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CIDER has exploded in popularity in recent years as a cheap ultra fast fashion brand, pumping out thousands of trendy styles on its website. Unfortunately, the brand receives our lowest score of “We Avoid”. We went on the hunt to find more sustainable alternatives to CIDER’s best sellers.
Conscious consumers should steer clear of CIDER
CIDER is an ultra fast fashion brand from Hong Kong that gained traction on TikTok since its launch in 2020. It’s a popular go-to brand for “hauls” among influencers, and the hashtag #ciderhaul is currently used on around 18,000 videos.
Unfortunately, while its clothes are certainly trendy and suit a wide range of tastes, they are poor quality and destined for landfill after just a few wears. And while they may appear “affordable” up front, someone is paying the true cost for prices as low as £4 per top.
The brand rates “Very Poor” for environmental impact owing to its lack of lower-impact materials or action on reducing harmful chemicals or water use. It is also “Very Poor” for labour conditions as it does not publish sufficient relevant information to give a higher rating. As a shopper, you have the right to know how CIDER’s products impact its workers. Finally, the brand is rated “It’s a Start” for animals, but only because it avoids most animal-derived materials other than wool across its products. However, there is no evidence that it traces the wool nor has an animal welfare policy.
Overall, CIDER is down there with the fast fashion brands we avoid at all costs, and gets our lowest possible score of “We Avoid” overall. While those low prices and fresh designs can be tempting, the conscious consumer is best avoiding CIDER. So, what is the alternative?
If you like CIDER’s aesthetics but are looking for alternative brands making a solid effort across the board for sustainability and ethics, we have good news. There are “Good” and “Great” brands making items similar to CIDER’s best-selling pieces but doing better for people, the planet, and animals.
The following items are high-quality closet staples picked for purpose by our editors. While these pieces may present a larger up-front cost, investing in a few select pieces you know you’ll love and wear for years to come costs far less than what a TikToker might spend on a #haul.
Why you can trust our recommendations
At Good On You, we provide trustworthy recommendations that align with your values and needs. Our mission is to simplify informed choices while embracing the “buy less, buy better” motto.
To ensure credibility, we aggregate comprehensive, transparent information on fashion sustainability—assessing brands using our leading methodology, developed by diverse experts. Our ratings directory of over 6,000 brands employs a simple five-point scale, curating a list of “Good” or “Great” brands making significant contributions to sustainable fashion.
Our editorial team, driven by expertise and passion, carefully reviews and approves each recommendation, upholding high standards of quality, longevity, and trend-transcendence.
While we recognise the value of reusing, mending, and secondhand shopping, our expert ratings system guides you toward new brands aligned with your values and sustainability goals.
