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More brands got top ratings in the second quarter of 2026, which is good news, but the majority of brands still aren’t doing enough. Here, we’re sharing five top performers in Q2’s ratings: amongst them are a beautiful minimalist bridal brand and a more affordable swimwear label.
Why do we rate brands?
Brand ratings are the backbone of our mission at Good On You: to help you discover the very best sustainable fashion and beauty brands from around the world.
Since 2015, we have been reading between the seams for you, uncovering brands doing harm, calling out greenwashing, and highlighting the sustainable brands doing good for people, the planet, and animals. Every month our analysts rate new brands and review existing ratings to ensure you’re still getting the most accurate and up-to-date information about the progress a brand is making. You can find all the new and updated brand ratings in our app or the directory.
Out of the 431 brands that our analysts rated in April, May, and June this year, 82—or 19%—scored “Good” and “Great”.
That the majority of brands don’t score either of our two highest ratings is nothing new, but this is at least progress since Q1 this year, when only 8% of brands rated were “Good” or “Great”.
But it still means 81% of brands rated in Q2 either aren’t doing enough to be more responsible, or they’re not being transparent enough about what they are doing. Good On You only rates brands based on the information they make public, so if it’s not available for everyone to read, we won’t consider it.
Smaller labels continue to be the better choice for their sustainability
And if you’ve been reading for a while, you won’t be surprised to know that all of the top-rated brands in this list are small, while the worst-rated, which you’ll find further down, are all large brands. It’s the same pattern we’ve been seeing for years now. The biggest brands may have more purchasing power and influence to improve their supply chain sustainability and be transparent about it, but most of them are consistently doing the least to effect real change. Meanwhile, smaller labels continue to be the better choice for their sustainability.
This quarter, we’re introducing five newly rated brands that scored highest against our methodology. Top of the list is Sabina Motasem, a British bridal brand that achieved a “Great” rating with 91 out of 100 points. The label’s elegant, more sustainable designs ought to be on the moodboard of conscious brides everywhere, so be sure to bookmark or share it if you know someone.
Elsewhere, Do Good Surf Club, with its more affordable swimwear offering, proves it is possible to invest in more responsible costumes and bikinis even if you’re on a budget, and US brand SCATHED’s gothic collection demonstrates the art of dressing more sustainably within a specific aesthetic.
Scroll on to meet all five newly rated brands, then take note of a handful of businesses that scored zero for their lack of transparency, and which “We Avoid”.
