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A mother and baby wearing matching pink body sets by Bow&Bo.
28 Oct
A mother and baby wearing matching pink body sets by Bow&Bo.

The 11 Best and Worst Newly Rated Brands of October

From top to bottom, let’s take a look at 11 newly rated brands in October thoroughly researched and rated by our expert team for the month.

The good and not so good

Brand ratings are the backbone of our mission at Good On You: to help you discover the very best sustainable fashion brands from around the world. Since 2015, we have been reading between the seams for you, uncovering brands doing harm, calling out greenwashing, and highlighting the sustainable brands doing good for people, the planet, and animals. Download our app or check out the directory to easily shop your values.

This month, we’re sharing seven brands doing “Good”, including Bow&Bo (UK), a “mini me” brand with matching outfits for the whole fam, Garçon Français (France), a French underwear brand for men, and BYBBA (US), a recycled ocean plastic bag brand, but also four brands you’re better off avoiding.

Three images side by side of a bag by BYBBA, baby clothes by Bow&Bo, and men's socks by Garcon Francais.

7 newly rated ‘Good’ brands


Rated: Good
A mother and baby wearing matching pink body sets by Bow&Bo.

The ultimate in responsible “mini me” fashion, UK -based Bow&Bo creates conscious and cute clothes for parents, kids, and bubs from lower-impact fabrics.

See the rating.

Shop Bow&Bo.


Rated: Good
Close up of an orange recycled ocean plastic tote bag by BYBBA.

Invest in conscious carrying with US brand BYBBA’s high design, low-waste totes and carry bags made from recycled ocean plastic.

See the rating.



Rated: Good
Dark green organic pants designed by DAYWEARLAB.

New York brand DAYWEARLAB is committed to using the highest quality responsible materials to craft lasting products in small quantities.

See the rating.


FM 669

Rated: Good
people embraced in tops by FM 669.

FM 669 is a US brand that offers apparel made from homegrown cotton, including t-shirts, tank tops, and long-sleeve shirts. It proudly sources its GOTS-certified cotton from a collective of farms in Texas using regenerative practices, and uses lower-impact dyes in its limited production runs. Its designs are effortlessly wearable, with its laid-back, casual aesthetic in gender-neutral pieces.

Offered in sizes XS-L.

See the rating.

Shop FM 669.

Garçon Français

Rated: Good
A man wearing red and blue patterned jocks by Garcon Francais.

Garçon Français is a brand of underwear for men. Its products are imagined, designed, and totally manufactured in France from more eco-conscious materials.

Find the underwear in sizes XS-3XL.

See the rating.

Shop Garçon Français.


Rated: Good
Yellow cushion covers and towels on a couch responsibly designed by In2Green.

Made in America, women-owned In2Green’s throws and home textiles are consciously made from better materials to brighten up your space.

See the rating.

Shop In2Green.

The SUSS Edit

Rated: Good
Two people outside with linked arms, wearing sweaters and beanies by The SUSS Edit.

The SUSS Edit creates luxury responsible fashion, designed in Ireland. Its products are created for longevity and circularity, and you can send them back for recycling when you’re done with them.

See the rating.

Shop The SUSS Edit.

Discover more sustainable fashion brands

4 newly rated brands ‘We Avoid’

These brands are not doing enough for people, the planet, or animals, either due to a lack of transparency or of concrete action across their supply chains. They all received our lowest possible score of “We Avoid”.

Editor's note

Feature image via Bow&Bo, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet, and animals. Use our directory to search thousands of rated brands.

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