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Whether you’re new to conscious consumerism or a seasoned advocate, wearwell’s wide selection of more sustainable and ethical fashion helps you build a wardrobe that aligns with your values. Meet the one-stop shop for responsible shopping that makes a difference.
Revolutionise your responsible shopping practice
In a world where conscious consumerism is on the rise, many are eager to reduce their environmental impact and make more responsible purchasing choices. But finding more sustainable and ethically-made clothing can often be a daunting and time-consuming task.
That’s where wearwell comes in. Founded in 2018 by Erin Houston and Emily Kenney, two social impact experts, wearwell aims to revolutionise how we shop for fashion by offering a one-stop shop for more sustainable and ethically-made clothing, accessories, shoes, second hand items, and even home goods.
Founded to make a difference
Wearwell’s journey began from a shared frustration experienced by the co-founders. Despite their expertise in impact and sustainability, they found it challenging to find genuinely responsibly-made clothing due to the overwhelming amount of greenwashing in the industry. Determined to make a difference, they embarked on a mission to create a company that would make responsible shopping easier and more accessible to all while supporting emerging brands that have a positive impact on the fashion industry.
Sustainability is at the heart of wearwell’s values: “For us, sustainability is inclusive of fair wages and safe working conditions for garment workers. We want our purchases to count toward the type of world we want to live in, and for us, that’s a world where people have access to livelihoods to support themselves and their families and live in communities where environmental impact is minimised,” the founders share. By shopping with wearwell, you can rest assured that your purchases contribute to building a better world.
Responsible production
Every one of wearwell’s brand partners is committed to producing more ethically. This means they pay fair or living wages to the garment workers or artisans involved in the production process. By supporting these brands, you are helping create livelihoods and sustaining communities where the wellbeing of workers is a priority.
Lower-impact materials and processes
Wearwell’s brand partners go beyond limited collections and ensure that lower-impact materials and processes are implemented throughout their supply chains. By offering a wide range of products made with lower-impact materials, wearwell enables you to find stylish options that align with your values in one convenient place.
Giving back to communities
As a member of 1% for the Planet, wearwell donates 1% of its sales to nonprofits working on pressing environmental issues. Wearwell also partners with Beam Impact, allowing customers to choose a nonprofit to support at checkout. This collaboration ensures that 1% of every order is donated to nonprofits that align with the customer’s values, supporting causes such as racial equity, LGBTQIA+ justice, reproductive rights, and fabric recycling.
On top of that, 56% of wearwell’s brand partners go the extra mile and contribute to their communities in various ways beyond responsible production. These brands are partnered with NGOs, give back to their local communities, donate a percentage of profits, or even operate a nonprofit in their community. From supporting brands that run leadership programs to help talented female artisans create community businesses to train-to-work opportunities for adults with disabilities, wearwell is fostering a deeper connection between responsible shopping and social impact. By shopping with wearwell, you become part of this collective effort to positively impact society.
Wearwellagain: taking circularity to the next level
Wearwell’s commitment to sustainability extends beyond their brand offerings. They have introduced wearwellagain, a second hand program that allows you to give your gently-used wearwell clothing and accessories a new lease on life. The process is simple: ship your items to wearwell, and upon acceptance, you’ll receive a discount code towards future purchases. Clothing is either resold as wearwellagain second hand or responsibly donated to a partner local to their headquarters. By embracing second hand fashion, wearwell aims to close the loop and create a circular economy, making responsible shopping even more accessible and affordable.
14 better brands to shop on wearwell
These 14 brands are all independently rated “Good” and “Great” on our directory and feature on wearwell. If you’re on the market for new clothes and based in the US, you’re in luck: we’re offering an exclusive 20% off your first purchase with the code GOODONYOUWW20 from July 11th to August 7th.
