06 Apr

How Ethical Is vuori?

US-based activewear brand vuori is said to “bring you the best for an active lifestyle”, but is it bringing its best for people, the planet, and animals? How ethical is vuori?

vuori is functional but far from perfect

vuori calls itself “a new perspective on performance apparel”, inspired by the active Coastal California lifestyle. It creates functionally built, durable performance wear and talks proudly of its ethical manufacturing and sustainability.

We decided to investigate further and see if its claims match its credentials across the three key areas of environmental impact, labour conditions, and animal welfare. How sustainable and ethical is vuori? Let’s jump in.

Environmental impact

Despite its insistence we are “happier on a healthy planet” and its carbon-neutral status, vuori still has work to do in this area. It uses a medium proportion of eco-friendly materials, including recycled materials, and says it is “committed to 80% sustainable materials by 2022”. However, there is no evidence that it has taken meaningful action to reduce textile waste when manufacturing its products, nor is it taking specific steps to reduce energy use and greenhouse gas emissions.

That said, its use of eco-friendly materials reduces its climate impact and limits the amount of chemicals, water, and wastewater used in production. For these reasons, we have awarded vuori “It’s a Start” for the planet and would like to see it more clearly define its goals and hit them as projected.

Labour conditions

With a website section dedicated to “Ethical Manufacturing”, you’d be forgiven for thinking vuori would score well here. Unfortunately, while it has a Code of Conduct covering all of the ILO Four Fundamental Freedoms principles, the good news ends there.

There is no evidence vuori investigates and reports on safety incidents, nor does it disclose where its final production stage occurs. And, most concerning, there is no evidence it ensures payment of a living wage in its supply chain. Providing minimum wages is one thing, but regularly audited fair working conditions and living wages are crucial for a genuinely ethical production process. vuori is “Not Good Enough” for people.

Animal welfare

Animal welfare is where vuori stands out, getting a “Good” rating because it doesn’t use any animal products—though it doesn’t state it is vegan, which would push it over the edge to a “Great” rating.

Overall rating: It’s a Start

So, how sustainable and ethical is vuori? Overall, we have awarded vuori “It’s a Start” to both recognise its efforts for the planet and animals and reflect how much work it still has to do for the people in its supply chain.

See the rating.

Note that Good On You ratings consider hundreds of issues, and it is not possible to list every relevant issue in a summary of the brand’s performance. For more information, see our How We Rate page and our FAQs.

Love vuori’s athletic aesthetic, but they aren’t quite doing it for you in the ethics department? Thankfully, there are loads of eco-conscious active and athleisure brands to meet your needs.

Good swaps

“Good” and “Great” alternatives to vuori

tentree

Rated: Good

Canadian brand tentree believes big change starts small. Small as in bringing your reusable bag to the grocery store, making fewer, more thoughtful purchases, and choosing to purchase sustainably when you do. The brand plants ten trees for every item purchased to help regenerate ecosystems and provide planting jobs in communities around the world, and has already planted over 65 million trees.

All tentree’s products are created with an Earth-First approach, meaning they're made in fair, safe working conditions, and constructed using only sustainably sourced and recycled materials. tentree’s super comfy fabrics and easy wardrobe staples are typically available from XS to XL.

See the rating.

Shop tentree.

Girlfriend Collective

Rated: Good
Two women wearing sports leggings and crop tops in burgundy and green

Girlfriend Collective creates minimal, luxury clothes made with certified fair labour, certified by the Social Accountability Standard International SA8000. The brand uses eco-friendly materials like recycled polyester as well as low-impact non-toxic dyes and is fully Oeko-Tex Standard 100 certified. Inclusively sized Girlfriend Collective offers products from 2XS-6XL.

See the rating.

Shop Girlfriend Collective @ LVR Sustainable.

Shop Girlfriend Collective.

Threads 4 Thought

Rated: Good

Threads 4 Thought uses a range of sustainable materials including Lenzing Modal harvested from the limbs of beech trees. This process means that the trees are never cut down and 95% of the production materials to make the yarn are recovered and reused. The brand's manufacturers are a combination of Fair Trade USA certified and Worldwide Responsible Accredited Production certified. Find the range in sizes XS-XL, with an extended sizing range up to 3XL.

See the rating.

Shop Threads 4 Thought.

MATE the Label

Rated: Great

MATE the Label creates clean essentials made with GOTS certified organic fabrics and low-impact dyes. Its goal is to offer women everywhere a clean product that is just as beautiful as it is sustainable. It is proudly female-founded and is predominately operated by women. This US brand also manufactures locally to reduce its carbon footprint. Find the range in inclusive sizes XS-3XL.

See the rating.

Shop MATE the Label.

Franc

Rated: Good

Franc is a Canadian brand that makes basics so you can enjoy a complete wardrobe built on timeless essentials. The brand ranks 'Good' on all fronts: it uses eco-friendly materials, pays a living wage and uses no animal products. Find most products in sizes XS to 3XL.

See the rating.

Shop Franc.

Tripulse

Rated: Great

Tripulse is a Swedish activewear brand on a mission to create high-performing activewear that protects our planet and its people. The brand believes that fitness, both physical and mental, is the foundation for a good and healthy life and gives people the courage to live the life they dreamed of, to become their best selves, to make bold moves, and to change the world for the better. Find most items in sizes XS to 3XL.

See the rating.

Shop Tripulse.

dk active

Rated: Good

dk active is an Australian high-performance brand supporting everybody seeking an authentic edge in life. It uses renewable energy in its supply chain to reduce its climate impact, and reuses all of its offcuts to minimise textile waste. It is also a PETA approved 100% vegan brand! Find the products in sizes XS-2XL.

See the rating.

Shop dk active.

Organic Basics

Rated: Great
people wearing organic basics basics

Organic Basics offers high-quality sustainable fashion basics for men and women in organic materials. It also recently launched its first sustainable denim collection! The Denmark-based brand puts sustainable thinking at the centre of everything—it only chooses fabrics that care for our environment, and only ever partners with factories that care about their impact. Organic Basics clothes are available in sizes XS-XL.

See the rating.

Shop Organic Basics @ Rêve en Vert.

Shop Organic Basics.

We love these sustainable brands listed above, but they may not meet your specific needs right now. Maybe they’re out of your price range or don’t stock your size. If you really need something and a product from vuori is the best option, you shouldn’t feel guilty about buying it. “It’s a Start” means just that—the brand is making a start. And if your options are vuori or a fast fashion brand we avoid that is making little to no effort for people, the planet, and animals, vuori is a clear winner. Progress over perfection.

You can also reach out to brands that need a little nudge in the right direction. If enough customers demand change, brands that truly care about their impact will have no choice but to respond in kind. Check out the “Your Voice” function on the app or slide into their DMs on social media to let them know what you think.

Editor's note

Feature image via vuori, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet, and animals. Use our directory to search thousands of rated brands. We may earn a commission on sales with top-rated partners made using our offer codes or affiliate links.

Ethical brand ratings. There’s an app for that.

Wear the change you want to see. Download our app to discover ethical brands and see how your favourites measure up.