05 Jun

Hygge or The Art of Coziness: How to Dress like a Dane

‘Hygge’ is the Danish way of living. To embrace hygge (pronounced ‘hue-gah’) is to create an atmosphere of warmth, wellbeing, and cosiness, to feel at peace and able to enjoy simple pleasures and be in the moment. Think candles, soft blankets, and earthy tones. Heavenly, right?

With this as their philosophy, it’s no wonder that the Danes are ranked as some of the happiest people in the world. They are also ranked as some of the most fashionable people in the world! Channelling hygge into their way of dressing, the coveted Danish style is relaxed, minimalistic, and uncomplicated.

Given recent events, the timing couldn’t be better for us to embrace the Danish attitude of hygge, both in our way of living, and way of dressing. Here, we share how to dress like a Dane, sustainably.

Quality over quantity

The Danish are champions of the capsule wardrobe—having a small number of quality items that go well together, as opposed to a bulging, mismatched collection of clothing.

If you’re looking for quality basics, look no further than Copenhagen-based brand, Woron. They produce vegan underwear and fashion basics that are fully Oeko-Tex Standard 100 certified, such as this high neck top—a wardrobe essential.

The Classic T-shirt Co is another favourite of ours for their GOTS certified tees.

The Classic T-Shirt Company

Rated: Great
man wearing short sleeve black organic GOTS cotton tshirt from The Classic T-Shirt Company


The Classic T-Shirt Co – Women’s Sweatsuits

By shopping these luxury french terry sweatshirts and pants, you're investing in minimalistic, sustainable staples that will last you for years to come. Exclusive 15% off women's sweatshirts and joggers with code GOOD15. (Ends: 11 DEC)

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The Classic T-Shirt Co – Women’s T-shirts

Enjoy simple pleasures, like these silky soft organic cotton long, short, and 3/4 sleeve t-shirts that are perfect for layering all year round. Exclusive 15% off women's short, 3/4 and long sleeve t-shirts with code GOOD15. (Ends: 11 DEC)

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The Classic T-Shirt Co – Men’s Sweatsuits

Discover these sustainable sweatsuits, ethically made in the USA and crafted from certified organic cotton. Designed for comfort and built to last. Exclusive 15% off men's sweatshirts and joggers with code GOOD15. (Ends: 11 DEC)

Checkout code: GOOD15
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The Classic T-Shirt Co – Men’s T-shirts

Slip into the best Classic T-Shirts, made in California and ethically crafted from high quality, 100% organic cotton. Exclusive 15% off men's short and long sleeve t-shirts with code GOOD15. (Ends: 11 DEC)

Checkout code: GOOD15
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Monochromatic, earthy tones

Channelling their relaxed attitude into fashion, and inspired by the colours of the natural environment, a Danish wardrobe features mostly monochromatic, earthy tones and a LOT of black. This creates a functional, well-coordinated wardrobe that is easy to work with. Use black as a base to create the sleek, minimalistic style the Danish are known for.

Filippa K champions this style philosophy perfectly with their beautifully simple, monochromatic pieces. Check out their core collection for long-lasting wardrobe staples that you can return to day after day, made from organic cotton and linen and recycled off-cuts.

Relaxed silhouettes and cosy textures

The hygge philosophy is centred around creating a cosy, peaceful environment—so uncomfortable and unpractical clothing is not welcome! Instead, Danish style features relaxed silhouettes and beautiful textures to create a minimalistic, yet comfortable, vibe. Think wide-legged trousers, relaxed dresses, and oversized knitwear.

Know The Origin is our go-to for relaxed staples, such as their Lodi Dress, and you can’t go past Kowtow for their androgynous silhouettes and oversized knitwear.

Practical, quality footwear

Cycling is one of the most popular forms of transport for Danes, so practical footwear is essential. In winter, this means (vegan) leather boots that will keep feet toasty and warm, such as the unisex Harley Black Lace Up from nae, or the Weekend Boot from Alice + Whittles.

In summer, opt for a simple, flat-heeled sandal or white sneaker—perfect for a hygge afternoon spent with friends at the park. Our sustainable picks? Any VEJA sneakers or the espadrilles from Will’s Vegan Store.

And finally—a crisp, white shirt

Perhaps one of the most fundamental items of a Danish wardrobe, a classic white shirt is comfortable, minimalist, and easy to wear dressed up or down. We love the UNELMAA Shirt from Armedangels and CARPASUS for their wide range of unisex shirts in the perfect cut.

Editor's note

Feature image via Unsplash, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet and animals. We love to recommend some of the best sustainable brands, rated ‘Good’ or ‘Great’. We also encourage shopping pre-owned as another great way to reduce the impact of our fashion choices. Use our Directory to search more than 3,000 brands. We may earn a commission on sales with top-rated partners made using our offer codes or affiliate links.

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