environmental catastrophe. The growing number of poor-quality clothes arriving at Kantamanto Market is a major driver of Ghana’s waste crisis.

“In Europe, the UK and Australia, America, they think [that in] Africa here, sorry to say, we are not like human beings,” Ghanaian clothing importer Emmanuel Ajaab told ABC News in 2021. Even if somebody knocked [on] your door [to beg], you cannot just … pick something from your dustbin. In this case… they’re doing this to us.”

From cradle to grave, the fashion industry continues to exploit Black people and people of colour broadly—from farmers who pick cotton to garment workers on the factory floor. Rooted in colonial oppression, modern slavery persists today—with the wellbeing of those who make our clothes an afterthought in the broader fashion industry’s supply chains. And that’s just the tip of the iceberg—lest we forget the impacts of the fashion industry on the planet and animals.

Forging new paths in sustainability

So, while much work remains to be done, luckily, there are Black-owned brands that are leading the way in both sustainability and creativity.

Below, you will find upcycled pieces by Sami Miro Vintage, whose designs have become some of the most celebrated streetwear in LA; lemlem, which is championing African artisanship; and beauty brand Carol’s Daughter, which has grown from a small, homemade haircare selection into one of the industry;s most-loved brands.

Black-owned fashion and beauty brands

We Are Kin

Rated: Good
person wearing suit from we are kin

British-based We Are Kin is a slow fashion brand that handmakes its clothes in London. The label will custom-make clothes for tall or petite heights, and focuses on inclusive sizing, timeless design, and manufacturing in limited runs to reduce waste.

We Are Kin’s clothes are available in sizes UK 4-26

See the rating.

Shop We Are Kin.

lemlem

Rated: Good
woman wearing striped green pants by lemlem

Founded by supermodel Liya Kebede, lemlem makes women's, men's, and kidswear, as well as home goods. Its name means "to bloom and flourish" in the Ethiopian language of Amharic, and as such, the brand is committed to elevating artisanship and expanding production and jobs across Africa. It partners with individual makers in the region on the production of all its goods.

Find the range in sizes XS-XL.

See the rating.

Shop lemlem.

Sami Miro Vintage

Rated: Good
ethical velvet top by Sami Miro

''Pushing eco-conscious boundaries'' is the Sami Miro Vintage brand ethos. Made from vintage and recycled fabrics, Sami Miro Vintage is loved by celebrities and eco-conscious fashion lovers alike. With collection names like ''Ecoterror'' and ''Global Warming Is Not a Hoax'', the cool reconstructions are offset with a deeper meaning.

Sizes vary.

See the rating.

Shop Sami Miro Vintage.

Jade Swim

Rated: Good
Someone wearing a black chic Jade Swim bikini set.

Jade Swim is an LA-based swimwear brand that combines a minimalist aesthetic with innovative silhouettes, and unique design details. Sizes XS-XL are available.

See the rating.

Shop Jade Swim.

GOODEE

Rated: Good

GOODEE is a certified B-corp, lifestyle brand that offer a wide range of products including rugs, furniture, and homewares sourced from artisans globally.

See the rating.

Shop GOODEE.

Gracemade

Rated: Good

Gracemade is a faith-driven clothing company based in the US that offers timeless, modest pieces for women.

Find most pieces in US sizes 0-16.

See the rating.

Shop Gracemade.

Adele Dejak

Rated: It's A Start
sustainable bracelets by Adele Dejak

Adele Dejak’s designs are bold and sophisticated. Made responsibly in Kenya from more environment-friendly materials, Adele Dejak respects the traditions of the past.

See the rating.

Shop Adele Dejak.

Sancho’s

Rated: Good

Sancho's is a UK-based lifestyle brand with a range of effortless clothing. The brand champions style with ethics, offering a platform for customers to sell their pre-loved Sancho's pieces.

Find most pieces in US sizes 0-16.

See the rating.

Shop Sancho's.

Tree Fairfax

Rated: It's A Start
simple leather half moon bag by Tree Fairfax

Made-to-order with love by hand, Tree Fairfax minimal leather goods that are long lasting and timeless.

See the rating.

Shop Tree Fairfax.

Studio 189

Rated: Good
BIPOC woman wearing magenta patterned sustainable dress by Studio 189

Studio One Eighty Nine is a social enterprise that provides a platform to help promote and curate African Fashion.

See the rating.

Shop Studio 189.

Carol’s Daughter

Rated: Good
people holding products from carol's daughter

Founded in Brooklyn, New York in 1993, Carol’s Daughter is a Black haircare brand that champions natural ingredients.

See the rating.

Shop Carol’s Daughter.

Dive in deeper with these Black experts, authors, creators, and organisations

Below is a list of need-to-know Black activists, authors, and leaders, as well as a list of Black-focused environmental justice organisations.

Need-to-know authors, activists, and creators

Mikaela Loach

Mikaela Loach is an activist on climate justice, human rights, sustainable fashion, and social justice issues. Read an excerpt from her latest book here.

Leah Thomas

Leah Thomas is an environmentalist and eco-communicator based in Los Angeles. In 2022, Thomas authored ‘The Intersectional Environmentalist‘ which “examines the inextricable link between environmentalism, racism, and privilege, and promotes awareness of the fundamental truth that we cannot save the planet without uplifting the voices of its people—especially those most often unheard.”

Dr Dorceta Taylor, Ph.D.

Dr Dorceta E. Taylor is an environmental sociologist. She is currently Wangari Maathai Professor of Environmental Sociology at Yale School of the Environment, and has authored four highly influential books and countless reports and articles on topics of environmental justice and racism in the environmental movement. 

Dr Ayana Elizabeth Johnson, Ph.D.

Dr. Ayana Elizabeth Johnson is a marine biologist, policy expert, writer, co-founder of the non-profit think tank Urban Ocean Lab, co-founder of the climate initiative The All We Can Save Project, and co-creator of the podcast How to Save a Planet. Johnson has published two books: What If We Get It Right?, a hopeful book mapping out solutions and possibilities for a positive climate future; and ‘All We Can Save‘ in collaboration with Dr Katharine K Wilkinson, which is a collection of writings by women leading the climate movement.

Aja Barber

Aja Barber is a writer, stylist, consultant, and contributing editor at Elle UK. Barber authored Consumed: The Need for Collective Change: Colonialism, Climate Change and Consumerism‘, a book focusing on the colonial and oppressive systems that have led to consumerism and the textile industry as they are today, as well as guidance for the reader on challenging their own consumption patterns. 

Hazel M. Johnson

Hazel M. Johnson was an environmental activist on the South Side of Chicago, Illinois, where she campaigned for environmental justice in her local community, which faced high levels of chronic health issues due to toxic pollution. Johnson founded the People for Community Recovery, a non-profit organisation, and in collaboration with her peers, created the 17 Principles of Environmental Justice. She is widely considered to be the “mother of environmental justice”. 

Brittany Sierra

Named a Vogue Business 100 Innovator in 2024, Brittany Sierra is a leading voice in the sustainable fashion movement. She is host of the Green Behaviour podcast and founder of the Sustainable Fashion Forum, a platform that drives thought leadership and conversations with consumers. Read our 2021 interview with Sierra here.

Teresa Baker

Teresa Baker works to help outdoor organisations, such as retailers and NGOs, to engage with and include people of colour in their activities and environments. Baker is founder of the African American National Park Event, which brings communities across the US opportunities to participate in events that speak to culture, heritage, and lifestyle; and founder of The Outdoor CEO Diversity Pledge, which “connects leading outdoor brands with inclusion advocates to advance representation for people of color across the industry.”

Gloria Walton

Gloria Walton is an award-winning community organiser, writer, and speaker. She is CEO and president of The Solutions Project, a “non-profit organisation that funds and amplifies climate justice solutions created by frontline communities building power for an equitable and regenerative economy.”

Dr. Rae Wynn-Grant

According to her website, “Dr. Rae Wynn-Grant is a wildlife ecologist with an expertise in uncovering how human activity influences carnivore behaviour and ecology.” Wynn-Grant recently published her debut book, ‘Wild Life‘, which documents her journey to becoming a wildlife ecologist and serves to inspire others.

Marjorie Alexander

Marjorie Alexander is the host and producer of the wonderfully captivating podcast A Sustainable Mind, where Alexander talks to the minds behind today’s most impactful environmental campaigns, organisations, and startups.

Black-focussed environmental justice organisations

Outdoor Afro

Outdoor Afro celebrates and inspires Black connections and leadership in nature. 

The Sunrise Movement

Sunrise Movement is an American 501(c)(4) political action organisation that advocates political action on climate change.

Intersectional Environmentalist

IE 501(c)(3) is a climate justice collective radically imagining a more equitable and diverse future of environmentalism.

The Or Foundation

The Or Foundation (pronounced “or”) stands for choice. Choice is agency—agency to escape the predominant violent socio-economic system of corporate colonialism and to change it from within.

Generation Green

Generation Green is an organisation that strives to foster an intergenerational network, community, and platform that fortifies the leadership of young people in the environmental liberation movement throughout the Global Black Diaspora.

GrowNYC

GrowNYC’s mission is to improve New York City’s quality of life through environmental programs that transform communities block by block and empower all New Yorkers to secure a clean and healthy environment for future generations.

Climate Justice Alliance

The Climate Justice Alliance is a non-governmental collective of over 70 rural and urban community-based organisations focused on sustainability, development of underrepresented communities, race and ethnicity, economic development, and poverty alleviation.

Editor's note

Good On You publishes the world’s most comprehensive ratings of fashion and beauty brands’ impact on people, the planet, and animals. Use our directory to search thousands of rated brands.

Ethical brand ratings. There’s an app for that.

Wear the change you want to see. Download our app to discover ethical brands and see how your favourites measure up.