Ahh, sports bras—a revolutionary essential for active women and non-binary folks the world over. The first iterations of the sports bra were invented in the late 1970’s, and were dubbed “jockstraps for breasts”. Unfortunate naming aside, they were sorely needed, with countless people complaining of runaway straps, chafing, and soreness while wearing regular bras during exercise.
Care for ourselves should go hand-in-hand with care for the world around us, which is why conscious consumers should avoid those trendy activewear companies you see splashed across your screens like Lululemon, Lorna Jane, and Gymshark, who are all ‘Not Good Enough’ for people, the planet, and animals. These and similar brands will often participate in a touch of wokewashing in their advertising. Occasionally using inclusive models or saying they care about their community is all well and good, but if they’re not backing up their claims with transparency or solid action on living wages or sustainable fabrics, for example, then they simply don’t deserve your support!
Thankfully, more sustainable sports bras are cropping up every day. Whether you need light support for yoga or gardening, or something a little sturdier for high-impact sports, we’ve got you (partially) covered. From Boob’s maternity sports bra, to extended sizing sports bras from Elle Evans and Girlfriend Collective, to organic plant-dyed yoga bras from Purusha People, we hope you find an option that meets your needs!