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A green responsibly-made jumpsuit for a brand stocked by wearwell.
11 Jul
A green responsibly-made jumpsuit for a brand stocked by wearwell.

Introducing wearwell: Your One-Stop Shop for More Sustainable Fashion That Makes a Difference

This is a sponsored article about a retailer that stocks brands independently assessed by our rigorous ratings system. Here we’re highlighting only “Good” and “Great” rated brands. Learn more.


Whether you’re new to conscious consumerism or a seasoned advocate, wearwell’s wide selection of more sustainable and ethical fashion helps you build a wardrobe that aligns with your values. Meet the one-stop shop for responsible shopping that makes a difference.

Revolutionise your responsible shopping practice

In a world where conscious consumerism is on the rise, many are eager to reduce their environmental impact and make more responsible purchasing choices. But finding more sustainable and ethically-made clothing can often be a daunting and time-consuming task.

That’s where wearwell comes in. Founded in 2018 by Erin Houston and Emily Kenney, two social impact experts, wearwell aims to revolutionise how we shop for fashion by offering a one-stop shop for more sustainable and ethically-made clothing, accessories, shoes, second hand items, and even home goods.

Founded to make a difference

Wearwell’s journey began from a shared frustration experienced by the co-founders. Despite their expertise in impact and sustainability, they found it challenging to find genuinely responsibly-made clothing due to the overwhelming amount of greenwashing in the industry. Determined to make a difference, they embarked on a mission to create a company that would make responsible shopping easier and more accessible to all while supporting emerging brands that have a positive impact on the fashion industry.

Sustainability is at the heart of wearwell’s values: “For us, sustainability is inclusive of fair wages and safe working conditions for garment workers. We want our purchases to count toward the type of world we want to live in, and for us, that’s a world where people have access to livelihoods to support themselves and their families and live in communities where environmental impact is minimised,” the founders share. By shopping with wearwell, you can rest assured that your purchases contribute to building a better world.

Responsible production

Every one of wearwell’s brand partners is committed to producing more ethically. This means they pay fair or living wages to the garment workers or artisans involved in the production process. By supporting these brands, you are helping create livelihoods and sustaining communities where the wellbeing of workers is a priority.

Lower-impact materials and processes

Wearwell’s brand partners go beyond limited collections and ensure that lower-impact materials and processes are implemented throughout their supply chains. By offering a wide range of products made with lower-impact materials, wearwell enables you to find stylish options that align with your values in one convenient place.

Giving back to communities

As a member of 1% for the Planet, wearwell donates 1% of its sales to nonprofits working on pressing environmental issues. Wearwell also partners with Beam Impact, allowing customers to choose a nonprofit to support at checkout. This collaboration ensures that 1% of every order is donated to nonprofits that align with the customer’s values, supporting causes such as racial equity, LGBTQIA+ justice, reproductive rights, and fabric recycling.

On top of that, 56% of wearwell’s brand partners go the extra mile and contribute to their communities in various ways beyond responsible production. These brands are partnered with NGOs, give back to their local communities, donate a percentage of profits, or even operate a nonprofit in their community. From supporting brands that run leadership programs to help talented female artisans create community businesses to train-to-work opportunities for adults with disabilities, wearwell is fostering a deeper connection between responsible shopping and social impact. By shopping with wearwell, you become part of this collective effort to positively impact society.

Wearwellagain: taking circularity to the next level

Wearwell’s commitment to sustainability extends beyond their brand offerings. They have introduced wearwellagain, a second hand program that allows you to give your gently-used wearwell clothing and accessories a new lease on life. The process is simple: ship your items to wearwell, and upon acceptance, you’ll receive a discount code towards future purchases. Clothing is either resold as wearwellagain second hand or responsibly donated to a partner local to their headquarters. By embracing second hand fashion, wearwell aims to close the loop and create a circular economy, making responsible shopping even more accessible and affordable.

14 better brands to shop on wearwell

These 14 brands are all independently rated “Good” and “Great” on our directory and feature on wearwell. If you’re on the market for new clothes and based in the US, you’re in luck: we’re offering an exclusive 20% off your first purchase with the code GOODONYOUWW20 from July 11th to August 7th.


Rated: Good
Woman in dark wash ethical fringe trousers

Love the & Other Stories vibe, but hate their fast fashion business model? Boyish has all the quality, fit, and authentic washes that you could want without the harmful practices.

Find sizes 2XS-XL.

See the rating.

Shop Boyish @ Wearwell.


Rated: Great
Someone wearing a white collared shirt, a black jumpsuit, and cardigan by Dorsu.

Based in Cambodia, Dorsu creates everyday basics and key signature favourites that form the core of any conscious wardrobe.

You can find the full range in XS-XL.

See the rating.

Shop Dorsu @ Wearwell.


Rated: Good
someone in yellow miranda dress by Elegantees

Elegantees is a clothing label founded on the mission to support sex trafficking survivors. It It ensures payment of a living wage in most of the final stage of production, uses lower-impact materials including organic cotton, and does not use any animal products.

Find sizes XS-XL.

See the rating.

Shop Elegantees @ Wearwell.


Rated: Great
People in clothes by Etica.

ÉTICA is a premium US luxury brand that features innovative design and cutting-edge technology.

Find most items in sizes 38-48.

See the rating.

Shop ÉTICA @ Wearwell.

Known Supply

Rated: Good
woman wearing clothes and accessories by know supply

Know Supply is a US-based, B Corp certified more sustainable fashion brand that is humanising the apparel industry by celebrating the people who make our clothing and the people who wear it.

Find most items in sizes XS-2XL.

See the rating.

Shop Known Supply @ Wearwell.

Mata Traders

Rated: Good

Mata Traders create a beautiful range of vintage-inspired, artisan-made clothing and jewellery. All of its products come from artisanal cooperatives in India and Nepal which focus on gender equality and female empowerment. Mata Traders is a member of the Fair Trade Federation.

Find sizes XS-XL.

See the rating.

Shop Mata Traders @ Wearwell.


Rated: Good
two women wearing Miakoda sustainable yoga clothes

If you’re all about that organic plant-based lifestyle, then you’ll most certainly vibe with NYC-made brand Miakoda and its organic, ultra-cosy active and loungewear.

Supportive of different shapes and sizes from XS-4XL, its pieces include stripped-back colours and designs that are all about comfort.

See the rating.

Shop Miakoda @ Wearwell.

O My Bag

Rated: Good

O My Bag merges style and a responsible approach, creating vintage inspired, rugged-chic bags made from lower-impact, high quality materials. The Dutch label also uses non-toxic dyes in its products.

See the rating.

Shop O My Bag @ Wearwell.


Rated: Good

Founded by surf champion Kelly Slater, Outerknown is a responsible brand that aims to blend style and function with the protection of natural resources. The brand is Bluesign certified and has partnered with the Fair Labour Association.

Find the range in sizes XS-2XL.

See the rating.

Shop Outerknown @ Wearwell.

People Tree

Rated: Great

Eco-fashion pioneer and leader People Tree is a seriously responsible brand. It uses lower-impact materials and addresses labour risks by adopting the Fairtrade International – Small Producers Organisations Code of Conduct.

Find most products in UK sizes 6-18.

See the rating.

Shop People Tree @ Wearwell.


Rated: Good
person wearing black sustainable period proof underwear and holding a pink menstrual cup

Women-owned Saalt is a B Corp certified brand that is on a mission to provide the highest quality period care products with the aim to use them for good.

Find the underwear in sizes XS-2XL.

See the rating.

Shop Saalt @ Wearwell.

The Standard Stitch

Rated: Great
Pink and yellow eco-friendly t-shirts by The Standard Stitch.

The Standard Stitch was founded on the belief that the fashion industry should be shaken up. This loungewear brand makes size inclusive, more sustainably sourced, and responsibly-made apparel for all your lounging needs.

Find most items in sizes XS-5XL.

See the rating.

Shop The Standard Stitch @ Wearwell.


Rated: Good
back views of person in red knit sweater and blue jeans, person in checked shirt and white jeans, and person in cream and striped long cardigan and skinny blue jeans by Toad&Co walking with linked arms

Toad&Co is a US brand that creates more socially and environmentally-committed womenswear and menswear that is equally suited for the rigours of the trail or the tavern.

Most items are available in sizes XS-2XL.

See the rating.

Shop Toad&Co @ Wearwell.

Editor's note

Images courtesy of wearwell and brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet, and animals. Use our directory to search thousands of rated brands.

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