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It’s probably the category of closet items that you neglect the most. Yep, you guessed it—basics. If you haven’t purchased fresh bras, undies, or socks since the 7th grade, we’re here to help you get some new and improved items with a more conscious twist.
Start your responsible fashion journey from the bottom up
If you’re looking to make a difference with your wardrobe, why not start from the bottom up? Opting for more sustainable basics is the perfect way to dip your toes into the world of consciously-made clothing, while hitting the re-start button. An easy way to begin your journey as a conscious consumer is to choose your basics from brands that do right by people, the planet, and animals as they need replacing. Each brand below has been rated for its impact on the ethical and environmental issues you care most about. For ease, we’ve divided the brands by category, featuring underwear, bras, socks and stockings, pyjamas, and last but not least, t-shirts.
Switching out your tired undies for their responsible alternatives is the easiest place to begin. You can start small by purchasing organic or fair trade underwear whenever items in your current collection need replacing. Since underwear is something we’ll continually need to repurchase, opting for brands that produce more sustainably makes a huge impact over time—and we promise they’re just as fun to dance in on those nights out (or in).