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21 Feb

Ten Years Of Turning The Oscars Red Carpet Green

Let’s face it, awards ceremonies are as much about the designer dresses as the golden statues. All eyes are on the red carpet as the year’s most celebrated people parade their best looks, with the hope of getting that perfect shot.

With so much attention focussed on these events, it’s not surprising awards red carpets are increasingly the site of protest too. Whether it be gender equality in the film industry or against racism, actor/activists are using their platform to create change.

Pioneering the latest wave of red carpet activism is actress and environmental advocate Suzy Amis Cameron, who for the past decade has led the Red Carpet Green Dress campaign to showcase sustainable fashion on the showbiz night of nights.  After coming up with the idea during the press tour for husband James Cameron’s film Avatar, Suzy set about inspiring like-minded actors to join her in greening up the red carpet.

Since then green dress wearers (not necessarily coloured green, nor exclusively dresses!) include Emma Roberts (Scream Queens), Sophie Turner (X-Men, Game of Thrones), Naomie Harris (Moonlight), Gina Rodriguez (Annihilation, Jane the Virgin), Priyanka Bose (Lion), Kellan Lutz (Twilight), Lakeith Stanfield (Get Out) , Zoey Deutch (The Set Up) , Camila Alves, Jake McDorman (American Sniper)  and Missi Pyle (Gone Girl) .

“I can’t believe it has been 10 years since RCGD was born,” Suzy says. “It has been an incredible journey and inspiring to see how the campaign has grown every year.

I am so proud of helping people become more aware of what sustainable fashion can look like and its impact on the planet. What we wear and the fashion industry has a tremendous impact on the environment—and people’s choices can move the marketplace and the climate change needle.

Suzy Amis Cameron

Rocking their sustainable gowns at the 2019 Oscars red carpet are Laura Harrier from Oscar Nominated Film BlacKkKlansman & Dumplin’ Actress Danielle Macdonald.


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She has arrived! BlacKkKlansman lead actress, @lauraharrier, has wowed the crowd as she arrived at the 91st Academy Awards wearing a bespoke ethical gown made by @louisvuitton. 💚 Harrier’s gown was created in the Louis Vuitton’s Paris atelier with an ethical and eco-responsible approach established with long-time verified suppliers. The gown is made of TARONI SPA blue crepe silk certified by the Global Organic Textile Standards (GOTS), which is the worldwide leading textile processing standard for organic fibres, including ecological and social criteria. The handmade embroidery by required more than 450 hours of work, and is made of glass beads, @swarovski crystal shards and sequins respecting the STANDARD 100 by OEKO-TEX®, an international quality label for harmless textiles. Laura’s look has been finished off with some stunning jewellery by @bulgariofficial, wow! 💚 To find out more about Laura’s eco look and her time with RCGD visit our ‘RCGD10’ highlight. _______________________________________________________ #RCGD10 #Oscars2019 #LauraHarrier #LouisVuitton #SustainableFashion #Fashion #EcoFashion #BeAccountable #EcoWise #Beauty #Art #RCGD #SuzyAmisCameron #Eco #Sustainable

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What an epic start! The amazingly talented actress, @daniellemacdonald from the Oscar nominated short film Skin has hit the red carpet and she looks phenomenal! 💚 Danielle is wearing a custom red tulle draped sleeve overlay gown made by CFDA fashion designer, @csiriano. The gown is made up of a red cotton crepe vegetable dyed fabric. Siriano used recycled tulle for the sleeves and minimal waste for the skirt and top. The dress is accompanied with jewellery from @anabelachan and was pieced together by stylist, @gaellepaul. 💚 Visit our ‘RCGD10’ highlight for more on Danielle and her ethical statement. _______________________________________________________ #RCGD10 #Oscars2019 #DanielleMacdonald #ChristianSiriano #SustainableFashion #Fashion #EcoFashion #BeAccountable #EcoWise #Beauty #Art #RCGD #SuzyAmisCameron #Eco #Sustainable

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To become a Red Carpet Green Dress, each piece must either be made from sustainable materials, including organic, recycled or repurposed fibres. Other features include using hand-made detailing or incorporating natural dye processing, with a dedicated focus on minimal negative impact on the environment, and environmentally and socially responsible design.

This year Good On You is overseeing the way Red Carpet Green Dress makes their choices, ensuring that the garments are ticking all the right boxes when it comes to sustainability.

Good On You co-founder Sandra Capponi says it’s a great opportunity to take the message of sustainable fashion to an audience of millions.

“Red Carpet Green Dress is a fantastic initiative that really helps show the world how sustainably-made clothes can be beautiful and desirable.”

“There is a significant gap in sustainable design in the luxury fashion segment, which is supposed to be setting an example in the industry – along with the celebrities who wear it. Red Carpet Green Dress is showing important leadership here.

We’re really excited to be involved with Red Carpet Green Dress in their tenth year. Suzy has done so much to shine a light on critical important issues in fashion and build momentum behind the movement for positive change. It’s a powerful campaign that we can all get behind.

Sandra Capponi – Good On You co-founder

Proceeds from Red Carpet Green Dress go to the school Suzy Amis Cameron founded, the Muse School, which encourages students to live consciously.

Editor's note

Feature image via Unsplash. Pictures of Laura Harrier and Danielle Macdonald courtesy of Red Carpet Green Dress.

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