When you’re growing a little human being inside you, you want comfort, wiggle room, support, and clothes that don’t carry harmful chemicals. While ethical maternity clothing brands are hard to come by, we’ve found these 12 fantastic sustainable maternity brands that will keep you cool and comfortable, while looking great. They also go out of their way to make sure the planet along with its people and animals will be there in the future for your little one to enjoy.
12 Ethical and Sustainable Maternity Clothing Brands
Underprotection is a Danish brand combining ethics and aesthetics, creating underwear, loungewear, and swimwear from sustainable materials like recycled polyester and organic cotton. All of its packaging, paper, and polybags are either recycled or biodegradable, and it only works with certified factories as it believes “fair working conditions and fair wages are human rights”. Underprotection exists to celebrate women of all kinds and sizes, and its goal is to make them feel as beautiful and comfortable as possible. Made in Greece and certified vegan by PETA, the Gilda Maternity Bra is a redesigned version of Underprotection’s classic lace bras. It features the signature scalloped lace made in recycled materials, perfect for new mothers.
Sorella’s certified organic sleepwear range includes tops, pants, wraps, nighties, as well as maternity wear. The label’s founder Anna McGregor has a background in international human rights work. This is obvious with her use of Fairtrade certified cotton, and in ensuring strict social standards are met in production and trading. Best of all, purchasing their clothing won’t make you cry over your bank balance! This pant will be whatever you want it to be – and will take you right through pregnancy and after bub arrives.
Girlfriend Collective creates minimal, luxury women’s activewear made with certified fair labour, certified by the Social Accountability Standard International SA8000. The brand uses recycled polyester as well as low-impact non-toxic dyes and is fully Oeko-Tex Standard 100 certified. Girlfriend’s maternity legging is breathable and flexible, making it great for everyday wear, yoga, lounging, and growing a tiny human.
Christy Dawn is a minimalist showroom for vintage-inspired women’s clothing and footwear, locally made with surplus fabric. The brand rates ‘Great’, making it a fabulous boho option for your ethical maternity wardrobe. Comfortable and versatile, the Theo Dress is a beautiful dress you can wear before, during, and after your pregnancy.
Recycled polyamide has never been softer! Boob is a Swedish maternity and nursing clothes brand that aims to support you throughout your entire motherhood journey. We fell in love with this rib-knitted maternity dress that softly and smoothly adjusts to your body, throughout pregnancy and nursing. And, it features Boob’s classic nursing access, which stays securely in place thanks to the invisible tape underneath.
Beaumont Organic is a UK-based slow fashion brand that blends simple style with ethical production practices. Founded by Hannah Beaumont-Laurencia, the brand also has its own charitable foundation which supports people in Fiji. Made in India from GOTS certified organic cotton, the Tulsi dress is a handy wrap front kaftan style from Beaumont Organic’s collaborative collection with Lisa Taylor Design.
D+K is an Australian high-performance brand supporting everybody seeking an authentic edge in life. It uses renewable energy in its supply chain to reduce its climate impact, and reuses all of its offcuts to minimise textile waste. It is also a PETA approved 100% vegan brand! D+K’s bra is about to become your “breast friend” (see what they did there?). This bra gives you total support, added coverage, AND a customised fit!
Amour Vert creates beautiful sustainable staples in San Francisco, California. Its final stage of production is done in the US and it works closely with suppliers in all of its supply chain. The brand also uses only eco-friendly materials and promotes a zero-waste strategy. The Amy blouse is made from breathable Tencel and will be great to add a pop of colour to your maternity wardrobe.
Frugi is a British label that specialises in bright, wearable organic clothing for women and children. There are plenty of playful designs as well as classics like these denim dungarees. Frugi has you covered for maternity wear and nursing clothes, as well as baby and children’s wear. We love the distinctive designs and commitment to putting the planet first. We’re 100% getting Meryl Streep as pregnant Donna Sheridan in Mamma Mia vibes with these cool chambray dungarees!
Fueled by the vision of essential positivity, Esprit was founded in California by couple Susie and Doug Tompkins in 1968. Inspired by the revolutionary spirit of the 60s the brand developed a clear philosophy—always celebrating real people and togetherness. Esprit’s padded outdoor jacket with a hood will protect all the mamas and mamas-to-be from the rain and the wind.
Feature image via Girlfriend Collective, all other images via brands mentioned. Good On You publishes the world's most comprehensive ratings of fashion brands’ impact on people, the planet and animals. Use the Directory to search more than 2,500 brands. To support our work, we may earn a commission on sales made using our offer codes or affiliate links. This article lists brands rated ‘Good and ‘Great’ by Good On You’s comprehensive sustainability ratings system—and because highly rated maternity brands are difficult to source, we may have also included ‘It’s a Start’ brands in case they better meet your needs.