A person wearing a sustainably made beige top and denim jeans by Boyish while holding a snakeskin pattern bag.
07 Jul
A person wearing a sustainably made beige top and denim jeans by Boyish while holding a snakeskin pattern bag.

7 Sustainable Alternatives to Brandy Melville

We rate Brandy Melville “We Avoid” for its lack of transparency. But if you’re into more affordable, preppy basics, what alternatives are there? Here are seven sustainable brands you’ll love more than Brandy Melville.

Brandy Melville’s practices are sealed shut

Fast fashion chain Brandy Melville launched in Italy in the ‘80s, but its real popularity began when it hit the streets of LA in 2009. It now has over 3 million Instagram followers and an extensive range of affordable and trendy clothing and accessories for teen girls or anyone who likes a 90s throwback. But is the brand ethical or sustainable?

Unfortunately, along with other fast fashion brands we avoid, Brandy Melville isn’t hitting the mark for people, the planet, or animals. Brandy Melville receives our lowest possible score of “We Avoid” because it doesn’t disclose sufficient information about its environmental, labour, and animal welfare policies. You have a right to know how the products you buy affect the issues you care about, and we recommend steering clear of this one.

If you like the youthful preppy vibe of Brandy Melville but would like to support brands doing their bit, then keep reading—we’ve found some fun “Good” and “Great” alternatives to Brandy Melville that might tick more of your boxes.

A note on affordability

Good On You wants to help you find sustainable options no matter your budget. But we recognise that many sustainable brands appear more expensive up front. That’s because more goes into a price tag than the cost of fabric. Fast fashion prices are often low because workers are not paid living wages and sustainable practices are not followed in production, as is the case with Brandy Melville.

Fast fashion has also distorted our view of clothing prices. We now spend much less and buy far more low-quality garments than we did a few decades ago. When taking into account cost-per-wear, higher-quality items you’ll wear again and again end up costing less in the long run despite the initial investment.

We aim to highlight the range of more affordable sustainable brands, but we also encourage you to seek out the most sustainable options that work for you. Sometimes this means shopping second hand, other times rediscovering and restyling what you already own.

Sustainable alternatives to Brandy Melville

People Tree

Rated: Great


A blue Fair Trade long sleeve jumpsuit by People Tree.

People Tree EU – Site-wide

Consciously made clothing in soft organic cotton and sustainable TENCEL™. From dresses to tops, underwear to denim, everything is Fair Trade. Feel-good fashion that looks great, too. Exclusive 15% off with code GOODOONYOU15. (Available in the EU only) (Ends: 15 AUG)

Checkout code: GOODOONYOU15
Shop now

Sustainable fashion pioneer and leader People Tree is a seriously ethical brand and one of our favourites. The brand uses eco-friendly materials and addresses labour risks by adopting the Fairtrade International - Small Producers Organisations Code of Conduct. Find most products in UK sizes 6-18.

See the rating.

Shop People Tree UK.

Shop People Tree EU.

Shop People Tree @ Wearwell.


Rated: Good
3 images of afends' latest collection


Two people outdoors wearing eco hemp clothing in new styles by Afends.

Afends – Site-wide

New styles have just landed. Made from hemp, recycled fibres, and organic cotton. Exclusive 15% off with code TURBO15. (Ends: 19 AUG)

Checkout code: TURBO15
Shop now

Afends is an Australia-based fashion brand leading the way in organic hemp fashion, using renewable energy in its supply chain to reduce its climate impact. You can find the full range in sizes XS-XL.

See the rating.

Shop Afends.


Rated: Great

Love the & Other Stories vibe, but hate their fast fashion business model? Boyish has all the quality, fit, and authentic washes that you could want without the harmful practices. Find sizes 2XS-XL.

See the rating.

Shop Boyish @ Wearwell.

Shop Boyish @ Reve en Vert.

Shop Boyish.

Honest Basics

Rated: Great

Honest Basics is a GOTS-certified basics brand based in Germany. It's on a mission to make sustainable fashion accessible to everyone, by keeping prices low, making quality basics that everyone has in their wardrobe, and constantly improving the sustainability of its products and supply chain. The range is available in sizes XS-L.

See the rating.

Shop Honest Basics.

Shop Honest Basics @ Urbankissed.

Seek Collective

Rated: Good

Seek Collective is a US brand of thoughtfully made items with a dedication to transparency, authenticity, craft, and sustainability. Seek is focused on establishing connections between art, product, consumers, process, and makers. Its items are made in India through partnerships with like-minded communities and people. Find most products in XS-L, with an extended sizing range up to 4XL.

See the rating.

Shop Seek Collective.


Rated: Good

Toad&Co is a US brand that creates socially and environmentally committed womenswear and menswear that is equally suited for the rigours of the trail or the tavern. Most items are available in sizes XS-2XL.

See the rating.

Shop Toad&Co.

Check out our guide on navigating sustainable fashion for teens, by a teen

Editor's note

Feature image via Boyish, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet, and animals. Use our directory to search thousands of rated brands. We may earn a commission on sales made using our offer codes or affiliate links.

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