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An upcycled umbrella clear tote bag made by PLASTICITY.
27 Oct
An upcycled umbrella clear tote bag made by PLASTICITY.

The 9 Best and Worst Newly Rated Brands of October

Our editors curate highly rated brands that are first assessed by our rigorous ratings system. Buying through our links may earn us a commission—supporting the work we do. Learn more.


This month, the ratings team has uncovered some top rated new brands worth checking out, as well as a selection of brands coming out with the lowest scores to steer clear of.

October brands from top to bottom

Brand ratings are the backbone of our mission at Good On You: to help you discover the very best sustainable fashion brands from around the world. Since 2015, we have been reading between the seams for you, uncovering brands doing harm, calling out greenwashing, and highlighting the sustainable brands doing good for people, the planet, and animals. Download our app or check out the directory to easily shop your values.

This month, we’re sharing four brands doing “Good” (including upcycled umbrella bags from Japan and baby clothes from Germany), but also five brands conscious shoppers should steer clear of with our lowest score of “We Avoid”.

4 newly rated ‘Good’ brands


Rated: Good
Close up of fabric from Japanese brand tennen.

tennen is a Japanese basics brand with a focus on quality and comfort in their choice of textiles.

Find the range in sizes S-L.

See the rating.

Shop tennen.


Rated: Good
Close up of responsibly-made jewellery by Eguzkilore laying across shells.

Eguzkilore is a Spanish jewellery brand that pulls inspiration from mythology in its signature sunflower designs.

See the rating.

Shop Eguzkilore.


Rated: Good
Bags made from upcycled umbrellas by Japanese brand PLASTICITY.

Japan-based PLASTICITY offers a range of fashion forward bags and accessories made by repurposing discarded umbrellas.

See the rating.


les boutons

Rated: Good
Responsibly-made baby clothes in grey with yellow mushrooms by German brand les boutons.

les boutons is a small business based in Germany offering a range of baby clothes, toys, and decor.

See the rating.

Shop les boutons.

Discover more sustainable fashion brands

5 newly rated brands that score ‘We Avoid’

These brands are not doing enough for people, the planet, or animals, either due to a lack of transparency or of concrete action across their supply chains. They all received our lowest score of “We Avoid”.

Editor's note

Feature image via PLASTICITY, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet, and animals. Use our directory to search thousands of rated brands.

Ethical brand ratings. There’s an app for that.

Wear the change you want to see. Download our app to discover ethical brands and see how your favourites measure up.