The 2019 Ethical Fashion Naughty and Nice List

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2019 has been a busy year for the Good On You team! Using our world-class methodology (that now takes into account 91 standards and certifications schemes) we rated 822 brands, bringing up the total number of brands on the app to 2,593 (say whaaaaaat)! This year was also a significant one for sustainable and ethical fashion as a whole, with important conversations finally becoming mainstream and voices getting louder and louder.

There was some good and some bad, and as 2020 approaches, we thought we’d give you a round-up of the brands with the best and worst ratings of 2019. Fashion brands better watch out—we made a list, checked it twice, and we found out who’s naughty or nice!

The nice brands

The naughty brands

Unfortunately, some brands have been (and continue to be) naughty. But what do we mean by naughty? Naughty brands are the ones which do not provide sufficient relevant information about how they reduce their impact on people, the planet or animals. This means it is  impossible for us to rate them, and for you to know how the products you buy affect the issues you care about.

Sometimes, it means the brand isn’t doing anything, or very little, to have a positive impact, but not always. Some of the naughty ones are fast fashion brands, who create cheap clothing at breakneck speed; some are more expensive brands, yet they’re all rated ‘We Avoid’.

Transparency is the first step towards a more sustainable business and we think you have a right to comprehensive and accurate information about how a brand impacts people, the planet and animals!

1. AllSaints

2. Gymshark

3. NA-KD

4. Fashion Nova

5. Romwe

So there you have it, the nicest and naughtiest brands on our list!

A new decade is coming so let’s not lose hope! There are many more brands who are doing their best to reduce their impact on people, the planet and animals, so to all the ethical and sustainable fashion brands out there, thank you.

And for the ones who are not doing so great, we urge you to start thinking about doing the right thing, starting with being more transparent.

If you’d like to know more about a brand that has not been rated yet send us an email at [email protected]!

Editor's note

feature image via MUD Jeans, all other images via brands mentioned. Good On You publishes the world's most comprehensive ratings of fashion brands’ impact on people, the planet, and animals. Use our directory to search thousands of rated brands.