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Trend-driven Edikted produces hundreds of hot-off-the-press womenswear styles reminiscent of Y2K. So how ethical is Edikted? We rate the brand “We Avoid” for its lack of transparency. This article is based on the Edikted rating published in March 2022.
Another trendy, low effort TikTok brand
Based in the US, Edikted is a Gen Z-oriented online fashion brand, heavily influenced by pop culture, technology, and style. While the brand seems to focus on the latest styles and trends and is hugely popular on TikTok, it has stayed far away from making any inroads when it comes to sustainability or ensuring worker’s rights. Let’s take a look and answer the question: how ethical is Edikted?
We’re not so Edikted
In our “How Ethical Is” series, we usually have a closer look at a brand’s rating and break it down so that you know more about how the brand is performing across the three key areas of environmental impact, labour conditions, and animal welfare.
Unfortunately, for Edikted, there isn’t much to say for people and the planet. Our team scoured the brand’s website, but Edikted provides insufficient relevant information about its environmental impact or labour conditions, earning it our lowest score of “Very Poor” across those two key areas.
Not appearing to use any animal products in its pieces, though not explicitly stating it is a vegan brand, Edikted rates “Good” for animals.
Overall, the brand is rated “We Avoid”, our lowest possible score. As a shopper, you have the right to know how Edikted’s production practices impact the world and its inhabitants.
Edikted should start disclosing more information about how, where, and by whom its items are produced, as well as the materials used. Transparency is crucial to ethical and sustainable fashion and is the first step towards reducing a business’ impact.
Note that Good On You ratings consider hundreds of issues, and it is not possible to list every relevant issue in a summary of the brand’s performance. For more information, see our How We Rate page and our FAQs.
Love the Y2K vibes of Edikted but want to support brands doing better? We’ve rounded up some alternatives that might meet your needs. Also check out our Y2K article for more inspo on how to achieve the look sustainably.
“Good and “Great” alternatives to Edikted