This is a sponsored article featuring brands that have been independently assessed by our rigorous ratings system. We’re proud to only collaborate with “Good” and “Great” rated brands. Learn more.
In this month’s edition of Good On You’s team picks, we’re celebrating small brands the world over.
Why small businesses are the core of more sustainable fashion
Time and time again, we see that the brands doing the most for sustainability are smaller businesses—when we look at the top-rated labels and those that keep improving their ratings, for instance, it’s almost always small, independent ones. But things are tough for businesses like that right now.
We’ve seen numerous brands shutter in the past year, and news of more closures is trending upwards—some of our favourites, including Nisa, VEERAH, and Malaika, have recently announced they’re unable to continue due to rising running costs and declining sales, not to mention the threat of tariffs.
So, if you do need to buy something new, consider opting for a small brand dedicated to more responsible practices, like the “Good” and “Great”-rated ones highlighted in this month’s team picks. VEERAH and Malaika, who’ll both cease trading soon, are also offering discounts on their remaining stock, and we’ve included some of the highlights here.
It’s also important to acknowledge that the challenges facing small businesses can’t be solved by consumers alone, and that we need governments, organisations, and policymakers to step in and help address the key issues at play here.
Why you can trust our recommendations
At Good On You, we provide trustworthy recommendations that align with your values and needs. Our mission is to simplify informed choices while embracing the “buy less, buy better” motto.
To ensure credibility, we aggregate comprehensive, transparent information on fashion and beauty sustainability—assessing brands using our leading methodology, developed by diverse experts. Our ratings directory of over 6,000 fashion brands and hundreds of beauty brands employs a simple five-point scale, curating a list of “Good” or “Great” brands making significant contributions to sustainable fashion and beauty.
Our editorial team, driven by expertise and passion, carefully reviews and approves each recommendation, upholding high standards of quality, longevity, and trend-transcendence.
While we recognise the value of reusing, mending, and second-hand shopping, our expert ratings system guides you toward new brands aligned with your values and sustainability goals.
13 more sustainable small brands to support this April
1. Fair Indigo Organic Cotton Shirt
3. Ucon Acrobatics Hajo Mini Backpack
7. E.L.V. Denim Emilie Patchwork Shirt
12. Wuxly Sweatshirt
