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Wide leg carpenter hemp and organic cotton jeans by Afends.
09 Dec
Wide leg carpenter hemp and organic cotton jeans by Afends.

Our Favourite ​​Alternatives to CIDER’s Best Sellers

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CIDER has exploded in popularity in recent years as a cheap ultra fast fashion brand, pumping out thousands of trendy styles on its website. Unfortunately, the brand receives our lowest score of “We Avoid”. We went on the hunt to find more sustainable alternatives to CIDER’s best sellers.

Conscious consumers should steer clear of CIDER

CIDER is an ultra fast fashion brand from Hong Kong that gained traction on TikTok since its launch in 2020. It’s a popular go-to brand for “hauls” among influencers, and the hashtag #ciderhaul currently has more than 52 million views.

Unfortunately, while its clothes are certainly trendy and suit a wide range of tastes, they are poor quality and destined for landfill after just a few wears. And while they may appear “affordable” up front, someone is paying the true cost for prices as low as £4 per top.

The brand rates “Very Poor” for environmental impact owing to its lack of lower-impact materials or action on reducing harmful chemicals or water use. It is also “Very Poor” for labour conditions as it does not publish sufficient relevant information to give a higher rating. As a shopper, you have the right to know how its products impact its workers. Finally, it is rated “It’s a Start” for animals, but only because it avoids most animal-derived materials other than wool across its products. However, there is no evidence it traces the wool nor has an animal welfare policy.

Overall, CIDER sits down there with those fast fashion brands we avoid at all costs, and gets our lowest possible score of “We Avoid” overall. While those low prices and fresh designs can be tempting, the conscious consumer is best avoiding CIDER. So, what is the alternative?

If you like CIDER’s aesthetics but are looking for alternative brands making a solid effort across the board for sustainability and ethics, we have good news. There are “Good” and “Great” brands making items similar to CIDER’s best-selling pieces but doing better for people, the planet, and animals.

The following items are high-quality closet staples picked for purpose by our editors. While these pieces may present a larger up-front cost, investing in a few select pieces you know you’ll love and wear for years to come costs far less than what a TikToker might spend on a #haul.

More sustainable alternatives to CIDER’s best sellers

Instead of the corduroy jumpsuits, shop:

Lucy & Yak

Rated: Good
Teal corduroy overalls by Lucy&Yak.

Organic Corduroy Dungaree – Ships internationally from the UK

Instead of CIDER’s selection of colourful jumpsuits, go for Lucy & Yak’s iconic options like these organic dungarees, made to last from better materials.

Independent, handmade, and responsible, we love Lucy & Yak’s playful take on classic garments. With unisex designs for everyone, this UK brand will brighten up your day.

Find pieces inclusively sized in UK 4-32.

See the rating.

Shop Lucy & Yak.

Instead of the turtleneck tops, shop:


Rated: Good
A black ribbed turtleneck top by Kotn.

Ribbed Turtleneck – Ships internationally from Canada


Kotn – Home Collection

What great dreams are made of. Browse Kotn's range of sheet sets, duvet covers, and comforters crafted from Egyptian cotton and a linen-cotton blend. Enjoy 20% off Kotn's home collection. (Ends: 13 JUN)

Shop now

CIDER’s turtleneck tops and sweaters may be cheap, but the quality of the turtlenecks from Kotn is above and beyond and worth the investment.

Certified B Corp Kotn is based in Canada and works with local NGOs on the ground at the Nile Delta to provide every child in their farming communities with quality education, and to help close the gap of low literacy rates amongst communities. With every purchase, not only will you adorn a beautifully made garment, but also help fund school infrastructure, materials, and salaries for teachers.

Find Kotn in sizes XS-2XL.

See the rating.

Shop Kotn.

Instead of the bodysuits, shop:


Rated: Good
A beige crossbody bodysuit by Organique.

Cross-Back Bodysuit – Ships internationally from Portugal

How sleek is this BCI cotton bodysuit from Organique? Ditch CIDER’s polyester and rayon versions, especially for something that sits so close to the skin.

Organique is a Portuguese athleisure brand made for the contemporary woman. It is entirely produced in a high-end local atelier and promotes slow fashion by designing with longevity in mind. It uses high-quality, organic materials and low-impact fabrics such as Organic Cotton and Lyocell and is completely vegan. With only 1% of cotton worldwide being organic, its seeking to make a difference.

Find the range in sizes S-L.

See the rating.

Shop Organique.

Instead of the knitted dresses, shop:


Rated: Great
A cream long sleeve tie waist knitted dress by Mila.Vert.

Knitted Long Sleeved V-Neck Dress – Ships internationally from Slovenia


Mila.Vert – Sale

A unique opportunity to discover true capsule wardrobe hero pieces to complement your style, including 100% organic cotton favourites. Get up to 50% off sample sale. (Ends: 5 JUN)

Shop now

Knitted dresses are a timeless staple in your wardrobe across seasons, and Mila.Vert’s dresses give CIDER a run for their money in style and longevity.

Mila.Vert offers timeless, minimal, and chic clothing, adding sophisticated details that give the garments a modern feel. The Slovenia-based brand wants to make desirable clothing, avoiding the ethical and environmental issues that the fashion industry represents.

Find the garments in sizes XS-XL, or make a custom fit order free of charge.

See the rating.

Shop Mila.Vert.

Instead of the loose jeans, shop:


Rated: Good
Wide leg carpenter hemp and organic cotton jeans by Afends.

MOSS Hemp Denim Carpenter Jeans – Ships internationally from Australia

Loose-fit jeans seem like they’re here to stay, but CIDER’s jeans are made from a high percentage of polyester, meaning they won’t last as long. Afends uses organic cotton and hemp to craft its long-lasting jeans, and are worth every penny.

Born in Byron Bay, Afends is a responsible brand leading the way in hemp fashion. Drawing inspiration from the environment, streetwear, and surf culture, Afends’ mission is to create more sustainable clothing through innovation, action, and positive change. As true hemp advocates, they purchased 100 acres of farmland called Sleepy Hollow to grow their own hemp crops and ignite the hemp revolution. Explore their range made from 100% lower-impact threads.

Find sizes XS-2XL.

See the rating.

Shop Afends.

Instead of the printed sweaters, shop:


Rated: Great
A colourful block print knitted sweater by Dedicated.

Sweater Knitted Rutbo Blocks – Ships internationally from Sweden

See ya, CIDER. Colourful or printed knitwear is a charming addition to any cold weather look, and the selection from Dedicated gets our editors’ vote.

If you love a great graphic print, Swedish label Dedicated has you covered. Dedicated is a responsible streetwear brand for men, women, and children. All cotton used in its pieces are 100% organic and most are Fairtrade-certified, which means that you don’t have to sacrifice your ethics to dress in style.

Find the clothes in XS-XL.

See the rating.

Shop Dedicated.

Shop Dedicated @ Earthkind.

Instead of the velvet flares, shop:

Flare Street

Rated: Great
Red velvet flared pants by Flare Street.

Burgundy Plum Wine Plain Velvet Flares – Ships internationally from Australia

Flares are back, baby. And if you can see a long-term spot in your rotation for a pair, Flare Street has an alternative to CIDER’s velvet flares you’ll love.

Flare Street is a Melbourne based brand capturing the style of the ’60s and ’70s with quality fabrics and vintage-inspired prints. After searching far and wide for the perfect flares, the founders took it upon themselves creating colourful, unique flares and suits done responsibly. From lower-impact materials and factory ends sourced locally to limited production runs and ensuring a living wage, it brings the party to the conscious minded and flare-lovers around the world.

Find the range in sizes 2XS-3XL.

See the rating.

Shop Flare Street.

Editor's note

Feature image via Afends, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet, and animals. Use our directory to search thousands of rated brands.

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