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Two hands clasping, the one on top wears fine chain jewellery from Loyal E. Paris.
23 Feb
Two hands clasping, the one on top wears fine chain jewellery from Loyal E. Paris.

The 7 Best and Worst Newly Rated Brands of February

The world class ratings team here at Good On You got stuck into scoring a new batch of brands this month, and we’ve rounded up the three best and four worst rated brands for February.

Uncovering the good, bad, and in-between in fashion

Brand ratings are the backbone of our mission at Good On You: to help you discover the very best sustainable fashion brands from around the world. Since 2015, we have been reading between the seams for you, uncovering brands doing harm, calling out greenwashing, and highlighting the sustainable brands doing good for people, the planet, and animals. Download our app or check out the directory to easily shop your values.

This month, we’re sharing three brands doing “Good” and “Great” ((including a French fine jewellery brand and two Indian labels worth checking out), but also four brands you’re better off avoiding as a conscious consumer.

3 newly rated ‘Good’ and ‘Great’ brands

Loyal E. Paris

Rated: Good
Two hands clasping, the one on top wears fine chain jewellery from Loyal E. Paris.

Loyal E. Paris is a fine jewellery brand using lab grown diamonds and recycled gold. Based in France, the brand is “committed to a new luxury—authentic, responsible, and liberated from conventions.”

See the rating.

Shop Loyal E. Paris.


Rated: Good
Two people wearing dresses made by Indian brand SUI.

SUI is an Indian label creating gorgeous womenswear in sizes 2XS-2XL, with every product crafted in its workshop in Delhi.

See the rating.

Shop SUI.


Rated: Good
Vegan sneakers made from recycled plastic designed by Thaely.

Indian brand Thaely offers a range of vegan sneakers made from recycled plastic bags, bottles, and rubber.

Find the shoes in EU sizes 37-48.

See the rating.

Shop Thaely.

Discover more sustainable fashion brands

4 newly rated brands ‘We Avoid’

These brands are not doing enough for people, the planet, or animals, either due to a lack of transparency or of concrete action across their supply chains. They all received our lowest possible score of “We Avoid”.

Editor's note

Feature image via Loyal E. Paris, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet, and animals. Use our directory to search thousands of rated brands.

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