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22 Feb

The 9 Best and Worst Newly Rated Brands of February

Our editors curate highly rated brands that are first assessed by our rigorous ratings system. Buying through our links may earn us a commission—supporting the work we do. Learn more.


Our ratings team has scored 168 brands in the latest batch of brand ratings and uncovered some new, more sustainable brands worth checking out, as well as a selection of those to avoid.

Why do we rate brands?

Brand ratings are the backbone of our mission at Good On You: to help you discover the very best sustainable fashion brands from around the world. Since 2015, we have been reading between the seams for you, uncovering brands doing harm, calling out greenwashing, and highlighting the sustainable brands doing good for people, the planet, and animals. Download our app or check out the directory to easily shop your values.

This month, we’re sharing four brands doing “Good” (including a more sustainable jewellery brand from Canada, a German brand creating minimalist backpacks and accessories, and bamboo basics from the UK), and five with our lowest score of “We Avoid” that conscious shoppers should steer clear of.

4 newly rated ‘Good’ brands


Rated: Good

Pyrrha is a Canadian brand on a mission to make meaningful and more sustainable jewellery that fosters connection through personal storytelling. The brand rates “Great” for the planet because it uses a high proportion of lower-impact materials, including recycled metals, which helps limit the chemicals, water, and wastewater in its supply chain. Note that it also manufactures products closer to home to reduce the climate impact of long-distance shipping.

See the rating.

Shop Pyrrha.

Kapten & Son

Rated: Good

Kapten & Son is a German lifestyle brand with a focus on minimalist styles. “Made for the global citizen, Kapten & Son strives to inspire passion for adventure—whether it’s navigating the daily urban jungle or exploring far-away places,” says the vegan brand. It rates “Great” for animals and “Good” for the planet, as it produces long-lasting products using lower-impact materials.

See the rating.

Shop Kapten & Son.

BAM Bamboo Clothing

Rated: Good
Person doing yoga in BAM Bamboo Clothing


BAM Clothing – Menswear (US, CA, EU, UK, AU, NZ)

Discover BAM's men's clothing and get up to 50% off selected menswear items. (Ends: 25 JUL)

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BAM Clothing – Womenswear (US, CA, EU, UK, AU, NZ)

Discover BAM's women's clothing and get up to 50% off selected womenswear items. (Ends: 25 JUL)

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Woman wearing BAM Bamboo clothing

BAM Bamboo Clothing – Site-wide (US, CA, EU, UK, AU, NZ)

Discover a more sustainable selection of luxurious womenswear and menswear basics, ethically crafted from bamboo and recycled fabrics. Up to 50% off womenswear (US, CA, EU, UK, AU, NZ) (Ends: 25 JUL)

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UK-based BAM Bamboo Clothing makes womenswear and menswear basics from bamboo, and rates “Good” for people, the planet, and animals. The brand traces most of its supply chain and also offers clothing recycling to consumers to help address end-of-life textile waste.

Find most items in sizes XS-L.

See the rating.

Shop BAM Bamboo Clothing.


Rated: Good

Lithuanian brand MinimalisticLinen specialises in high quality womenswear, made from, well, linen. The brand keeps its processes and designs as simple as possible and says that “each product should be crafted with love, passion and perfection with attention to the tiniest details”. We wholeheartedly agree.

Find most items in sizes XS-XXL.

See the rating.

Shop MinimalisticLinen.

5 newly rated brands that score ‘We Avoid’

These brands are not doing enough for people, the planet, or animals, either due to a lack of transparency or concrete action across their supply chains. They all received our lowest score of “We Avoid”:

Editor's note

Feature image via Kapten & Son, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet, and animals. Use our directory to search thousands of rated brands.

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