The majority of brands still receive our two lowest ratings—”Not Good Enough” and “We Avoid”—because they just aren’t being transparent enough about their actions. Some, however, are bucking the trend and paving the way for a more sustainable future in the fashion industry. Meet five of them here.
Why do we rate brands?
Brand ratings are the backbone of our mission at Good On You: to help you discover the very best sustainable fashion brands from around the world.
Since 2015, we have been reading between the seams for you, uncovering brands doing harm, calling out greenwashing, and highlighting the sustainable brands doing good for people, the planet, and animals. Every month our analysts rate new brands and review existing ratings to ensure you’re still getting the most accurate and up-to-date information about the progress a brand is making. For this report, we focused only on the newly rated brands, which was 181 in the first quarter of 2025. You can find all the new and updated brand ratings in our app or the directory.
Out of the 181 new brands that our analysts rated in January, February, and March this year, just 11—or 6%—scored “Good”, and none scored “Great”.
That the majority of brands don’t score either of our two highest ratings is nothing new, and it means that most labels either aren’t doing enough to be more responsible, or they’re not being transparent enough about what they are doing. Good On You only rates brands based on the information they make public, so if it’s not available for everyone to read, we won’t consider it.
So, who is doing the work? We’re excited to celebrate the five brands that scored highest against our methodology in the first three months of 2025. Among them are two brands championing size-inclusivity—something that the sustainable fashion world needs so much more of—We Are Kin and Curvature Clothing. Elsewhere, meet two brands hailing from France who are both prioritising timeless design, Facettes Studio and STUDIO DE LOSTANGES. And finally there’s Airpaq—the innovator of this quintet. The German label transforms automotive waste into accessories with seriously stylish effects. Scroll on to meet them all, then check out our list (and take note) of a handful of the brands that scored exactly zero for their lack of transparency.
