How to Get Involved in Fashion Revolution Week 2021 - Good On You
12 Apr

How to Get Involved in Fashion Revolution Week 2021

It’s that time of year again, Fashion Revolution Week 2021 is upon us! This year more than ever, the fashion industry is under increasing scrutiny. The COVID-19 crisis has impacted millions of us throughout the world, including garment workers. As major brands have cancelled or slowed down their orders, many workers are at risk of losing employment, leaving them with very little money, help, or support to face and live through this crisis.

Fashion Revolution Week came about after the collapse of the Rana Plaza garment factory in Bangladesh on 24 April 2013, which killed 1,138 people and injured another 2,500. Over the years since the tragedy, Fashion Revolution has become a global movement, pushing the fashion industry to clean up its act.

This year, Fashion Revolution Week will focus on three key areas: Rights, Relationships, and Revolution. Human rights and the rights of nature are interconnected and interdependent; we are part of the wider living world and our right to a healthy environment depends on the health of our planet.

At Fashion Revolution, we believe we need a radical shift in our relationships—our relationships with each other, with our clothes, within fashion supply chains, and with the natural world. We need this revolution for our own prosperity and wellbeing, and for the health of our earth and our oceans. And it’s already starting to happen. COVID-19 has prompted growing numbers of people to reassess what’s meaningful in their lives. We have begun to reimagine the values at the essence of a new fashion system and explore new relationships with our clothing.

Fashion Revolution

This year again, ethical fashionistas all over the world will be asking their favourite brands #WhoMadeMyClothes? on social media. Fashion Revolution also launched another hashtag #WhatsInMyClothes? shedding light on the substances hidden in our clothes.

There will also be lots of digital and physical Fashion Revolution Week events, conferences, exhibitions, workshops, and even online public demonstrations, all spreading the word about building a more ethical and sustainable fashion industry.

Want to participate and make your voice heard? The Good On You team is here to help you out! Wherever you are, whether it’s from your bed, living room, or kitchen, here’s how you can join the Fashion Revolution online this year.

Post a selfie on your favourite social media platforms, tagging the brand you’re wearing and asking them #WhoMadeMyClothes? and #WhatsInMyClothes?

person holding up sign asking who made my clothes? as part of fashion revolution week initiative

This is one of the easiest ways you can get involved in Fashion Revolution Week this year—and every year. If the brand doesn’t respond, keep asking! And don’t forget to tag Fashion Revolution @fash_rev so they can stay up to date with if, and how brands respond.

Write an email to your favourite brand asking them #WhoMadeMyClothes?

Fashion Revolution has made this super easy to do for you by providing an amazing template, as well as a list of brands’ email addresses you can contact.

On the Good On You App, you can also send a message directly to a brand, urging them to do better or asking a question—you can also give a positive feedback to brands you feel are doing great! To send your message, simply go to the ‘Your Voice’ section at the end of the brand page.

Inspire others

In 2020, people went into lockdowns around the world and used the windows of their homes to share messages of inspiration and support for their neighbourhoods along with messages of politics and protest. This year, Fashion Revolution wants to see people everywhere using their windows—and their creativity—to ignite a Fashion Revolution, and spread the word. You can download Fashion Revolution’s cute and impactful printable posters, or make your own.

Attend Fashion Revolution Week events and workshops

Fashion Revolution has planned an epic line up of online events that will be streaming from all around the world. Here are some of our favourites!

Do you have clothes in great condition, but you don’t wear them anymore? Are you looking to replace them with new pieces that fit your needs right now? Then this clothing swap is the perfect sustainable solution for you!

Fashion Question Time is a powerful platform to debate the future of the fashion industry during Fashion Revolution Week. This year’s theme, ‘Rights, Relationships, and Revolution’ is incredibly pressing in our current global socio-political context. Human rights and the rights of nature are interconnected and interdependent.

A discussion about circular fashion and how we can achieve a more successful circular fashion model in Africa. This event is organised by Fashion Revolution Uganda and IGC Fashion in Partnership with MoTIV Uganda, Fashion Africa Now, and Goethe-Zentrum.

To celebrate Fashion Revolution Week, join a panel of sustainable fashion experts from across the industry for a conversation on how to build your career in sustainable fashion. The discussion will be hosted by sustainable fashion journalist Megan Doyle, who will be joined by three industry experts whose diverse careers in sustainable fashion provide insight into breaking into the sector.

This Fashion Revolution week, join a workshop/chat about all things slow fashion and how to sew your sustainable wardrobe. You’ll get exclusive access to 3 videos: 1. How to get into sewing and top tips for beginners by Rianne (by ReeBee from Clothing), 2. Reinventing what you already have by Tabby (from Re_considered), 3. How to make patterns from the clothes you already have by Emma and Ben (from Haus of Dahlia).

Culture, Nature, and Textiles are fundamentally interconnected and interdependent. How does the appropriative behaviour of the fashion industry affect the well-being of these communities and the well-being of our natural environment?

Navigating the many different kinds of sustainable materials can be challenging. For their year-long exhibition, curated and developed in-house for the first time, the Fashion for Good Museum dives into all things biomaterials.

Find more Fashion Revolution Week events.

Support ethical fashion brands

Here’s a selection of some of our favourite ethical brands who are working every day to uphold the values of a sustainable fashion industry that prioritises the interconnected welfare of people, the planet, and animals:

Outland Denim

Rated: Great

Outland Denim makes premium denim jeans and clothes, and offers ethical employment opportunities for women rescued from human trafficking in Cambodia. This Australian brand was founded as an avenue for the training and employment of women who have experienced sex trafficking. Find most of the brand’s range in US sizes 22-34. This Fashion Revolution week, Outland Denim will be sharing a series of videos from its production team in Cambodia, along with some of its stories by way of text-based social media tiles, as well as a series of stills from its production and finishing facility.

Learn more about Outland Denim.

See the rating.


Rated: Good
close up of woman wearing white eco-friendly blouse from nu-in brand


plus size woman wearing light brown eco-friendly cardigan by nu-in

nu-in – Plus Size

Ethical brand nu-in proves that affordable fashion, inclusive sizing, and sustainability can coexist. 15% off first order of plus size clothing with code GOODONYOU15. (Ends: 25 MAY)

Checkout code: GOODONYOU15
Shop now
woman and man wearing beige crewneck sweater made ethically by nu-in

nu-in – Unisex Clothing

The gender binary is so last century. Discover nu-in's range of sustainable, gender-inclusive, unisex clothing for everybody. 15% off first order of unisex clothing with code GOODONYOU15. (Ends: 25 MAY)

Checkout code: GOODONYOU15
Shop now
black woman wearing beige sustainable activewear by nu-in

nu-in – Activewear

Sustainable activewear made from eco-friendly materials and reused offcuts to minimise textile waste. 15% off first order of activewear with code GOODONYOU15. (Ends: 25 MAY)

Checkout code: GOODONYOU15
Shop now
older woman wearing black flared pants by ethical brand nu-in

nu-in – Wide Leg Pants

Have you ever seen comfier looking bottoms?! nu-in's flattering wide leg pants suit anybody. 15% off first order of wide leg pants with code GOODONYOU15.   (Ends: 26 MAY)

Checkout code: GOODONYOU15
Shop now
woman wearing light blue fitted knitted dress with puff sleeves by nu-in

nu-in – Dresses

Trendy, flattering, and sustainable dresses that are both fashion forward and affordable. 15% off first order of dresses with code GOODONYOU15. (Ends: 26 MAY)

Checkout code: GOODONYOU15
Shop now

nu-in is a European brand that features activewear, loungewear, and underwear collections, as well as trend-led men’s and women’s ranges. It prioritises the planet by using a high proportion of eco-friendly materials, and reuses offcuts to minimise textile waste. The brand is inclusively sized, and features an extended sizing range up to 6XL!

Learn more about nu-in.

See the rating.


Rated: Great

Mila.Vert offers timeless, minimal, and chic clothing, adding sophisticated details that give the garments a modern feel. The Slovenia-based brand wants to make desirable clothing, avoiding the ethical and environmental issues that the fashion industry represents. Find the garments in sizes XS-XL, or make a custom fit order free of charge!

Learn more about Mila.Vert.

See the rating.

MUD Jeans

Rated: Great

Dutch denim brand MUD Jeans is all about sustainability. Not only does it offer a repair service, but it also provides a rental service where you can lease a pair of jeans for up to a year! MUD Jeans uses a combination of GOTS certified organic cotton and post-consumer recycled cotton. The brand has full transparency of its entire supply chain. The brand consciously selected only three main supply chain partners: Recover, Tejidos Royo, and YousstexInternational.MUD Jeans chose to work with these suppliers because of their shared values in people and the planet. With a short supply chain and regular factory visits MUD Jeans is able to foster strong relationships and have greater control and overview on the making of their jeans.

See the rating.

Shop MUD Jeans.


Rated: Good
woman wearing tentree clothes

tentree is a Canadian sustainable lifestyle brand that plants 10 trees for every item purchased. The certified B-Corp brand has already helped to remove tonnes of CO2 from the atmosphere and reforested over 5,000 hectares of land (that’s equal to 12,000 football fields). But its commitment to sustainability extends way beyond trees. Using recycled, organic, and circular fabrics, tentree cuts down on huge amounts of waste and water usage with every piece. We love it for its super comfy fabrics and easy wardrobe staples that are available from XS to XL.

Learn more about tentree.

See the rating.

Whimsy + Row

Rated: Good


women wearing sustainable loungewear by Whimsy + Row

Whimsy + Row – Loungewear

Roll out of bed, slip on sustainable loungewear, and get ready to take on the world—or the couch! Buy 3 or more styles and get 20% off loungewear with code BUNDLE20. (Ends: 28 MAY)

Checkout code: BUNDLE20
Shop now

Whimsy + Row is an eco-conscious lifestyle brand born out of a love for quality goods and sustainable practices. Since 2014, its mission has been to provide ease and elegance for the modern, sustainable woman. By limiting each garment to short runs, Whimsy + Row utilises deadstock fabric, reduces packaging waste, and takes care of precious water resources. Find most products in XS-XL.

Learn more about Whimsy + Row.

See the rating.


Rated: Good

Every piece of ARTICLE22 jewellery is locally handcrafted in Laos using recycled materials from Vietnam War bombs, plane parts, military hardware, and other aluminium scraps. The brand embodies the innovation that the fashion industry needs more of—using recycled materials to produce beautiful globally-marketable products, while equipping locals artisans with new skill sets and providing them with a sustainable source of income. ARTICLE22 gives back to clear more unexploded bombs in Laos, supports traditional artisans, and donates a proportion of profit to community development for workers. The range is available in sizes S-XL.

Learn more about ARTICLE22.

See the rating.

TAMGA Designs

Rated: Great


woman basking in teal floral pattern sustainable top by TAMGA Designs brand

TAMGA Designs – Tops

Easy-going tops with playful design details, ethically made in Indonesia. 10% off tops with code GoodOnYou. (Ends: 17 MAY)

Checkout code: GoodOnYou
Shop now
woman standing by water in pink floral top and skirt ethically made by TAMGA Designs

TAMGA Designs – Bottoms

Floral skirts and pants made with 100% eco fibres and dyes. 10% off bottoms with code GoodOnYou. (Ends: 17 MAY)

Checkout code: GoodOnYou
Shop now
woman reclining in mint sustainable loungewear by TAMGA Designs

TAMGA Designs – Loungewear

Soft and sustainable loungewear, designed for maximum comfort at home or out and about. 10% off loungewear with code GoodOnYou. (Ends: 17 MAY)

Checkout code: GoodOnYou
Shop now
woman wearing floral blue dress by TAMGA Designs

TAMGA Designs – Dresses

Make a statement with flowy, floral dresses made from botanic fibres. 10% off dresses with code GoodOnYou. (Ends: 17 MAY)

Checkout code: GoodOnYou
Shop now

TAMGA Designs is out to prove how colourful and exciting sustainable fashion can be, serving up gorgeous, flowy designs that will glide you into warmer weather with poise and grace. TAMGA offers a range of tops, skirts, dresses, and accessories made from 100% Micro TENCEL® and LENZING™ ECOVERO™. You can find the full range of this Canadian brand in sizes XS-2XL. If you’re interested in learning more about what TAMGA Designs is doing to support its makers and how it’s doing given the COVID-19 restrictions, then head over to the website!

Learn more about TAMGA Designs.

See the rating.

The Classic T-Shirt Company

Rated: Great

The Classic T-Shirt Company is a US brand that creates premium tees and ethical t-shirts with luxury and integrity. All of its products are GOTS certified organic cotton and it does not use any animal products. The Classic T-Shirt Company’s range is available in US sizes XS-3XL.

Learn more about The Classic T-Shirt Company.

See the rating.


Rated: Good
yellow sustainable skate shoes by Cariuma brand

CARIUMA is a sustainable Brazilian sneaker brand that wants you to feel crazy comfortable while providing effortless style in organic canvas, leather, and suede styles. Find CARIUMA’s shoes in US sizes 5-13.

Learn more about CARIUMA.

See the rating.

Vestiaire Collective

woman of colour sorting out pre loved luxury fashion on a rack at Vestiaire Collective

This week, Vestiaire Collective is calling on Fashion Activists to sell what they don’t wear! From 17th-25th April, it’s partnering with The OR Foundation and it’ll make a donation for every listing. On top of this, you’ll be entered into a draw to win a 1 000€/$1 000/£1 000/HKD10 000/AUD1 600/SGD1 600 voucher. The more you list, the more chances to win! Let’s change fashion. Every second counts!

Sell what you don’t wear.


For more ideas about what you can do this Fashion Revolution, check out Fashion Revolution’s guide to digital activism.

Editor's note

Feature image via Fashion Revolution, all other images via Made Global, Unsplash, Fashion Revolution, and brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet and animals. Use our Directory to search more than 3,000 brands. We may earn a commission on sales made using our offer codes or affiliate links.


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