For consumers For business
graphic of two phones showing Urbankissed webpages
04 May
graphic of two phones showing Urbankissed webpages

Urbankissed: Conscious and Curated Fashion at Your Fingertips

This is a sponsored article about a brand that was independently assessed by our rigorous ratings system. We’re proud to only collaborate with “Good” and “Great” rated brands. Learn more.


Slow fashion is trending, and every day more small brands seem to pop up that genuinely care about their impact on people, the planet, and animals. It’s easier than ever for eco-conscious fashionistas worldwide to put their money where their mouth is and support brands that support the causes they care about. But there’s still one major challenge that gets in the way—finding the best in sustainable and ethical items you possibly can for all of the different moments in your life. Slow and ethical fashion retailer Urbankissed may be the solution you’re seeking.

The origin story

Urbankissed founder Sophie Brunner standing in front of a business presentation

Founder Sophie Brunner launched Urbankissed during her Fashion Business studies in London and Milan in 2017 after working in the financial sector. After completing her studies, she concentrated on making Urbankissed the best it could be full-time. “Now, we’re based in Lucerne, Switzerland,” she says, “we’re a very small but highly motivated team of female entrepreneurs.”

Sophie’s passion for conscious fashion was ignited after realising the devastating effects of fast fashion and when she couldn’t find any platform mixing affordable, trendy, and sustainable goods with an interactive customer experience back in 2017. This realisation triggered the launch of one of the first conscious and curated online destinations to shop sustainable and ethical but trendy as well as affordable products, “offering a harmonious balance between conscious and delightful consumption.”

Today, Urbankissed is a beautifully curated platform of sustainable and ethical goods featuring an engaging customer journey that will get you excited about a mindful, urban way of living. “We offer a large range of affordable, timeless neutrals for a classic capsule wardrobe and laid back looks, to trendy styles exuding vibrant colours at your fingertips. Our highly curated store has it all.” Urbankissed invites you to immerse yourself into this carefully curated online destination to discover the art of slow living and shop from a selection of the best conscious fashion favourites and innovative upcoming brands.

We make it easy and blissful to shop consciously without sacrificing on style, ethics, and price.

Slow and ethical index

graphic outlining Urbankissed slow and ethical index next to phone

While there is a lot to be excited about when it comes to Urbankissed, one highlight we love is their “Slow & Ethical Index” customers can filter through while shopping. The index includes 15 standards along the supply chain, which every product goes through before making the cut. “It provides transparency and enables our community to make their own value judgement.” The retailer recognises that we each place importance on different values for the clothes that we own. There are options for those who want clothes made of only natural materials, plastic-free pieces, vegan handbags, or clothes handmade by empowered artisans.

As a crucial step for the environment, Urbankissed offsets the carbon emissions of all deliveries. They take it one step further and aim for carbon-neutral selling by planting trees in their company forest in Madagascar.

Urbankissed has done all the research for you. “All of the brands we stock are carefully vetted to ensure that they embody several values in our well-trusted Slow & Ethical Index, which will make you feel good, as they bring us a step closer towards a healthier planet and empowered people.”

When you buy from one of our small carefully curated businesses, an actual person does a happy dance.

What you can find on Urbankissed

four phones flatlay showing Urbankissed fashion webpages

Urbankissed partners with over 100 conscious brands from 25 countries, including fan favourites like The Classic T-Shirt Company, Honest Basics, and Taiyo. Alongside the clothes and bags made of sustainable and innovative materials is a selection of natural beauty products, eco-friendly active- and swimwear, handcrafted homewares, and jewellery made with recycled materials that will get you excited about a mindful urban way of living. You can also find sustainability articles and resources so you can learn while you shop!

Our favourite brand

Swedish Stockings

Rated: Good

Swedish Stockings creates the best quality eco-friendly black and patterned stockings, knee highs, tights, socks, and pantyhose. Find the perfect pair in sizes XS-XL.

See the rating.

Shop Swedish Stockings @ Urbankissed.

Ada Flower Socks

The 80’s back with these beautiful dark flower print socks! These ones are made from recycled ocean plastic!

Gerda Premium Leggings – Black

black sustainable leggings by Swedish Stockings via Urbankissed

Made from recycled nylon and recycled elastane, the Gerda leggings are opaque black and super comfy, making them a perfect wardrobe addition for sleek and comfortable fashion.

Ines Shimmery Socks – Wine

wine red shimmery sustainable socks by Swedish Stockings via Urbankissed

These emissions free shimmery socks are zero-waste and made from recycled yarn. Statement socks are back in style, and are a great way to get away with heels in cooler weather! How gorgeous is this wine colour?

Other brands to shop at Urbankissed


Rated: Good

Made in a workshop in Marcollin, near Lyon in France, Avani is where Swiss standards meet French know-how. Offering eco-friendly, fair and transparent clothing, Avanti’s creations are wardrobe essentials with refined details.

See the rating.

Shop Avani @ Urbankissed.


Rated: Good
black woman wearing sustainable gold jewellery by LUNA & ROSE brand

LUNA & ROSE is a lifestyle accessories label that houses beautiful jewellery made from 99% recycled silver and more.

See the rating.

Shop LUNA & ROSE @ Urbankissed.

The Classic T-Shirt Company

Rated: Good

The Classic T-Shirt Company is a US brand that creates premium tees and ethical t-shirts with luxury and integrity. All of its products are GOTS certified organic cotton and it does not use any animal products. The Classic T-Shirt Company’s range is available in US sizes XS-3XL.

See the rating.

Shop The Classic T-Shirt Company @ Urbankissed.


Honest Basics

Rated: Good
woman wearing sustainable white t-shirt by honest basics

Honest Basics is a GOTS-certified basics brand based in Germany. It’s on a mission to make sustainable fashion accessible to everyone, by keeping prices low, making quality basics that everyone has in their wardrobe, and constantly improving the sustainability of its products and supply chain. The range is available in sizes XS-L.

See the rating.

Shop Honest Basics @ Urbankissed.


Rated: Good
image from brand SEPTEMBER

SEPTEMBER was created by passionate surfer and designer, Erika Seiko Togashi, who noticed the lack of timeless, elegant and sustainable surf and swimwear in the industry. Founded on modernist design principles, pieces are made in a small, female owned factory in Bali, delivering high performing, timeless classics made fairly.

See the rating.

Shop SEPTEMBER @ Urbankissed.

Editor's note

Images via Urbankissed and Swedish Stockings. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet and animals. Use our Directory to search thousands of brands.

Ethical brand ratings. There’s an app for that.

Wear the change you want to see. Download our app to discover ethical brands and see how your favourites measure up.