Three Aussie brands got high marks in our analysts’ ratings in the first quarter of 2026, with one scoring 98 out of 100 points. Scroll on to discover all five of the best-rated brands this season, which we suggest bookmarking for the next time you need to invest in clothes or jewellery.
Why do we rate brands?
Brand ratings are the backbone of our mission at Good On You: to help you discover the very best sustainable fashion and beauty brands from around the world.
Since 2015, we have been reading between the seams for you, uncovering brands doing harm, calling out greenwashing, and highlighting the sustainable brands doing good for people, the planet, and animals. Every month our analysts rate new brands and review existing ratings to ensure you’re still getting the most accurate and up-to-date information about the progress a brand is making. You can find all the new and updated brand ratings in our app or the directory.
Out of the 362 brands that our analysts rated in January, February, and March this year, just 28—or 8%—scored “Good” and “Great”.
That the majority of brands don’t score either of our two highest ratings is nothing new, and it means that most labels either aren’t doing enough to be more responsible, or they’re not being transparent enough about what they are doing. Good On You only rates brands based on the information they make public, so if it’s not available for everyone to read, we won’t consider it.
What’s more, all of the top-rated brands in this list are small, while the worst-rated, which you’ll find further down, are all large brands. This reinforces a pattern that we’ve been seeing for years: despite having more purchasing power and influence to effect change, bigger businesses commonly fall short of the level of transparency and impact they ought to have.
This quarter, check out Serpent and the Swan, a jewellery brand based in Sydney, Australia, which creates deeply personal keepsake items including necklaces, rings, bracelets and earrings. Everything is crafted by hand to order, and uses recycled fine metals. Topping the list with 98 points out of 100 in our rating analysis is Goodnap, another Aussie brand that prioritises equitable employment opportunities and lower impact materials for its sleepwear. Elsewhere, Purusha People and BJ’s PJs are two more sustainable brands that’ve already been rated highly and have improved their scores in our most recent review.
Scroll on to meet all five brands, then take note of a handful of businesses that scored zero for their lack of transparency, and which “We Avoid”.
