A person wearing a sustainably made beige top and denim jeans by Boyish while holding a snakeskin pattern bag.
07 Jul
A person wearing a sustainably made beige top and denim jeans by Boyish while holding a snakeskin pattern bag.

7 Sustainable Alternatives to Brandy Melville

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We rate Brandy Melville “We Avoid” for its lack of transparency. But if you’re into more affordable, preppy basics, what alternatives are there? Here are seven sustainable brands you’ll love more than Brandy Melville.

Brandy Melville’s practices are sealed shut

Fast fashion chain Brandy Melville launched in Italy in the ‘80s, but its real popularity began when it hit the streets of LA in 2009. It now has over 3 million Instagram followers and an extensive range of affordable and trendy clothing and accessories for teen girls or anyone who likes a 90s throwback. But is the brand ethical or sustainable?

Unfortunately, along with other fast fashion brands we avoid, Brandy Melville isn’t hitting the mark for people, the planet, or animals. Brandy Melville receives our lowest possible score of “We Avoid” because it doesn’t disclose sufficient information about its environmental, labour, and animal welfare policies. You have a right to know how the products you buy affect the issues you care about, and we recommend steering clear of this one.

If you like the youthful preppy vibe of Brandy Melville but would like to support brands doing their bit, then keep reading—we’ve found some fun “Good” and “Great” alternatives to Brandy Melville that might tick more of your boxes.

A note on affordability

Good On You wants to help you find sustainable options no matter your budget. But we recognise that many sustainable brands appear more expensive up front. That’s because more goes into a price tag than the cost of fabric. Fast fashion prices are often low because workers are not paid living wages and sustainable practices are not followed in production, as is the case with Brandy Melville.

Fast fashion has also distorted our view of clothing prices. We now spend much less and buy far more low-quality garments than we did a few decades ago. When taking into account cost-per-wear, higher-quality items you’ll wear again and again end up costing less in the long run despite the initial investment.

We aim to highlight the range of more affordable sustainable brands, but we also encourage you to seek out the most sustainable options that work for you. Sometimes this means shopping second hand, other times rediscovering and restyling what you already own.

Sustainable alternatives to Brandy Melville

People Tree

Rated: Great

Eco-fashion pioneer and leader People Tree is a seriously responsible brand and one of our favourites. The brand uses lower-impact materials and addresses labour risks by adopting the Fairtrade International - Small Producers Organisations Code of Conduct. Find most products in UK sizes 6-18.

See the rating.

Shop People Tree UK.

Shop People Tree EU.

Shop People Tree @ Wearwell.


Rated: Good
3 images of afends' latest collection


Afends – Womenswear Archive Sale

Make a statement with organic hemp clothing that is as good on you as it is on the planet. Up to 50% off, including dresses, baby tees, pants, shorts, skits and more. (Ends: 31 JAN)

Shop now

Afends – Menswear Archive Sale

Where streetwear meets sustainability. Shop a complete wardrobe made from 100% lower-impact fabrics, from pants to tees and sweats, featuring a slew of prints. Up to 50% off menswear archive sale, including graphic tees, hoodies, jackets and pants. (Ends: 31 JAN)

Shop now
Bio acetate sunglasses designed by Afends.

Afends – Eyewear

Handcrafted in Italy from premium bio-acetate and fit with UV resistant lenses, these sunglasses are leading the way in more sustainable eyewear. Exclusive 20% off eyewear with code GEYEWEAR20. (Ends: 31 JAN)

Checkout code: GEYEWEAR20
Shop now

Afends – Denim

Denim, the foundation of Afends. Whether you like ‘em loose, straight or super baggy, they’ve got your next all-day, everyday jeans. Exclusive 20% off denim with code DENIM20. (Ends: 31 JAN)

Checkout code: DENIM20
Shop now

Born in Byron Bay, Afends is a responsible brand leading the way in hemp fashion. Drawing inspiration from the environment, streetwear, and surf culture, Afends’ mission is to create more sustainable clothing through innovation, action, and positive change. As true hemp advocates, they purchased 100 acres of farmland called Sleepy Hollow to grow their own hemp crops and ignite the hemp revolution. Explore their range made from 100% eco-conscious threads.

See the rating.

Shop Afends.


Rated: Great

Love the & Other Stories vibe, but hate their fast fashion business model? Boyish has all the quality, fit, and authentic washes that you could want without the harmful practices. Find sizes 2XS-XL.

See the rating.

Shop Boyish @ Wearwell.

Shop Boyish @ Reve en Vert.

Shop Boyish.

Honest Basics

Rated: Good

Honest Basics is a GOTS-certified basics brand based in Germany. It's on a mission to make sustainable fashion accessible to everyone, by keeping prices low, making quality basics that everyone has in their wardrobe, and constantly improving the sustainability of its products and supply chain.

The range is available in sizes XS-L.

See the rating.

Shop Honest Basics.

Shop Honest Basics @ Urbankissed.

Seek Collective

Rated: Good

Seek Collective is a US brand of thoughtfully made items with a dedication to transparency, authenticity, craft, and sustainability. Seek is focused on establishing connections between art, product, consumers, process, and makers. Its items are made in India through partnerships with like-minded communities and people. Find most products in XS-L, with an extended sizing range up to 4XL.

See the rating.

Shop Seek Collective.


Rated: Good

Toad&Co is a US brand that creates socially and environmentally committed womenswear and menswear that is equally suited for the rigours of the trail or the tavern.

Most items are available in sizes XS-2XL.

See the rating.

Shop Toad&Co.

Check out our guide on navigating sustainable fashion for teens, by a teen

Editor's note

Feature image via Boyish, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet and animals. Use our Directory to search thousands of rated brands.

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