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Dolls Kill is a US-based boutique known for its bold, festive vibe. Sadly, Dolls Kill does not disclose enough information about how it impacts people, the planet, and animals. This article is based on the Dolls Kill rating published in March 2022.
Dolls Kill is killing its image with murky practices
Founded in 2011, Dolls Kill is a San Francisco-based online boutique with “a rebellious spirit and attitude, mixed with a bit of punk rock, goth, glam, and festival fashion”.
Sadly, Dolls Kill’s “rebellious spirit” has led the brand to be criticised on social media for its position on the Black Lives Matter movement, questionable t-shirt lines, and allegedly stealing ideas from smaller designers.
But how is Dolls Kills doing when it comes to sustainability? How does this free-spirited brand impact people, the planet, and animals? In short: how ethical is Dolls Kill? Let’s take a look.
A dire lack of transparency
In our “How Ethical Is” series, we usually have a closer look at a brand’s rating and break it down so that you know more about how the brand is performing across the three key areas of environmental impact, labour conditions, and animal welfare.
Unfortunately, in Dolls Kill’s case, there isn’t much to say. Our team scoured the brand’s website, but Dolls Kill provides insufficient relevant information about how it reduces its impact on people, the planet, and animals. This means that, at the time of writing, there isn’t enough information for us to dig deeper into the brand’s practices.
As a result, the brand is rated “We Avoid”, our lowest possible score. As a shopper, you have the right to know how Dolls Kill’s production practices impact the world and its inhabitants.
Dolls Kills should start disclosing more information about how, where, and by whom its items are produced, as well as the materials used. Transparency is crucial to ethical and sustainable fashion and is the first step towards reducing a business’ impact.
Note that Good On You ratings consider hundreds of issues, and it is not possible to list every relevant issue in a summary of the brand’s performance. For more information, see our How We Rate page and our FAQs.
If you want to rebel against the fast fashion industry and wave goodbye to unethical and unsustainable brands, we’ve got you covered. Below, you’ll find five amazing brands that are just as cool as Dolls Kill, but way kinder to people, the planet, and animals.
“Good and “Great” alternatives to Dolls Kill