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We rate Edikted “We Avoid” for its lack of transparency. But if you’re into the Y2K style, what alternatives are there? Here are seven sustainable brands you’ll love more than Edikted.
Edikted is out of touch
Fast fashion brand Edikted is a Gen Z-oriented online fashion brand, heavily influenced by pop culture, technology, and style. While the brand seems to focus on the latest styles and trends and is hugely popular on TikTok, it has stayed far away from making any inroads when it comes to sustainability or ensuring worker’s rights. Its extensive range of cheap and trendy clothing and accessories geared towards young women are reminiscent of the Y2K style and may be popular amongst shoppers, but is the brand ethical or sustainable?
Unfortunately, along with other fast fashion brands we avoid, Edikted isn’t hitting the mark for people or the planet. Edikted receives our lowest possible rating of “We Avoid”, based on our analysts’ March 2022 review, because it doesn’t disclose sufficient information about its environmental and labour policies. You have a right to know how the products you buy affect the issues you care about.
And don’t be fooled by the brand’s sustainability page on its website. In a classic greenwashing case, Edikted describes how it’s committed to protecting the planet and empowering workers, but does not provide sufficient relevant information to achieve a higher score in our methodology.
If you like the trendy streetwear vibe of Edikted but would like to support better brands, then keep reading. We’ve rounded up some fun “Good” and “Great” rated alternatives to Edikted that might tick more of your boxes.
A note on affordability
Good On You wants to help you find sustainable options no matter your budget. But we recognise that many sustainable brands appear more expensive up front. That’s because more goes into a price tag than the cost of fabric. Fast fashion prices are often low because brands don’t pay workers living wages or follow many sustainable practices in production, as is likely the case with Edikted.
Fast fashion has also distorted our view of clothing prices. We now spend much less per garment and buy far more low-quality clothing than we did only a few decades ago. When taking into account cost per wear, it ends up costing less in the long run to invest in higher-quality items you’ll wear again and again.
We aim to highlight the range of more affordable sustainable brands, but we also encourage you to seek out the most sustainable options that work for you. Sometimes this means shopping second hand, other times rediscovering and restyling what you already own.
