The Best Newly Rated Brands This Month

Three people jump for joy

Every week our ethical detectives pore over dozens of documents and sources to give fashion brands from all round the world an ethical rating. There are now more than 2,100 brands in the Good On You app, and over the past month we’ve looked at 100 new brands to see how good they are for People, Planet and Animals. Here’s how they scored.

Our Top Picks

A massive 20% of the brands we looked at in August came in at ‘Good’ or ‘Great’.  That’s because so many of them were suggested by Good On You app users. Suggesting brands is a great way to help other ethical fashionistas discover new designers and support the emerging labels that do so much to make fashion sustainable.

So without further ado, here are our five favourite ethical and sustainable brands that are new to the Good On You app.

1Zero Waste Daniel  

Bowie One Of A Kind Top || Ships Internationally

Zero Waste Daniel by New York-based designer/maker Daniel Silverstein is the very definition of trash to treasure.  All garments are made from 100% scrap textiles with a zero waste philosophy that is applied to every aspect of the brand.  Zero Waste Daniel’s clothing is bold and unapologetic, achieving both a distinctive look and world-leading standards on sustainability.

2.Zola Amour  

Loungewear Jumpsuit || Ships Internationally

Zola Amour is a Brighton UK-based womenswear brand. Their clothes are handmade in the UK from sustainable materials –  such as GOTS certified organic cotton – and no animal products and they go the extra mile to avoid harmful dyes.  Zola Amour’s range is wearable, versatile and affordable and ticks all the ethical boxes too.

3. Suco 

suco grey long sleeved top

Everyday Luxe long Sleeve in Grey || Ships Internationally

Suco make tees, but not just any tees – they are sustainabilitees! This basics range is luxurious as it is ethical.  All the products are GOTS-certified and the final stage of production is done locally to reduce carbon footprint. Suco trace their whole supply chain and ensure that the people who make their clothes are also making a living wage.

4. Eksempel 

Eksempel top

Lyocell Bamboo Zip Sweatshirt|| Ships Internationally

Their tag line is “setting a good Eksempel”, and this Danish brand are certainly leading when it comes to transparency. Eksempel makes casual wear with a street edge and chunky knits that will keep you warm as winter draws near. You can shop by fabric type, with a drop-down list that includes recycled wool and even see a price breakdown of their supply chain, demonstrating the value of their clothing.

5. Vetta 


vetta white tunic

The Relaxed Tunic || Ships To USA + Canada Only

Vetta, take an innovative approach to the capsule wardrobe.  Each of their collections are a preselected capsule that you can get in its entirety or select individual pieces.  The US-based label manufactures its clothes in a family-run factory in NYC, with eco-friendly and recycled materials high on the brand’s priorities.

Have we rated your favourite ethical brand? Check the Good On You app!

Most Requested Brands

Sadly not all of our most requested brands lived up to your expectations.  Here are some of the more popular brand searches that came up wanting. If one of your best brands is listed here, it might be time to say sayonara.

Bonobos – GoY-Ratings_2

OFF-WHITE GoY-Ratings_2

DKNY – GoY-Ratings_1

Happy Socks – GoY-Ratings_2

Flamingo’s Life –  GoY-Ratings_3

Cache Cache –  GoY-Ratings_2

Sessùn – GoY-Ratings_1

le Coq Sportif  – GoY-Ratings_1

Is your favourite brand not yet in the app? If your search result comes up blank, use the “Suggest” button to tell us you need a rating. The more votes a brand gets, the quicker it will be rated.

We’re encouraged by the high number of Good and Great brands out there, so keep the suggestions coming. Check back next month to see what’s new and ethical at Good On You!

Discover sustainable brand ratings in the app!



Feature Photo by Zachary Nelson on Unsplash other images via brands mentioned.

Mhairi - Good On You

Author Mhairi - Good On You

Mhairi McClymont is Head of Content at Good on You.

More posts by Mhairi - Good On You

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