For consumers For business
11 Mar

We Rate Emma Watson’s Sustainable Looks

Emma Watson is arguably one of the biggest influencers in sustainable fashion right now. Not only has she designed her own collection for ethical brand, People Tree (Great), she was the guest editor for Vogue Australia’s first ever sustainable issue (with some ratings help from us! ) The actor and activist works with stylists on her film sets to encourage eco-friendly costume design, and makes a statement every time she appears on the red carpet through her support of the #GreenCarpetChallenge.

Last month, we announced Emma as an official supporter of Good On You. Here we share some of our favourite ethical fashion moments from Emma Watson, sporting brands rated either Good or Great by us.

Proving a press tour is the perfect opportunity to promote eco-fashion.


View this post on Instagram


Bonjour Paris! Coat is from @stellamccartney, the world’s first luxury brand that is committed to producing products that do not use leather, skins, feathers or fur. Instead, Stella has spent years developing ways of using materials such as regenerated cashmere, recycled fabrics, organic cotton and forest-friendly fabrics. Jumper is from @filippa_k, a Swedish brand committed to four Rs: reducing, repairing, reusing and recycling. Tee by @boodywear, a brand that produces basics made with certified organic bamboo, produced using computerised 3D knitting, so no fabric is wasted. Its factories are zero-waste and have a closed loop system to stop any water being wasted. Bespoke beret by @maisonmichel made with organic cotton. Shoes are @goodguysdontwearleather. The brand doesn’t use any animal products in its collections. Fashion info verified by @ecoage #ecoloves

A post shared by The Press Tour (@the_press_tour) on

Wearing jacket by Stella McCartney (Good), jumper by Filippa K (Good), tee by Boody (Good) and shoes by Good Guys (Good). Source: @The_Press_Tour

Bringing feminism to the Golden Globes red carpet.


View this post on Instagram


An amazing night at The Golden Globes with @jusmarai. Sustainable dress by @ronaldvanderkemp made from discarded fabrics and adorned with an @era50_50 pin (an organization out of the UK campaigning for equal representation for women on stage and on screen) Shoes @creaturesofcomfort, crafted in a small factory outside of Florence. Earring also by RVDK from upcycled materials and jewelry by @lilianvontrapp handcrafted from recycled gold and vintage diamonds. LVT also uses recycled materials for packaging and gives a percentage of each purchase to PACT. Skin prepped with @MUNskincare Aknari Brightening Serum, @Evolueskincare Day and Night Cream Normal + Sensitive Skin, and @TataHarperskincare Illuminating Eye Cream. My staple @rmsbeauty ‘Un’ Cover-Up as concealer & foundation. For Eyes & Brows, @alimapure Natural Definition Brow Pencil in Medium + @100percentpure Green Tea Fiber Brow Builder in Medium, @janeiredale Liquid Liner in Black and @kjaerweis Mascara. Lips – @100percentpure Lip Carmel in Scotch Kiss. Makeup sealed with @mvskincare Rose Hydrating Mist. All brands are cruelty-free and use natural and organic ingredients. Haircut and new fringe by Jenny Harling

A post shared by The Press Tour (@the_press_tour) on

Wearing a gown made from discarded fabrics by RVDK (Good), with an @era50_50 pin – a campaign for equal gender representation on stage and screen. Source: @The_Press_Tour

Showing us that the perfect faux leather jacket does exist.


View this post on Instagram


Merci beaucoup Paris for the wonderful start to the @beautyandthebeast tour! We felt like we were back in the heart of the film. Next stop – London. Did you know in the French version of the film, Cogsworth is called Big Ben? And Philippe is called Philbert?! 🇫🇷🌹 Body by @woronstore, a slow fashion brand that focuses on everyday essentials. Each underwear garment is made from Lenzing Modal® fabric, a fibre made from beech wood sourced from sustainable forestry plantations in Europe. Socks by @boodywear, a brand that produces underwear made with certified organic bamboo, produced using computerised 3D knitting, so no fabric is wasted. Its factories are zero-waste and have a closed loop system to stop any water being wasted. Faux leather jacket and dress by @stellamccartney Boots by @goodguysdontwearleather. The brand doesn’t use any animal products in its collections, which are made in Porto, Portugal, helping preserve the traditional shoe making industry of the region. Jewellery by @allbluesofficial, who are based in Stockholm and handcraft every piece in their local, third-generation foundry. Fashion info verified by @ecoage #ecoloves Concealer by @rmsbeauty which is formulated with raw, food-grade and organic ingredients in their natural state. Red pomegranate cheek and lip stain by @thebodyshop, who campaign to ‘Enrich Not Exploit’ by protecting endangered habitats from intensive farming expansion, bronzer by @vitaliberata who have developed a collection of tanning products free from parabens, alcohol and that spray tan smell. Powder by @iliabeauty which is made from organic powdered corn and minerals instead of loose talc. Brown eye pencil by @honest_beauty who champion fair labour and human rights with their Health & Sustainability Standards. Lip balm from @tataharper who formulate and manufacture their natural and organic products from their farm in Vermont. Eyebrow gel by @janeiredale which is certified cruelty-free and eyebrow pencil by @alimapure who make their products in a diverse range of colours to suit all skin tones and offset 100% of their corporate carbon emissions. Beauty product info verified by @contentbeauty

A post shared by The Press Tour (@the_press_tour) on

Wearing jacket and dress by Stella McCartney (Good), shoes by Good Guys (Good), socks by Boody (Good) and (underneath!) underwear by Woron (Good). Source: @The_Press_Tour

Rocking a pant-suit like a true boss.


View this post on Instagram


So nice to meet everybody at the first day of the Los Angeles @beautyandthebeast junket. The journalist who came dressed up as Lumiere was a particular delight! 🇺🇸🌹 Jumpsuit by @roland_mouret, who was a producer for the film Ten Billion, which highlights the impact of our growing population on the earth’s resources and covers topics ranging from climate change, ecosystem loss, pollution, and resource depletion. Los Angeles­-based @susistudio design animal-free footwear using sustainable materials such as canvas, hemp, and faux leather produced from recycled plastic bottles. The focus of the brand is to inspire compassion towards humanity, animals, and the environment through creativity #30wears @article_22 upcycle Vietnam War-era bombs, planes, and other aluminium scrap to make Peacebomb jewellery. The more Peacebomb jewellery is worn, the more land is cleared and made safe for the surrounding communities #30wears Fashion info verified by @ecoage #ecoloves Skin prepped by combining Heritage Store Rosewater Glycerin Water with moisturiser and applying all over the face, neck and décolletage. @rmsbeauty “Un” Cover Up was used as foundation and concealer with “Un” Powder to set. RMS Beauty is free from nanotechnology and GMO ingredients. @tataharper Very Bronzing was used on eyes, along lower lash line in contour of eye and under cheekbones. Tata Harper runs her company in the belief that a company that makes products for women should be run by a woman. Eyes were accentuated with @janeiredale Liquid Eyeliner in Black/Brown which is vegan and certified cruelty-free by PETA. Lips are the Sweet & Safe Kiss Lipstick from Ecocert Greenlife-certified @absolution_cosmetics who collaborated with @christophedanchaud_makeup to create this line of lipsticks. Beauty brands verified by @contentbeauty

A post shared by The Press Tour (@the_press_tour) on

Wearing heels by Susi Studio (Good). Source: @The_Press_Tour

And last but not least, featuring ethical brands in her Vogue Australia feature.

Wearing Shirt by PYE (Good). Source: Vogue Australia

We can’t get enough of Emma’s effortless ethical style. Undoubtedly an inspiring woman for so many reasons, we just love how she uses fashion as an opportunity to communicate the values she believes in.

Editor's note

Feature image via Vogue Australia. Images via The Press Tour and Emma Watson. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet and animals. We love to recommend some of the best sustainable brands, rated ‘Good’ or ‘Great’. We also encourage shopping pre-owned as another great way to reduce the impact of our fashion choices. Use our Directory to search more than 3,000 brands. We may earn a commission on sales with top-rated partners made using our offer codes or affiliate links.

Ethical brand ratings. There’s an app for that.

Wear the change you want to see. Download our app to discover ethical brands and see how your favourites measure up.