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‘Hygge’ is the Danish way of living. To embrace hygge (pronounced ‘hue-gah’) is to create an atmosphere of warmth, wellbeing, and cosiness, to feel at peace and able to enjoy simple pleasures and be in the moment. Think candles, soft blankets, and earthy tones. Heavenly, right?
With this as their philosophy, it’s no wonder that the Danes are ranked as some of the happiest people in the world. They are also ranked as some of the most fashionable people in the world! Channelling hygge into their way of dressing, the coveted Danish style is relaxed, minimalistic, and uncomplicated.
Given recent events, the timing couldn’t be better for us to embrace the Danish attitude of hygge, both in our way of living, and way of dressing. Here, we share how to dress like a Dane, sustainably.
Quality over quantity
The Danish are champions of the capsule wardrobe—having a small number of quality items that go well together, as opposed to a bulging, mismatched collection of clothing.
If you’re looking for quality basics, look no further than Copenhagen-based brand, Woron. They produce vegan underwear and fashion basics that are fully Oeko-Tex Standard 100 certified, such as this high neck top—a wardrobe essential.