In times of crisis, when the unknown permeates society, we all learn to cope and exist in different ways. During the thick of the pandemic, fashion and culture shifted, grounding us in new and unexpected ways. From learning how to bake bread to curling up with stacks of classic books or even just watching Dickinson, it seems as though cottagecore and its rural, “earthing” aesthetic provided a necessary escape from the chaos and unfamiliarity all around us. It drew together all of the best parts of going off and living in a cabin in the woods—one where the fruit is always fresh, the air is always clean, and the pandemic ceases to exist.
Aside from its refreshing romanticism, cottagecore also took hold during a moment of pause when we questioned our relationship to geopolitics, capitalism, and the environment, critiquing the wasteful, trend-oriented consumer culture we all grew desensitised to before the pandemic. While some may argue that this moment has come and gone, others, including the Good On You team, feel that this is just the first step in “slowing down,” bringing us back to our roots as a human species and essentialising our needs. The DIY elements of cottagecore are also a plus, with people engaging with aspects of a sustainable lifestyle, including gardening, mending, and home cooking.
In line with this ethos, we’ve compiled a list of 20 ‘Good’ and ‘Great’ brands that will help you dress effortlessly in sustainable cottagecore style. Below you can find minimal and organic cottagecore styles by Altar (US), timeless modern heirlooms including peplum tops and puffy-sleeved dresses by Kalaurie (AU), and if you’re looking for something second hand, One Vintage (UK) has you covered with everything from prairie sets to ethereal crepe blouses. With that, find your favourite nook and enjoy!