asket founders looking at tshirts

Asket: The Menswear Label On A Mission To Slow Down Fashion

By | Big Brands, Fashion | No Comments

Every now and then we come across a label that wants have a lasting impact on the way we wear clothes. Swedish menswear brand Asket is one of those. Not content with making beautiful, sharp basics, Asket wants to create a ‘permanent’ wardrobe for its customers – no trends, no seasons and no need to change out items every year.  We spoke to co-founder August Bard Bringéus about the philosophy behind the brand all the men in your life should hear about. Read More

women wearing primark sportswear

How Ethical Is Primark?

By | Big Brands, Fashion | No Comments

Irish fast fashion chain Primark are known and loved around the world for their range of on-trend clothing, footwear, accessories and homewares for men, women and children at astonishingly low prices.

But do their super cheap price tags belie larger costs to the environment, workers and animals? We deployed our ethical investigators to answer the question – how ethical is Primark?

Read More

Women taking a selfie

5 Ethical Insta Influencers You Should Know About

By | Fashion | 6 Comments

The rise of the slow fashion movement, coupled with a growing public awareness of environmental issues has seen an increase in ethical bloggers and influencers on Instagram. These influencers are not just looking to make money through promoting brands, they care about the planet, they are passionate about ethical living and sustainability, and they are playing a key role in the promotion and growth of the slow fashion and slow living movements.

So whether you’re looking for inspiration to take on plastic-free July, or simply want to incorporate some more stylish and sustainable items into your wardrobe, here is our pick of five ethical insta influencers we think you should know about:
Read More

How To Buy Less, Choose Well and Make it Last

By | Tips | No Comments

Buy Less, Choose Well and Make It Last  – these wise words were spoken by iconic British designer Vivienne Westwood. In a live interview, Westwood spoke about capitalism and the need to change our spending behaviour and address the ethical and environmental issues of the fashion industry. She highlighted that clothes should cost more than they do, and that her shop in Paris would feature the words ‘buy less, choose well, make it last’ splashed across the display window.  Sounds like a pretty good philosophy to live by – so how do you do it?  Read More

PVC Feature

How Sustainable Is PVC?

By | Lifestyle, Material Guides | 2 Comments

PVC. It’s that hard plastic piping you can see under your kitchen sink right? What’s it got to do with sustainable fashion? Well, the first thing to know about PVC, or polyvinyl chloride, is that it’s used in many places.  It can be manufactured as a hard material or a flexible fabric sometimes known as Vinyon. But given that it’s is another form of plastic, how sustainable is PVC for your wardrobe?  

Read More