woman wearing sustainable alternative to shein
10 Oct
woman wearing sustainable alternative to shein

Alternatives to SHEIN: 7 Brands You’ll Love

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SHEIN is bad news for people and the planet as a notorious ultra fast fashion brand. We’ve rounded up our favourite alternatives to SHEIN below.

Not quite “the beauty of fashion”

Founded in 2008, SHEIN has become one of the fastest growing online fast fashion retailers. The brand, which upholds the philosophy that “everyone can enjoy the beauty of fashion”, sells clothes at a ridiculously low price point and of very dubious quality. In 2020, the brand was also accused of selling offensive items, including a necklace in the shape of a swastika and Islamic prayer rugs as decorative mats. That’s not what we call “the beauty of fashion”.

So it shouldn’t come as a surprise that SHEIN gets a rating of “We Avoid” from us. We found no evidence the brand has introduced initiatives to reduce its environmental impact, to empower its workers, or to pay a living wage. SHEIN keeps promoting overconsumption, at a rate which is inherently harmful to both people and the planet, and truly unsustainable.

Today we’ve listed a few of our favourite alternatives to SHEIN: brands that respect the planet, people, and animals while creating on-trend styles. Here are seven ethical brands you’ll love more than SHEIN.

7 alternatives to SHEIN you’ll love

CHNGE

Rated: Good
3 images of CHNG's latest collection

CHNGE is a US-based sustainable fashion brand using 100% organic material, built to last a lifetime while making a statement. Find CHNGE’s inclusive clothes in sizes 2XS-4XL.

Price range: $

See the rating.

Shop CHNGE.

Afends

Rated: Good
3 images of afends' latest collection

Offers

someone in black shirt and bucket hat, with jacket by Afends.

Afends – Menswear

Up to 60% off, for a limited time only. From pants to tees and sweats, featuring a slew of new prints. Exclusive 10% off Mens Sale with code GOODEXTRA10.   (Ends: 28 FEB)

Checkout code: GOODEXTRA10
Shop now
someone in fitted dress and black jacket by Afends.

Afends – Womenswear

Up to 60% off, for a limited time only - including dresses, basics & more. Exclusive 10% off Womens Sale with code GOODEXTRA10.   (Ends: 28 FEB)

Checkout code: GOODEXTRA10
Shop now

Afends is a Byron Bay based fashion brand leading the way in organic hemp fashion, using renewable energy in its supply chain to reduce its climate impact. You can find the full range in sizes XS-XL.

Price range: $

See the rating.

Shop Afends.

Plant Faced Clothing

Rated: Good
3 images of plant faced's latest collection

Streetwear without sweatshops, that’s the motto of this UK 100% plant based, ethical, eco-friendly, and cruelty-free streetwear apparel brand. Buy Plant Faced Clothing in sizes XS-2XL.

Price range: $$

See the rating.

Shop Plant Faced Clothing.

WAWWA

Rated: Good
people in tops, shirts and trousers by WAWWA

UK based WAWWA aims to make clothing that puts the Earth and its inhabitants first by creating organic, fairtrade, and vegan-friendly clothing with a positive social impact. Find the range in sizes XS-2XL.

Price range: $$

See the rating.

Shop WAWWA.

CBAAF

Rated: Good
3 images of cbaaf's latest collection

CBAAF or ‘Come Back As A Flower’ is a proudly black-owned brand that stocks curated vintage pieces alongside its in-house collection. CBAAF clothing is made from 100% recycled cotton, hand-dyed and ethically produced in Los Angeles. Find most products in sizes XS to 2XL.

Price range: $$

See the rating.

Shop CBAAF.

Spell

Rated: Good
3 images of spell's latest collection

Spell is a modern-bohemian fashion brand inspired by far-off places, vintage treasures and childhood memories. Most items of the Australian brand can be found in sizes 2XS to 2XL.

Price range: $$

See the rating.

Shop Spell.

Frankie

Rated: Good
3 images of frankie's latest collection

Frankie is an online streetwear brand that features vintage and reworked clothing for women. This Canadian brand is dedicated to innovation in women’s streetwear while maintaining focus on sustainability. It takes inspiration from 90’s staples and rework vintage garments to push the boundaries of contemporary style. Find most items in sizes XS to L.

Price range: $$

See the rating.

Shop Frankie.

Looking for affordable eco-friendly clothing brands? Discover 14 of our favourites

Editor's note

Feature image via Afends, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet, and animals. Use our directory to search thousands of rated brands.

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