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An upcycled orange kimono top by amaud.
24 Jan
An upcycled orange kimono top by amaud.

6 Newly Rated Brands We’re Loving to Kick off the New Year

Discover the best newly rated brands for January

Brand ratings are the backbone of our mission at Good On You: to make shopping your values simpler. Since 2015, we have been uncovering brands doing harm and highlighting those doing good for people, the planet, and animals. You can download our app or check out the directory to discover the best brands for you. If you’re all about discovering new “Good” and “Great” brands from around the world to support, this roundup is for you.

This month, we’ve got six newly rated brands for you coming out on top with “Good” and “Great” ratings. There’s upcycled kimonos, cosy organic knitwear, award-winning circular fashion, Scandinavian handbags, to name a few. Let’s take a look.


Rated: Great
An upcycled orange kimono top by amaud.

amaud is a luxury Japanese brand bringing life back into vintage kimonos by reworking them into modern styles, in the hopes of preserving these beautiful fabrics by seeing them in a new light. The brand rates "Great" overall; it uses lower-impact materials, and all the pieces are made in-house by the brand's owner.

Sizes vary.

See the rating.

Shop amaud.


Rated: Good
Three people wearing lower-impact loungewear by POPLINEN.

POPLINEN is an LA brand that specialises in more sustainably made basics using plant-based materials.

Find items in sizes XS-L.

See the rating.



Rated: Good
Someone sleeping in cream organic cotton bedding by PRISTINE.

Japanese brand PRISTINE creates a wide range of clothing and home goods with a focus on organic cotton knitwear.

Find the clothing range in one size option.

See the rating.


Phoebe English

Rated: Good
A group of people wearing made-to-order circular fashion by Phoebe English.

Phoebe English is an award-winning circular fashion studio from the UK creating unique made-to-order styles.

Find the range in sizes 2XS-4XL.

See the rating.

Shop Phoebe English.


Rated: Good
Someone holding a black ASK SCANDINAVIA handbag.

ASK SCANDINAVIA is a bag company from Finland making functional accessories for those who value thoughtful design, good quality, and a lower-impact lifestyle.

See the rating.



Rated: Good
Someone reclining in yellow clothing made by SEP.

Swiss brand SEP’s hand-embroidered accessories blend hallmarks of premium Middle Eastern craftsmanship with modern Italian style.

Find the apparel range in sizes S-L.

See the rating.

Shop SEP.

Editor's note

Feature image via amaud, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet, and animals. Use our directory to search thousands of rated brands.

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