The 9 Best and Worst Newly Rated Brands of October

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This month, the ratings team has uncovered some top rated new brands worth checking out, as well as a selection of brands coming out with the lowest scores to steer clear of.

October brands from top to bottom

Brand ratings are the backbone of our mission at Good On You: to help you discover the very best sustainable fashion brands from around the world. Since 2015, we have been reading between the seams for you, uncovering brands doing harm, calling out greenwashing, and highlighting the sustainable brands doing good for people, the planet, and animals. Download our app or check out the directory to easily shop your values.

This month, we’re sharing four brands doing “Good” (including upcycled umbrella bags from Japan and baby clothes from Germany), but also five brands conscious shoppers should steer clear of with our lowest score of “We Avoid”.

4 newly rated ‘Good’ brands

Discover more sustainable fashion brands

5 newly rated brands that score ‘We Avoid’

These brands are not doing enough for people, the planet, or animals, either due to a lack of transparency or of concrete action across their supply chains. They all received our lowest score of “We Avoid”.

• American Vintage
• JOURNAL STANDARD
• Tie Rack
• Honey Birdette
• Kids around

Editor's note

Feature image via PLASTICITY, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet, and animals. Use our directory to search thousands of rated brands.