November’s Best Newly Rated Brands - Good On You
01 Nov

November’s Best Newly Rated Brands

November is really the beginning of the festive season.   It’s also the time of year we’re encouraged to buy, buy, buy with Black Friday sales now happening in many countries. But as ethical fashionistas we know that mindless consumerism will not bring joy to the world…

So instead of hitting the department stores, take a look at these five ethical brands that are new to the Good On You app this month, that go the extra mile to reduce waste and give back, as well as making great clothes.


Rated: Great

Mina Wrap Blouse Cardigan || Ships Internationally

If you’re a fan of the minimalist Scandinavian look, Swedish slow fashion label BYEM is the place to go.  Founded in 2016, this brand makes timeless designs in smart, feminine cuts. BYEM is also big on transparency.  We learn that this gorgeous wrap top is made in Portugal from sateen that is sourced from Turkey and dyed in Austria. They get a Great rating from us!

Toad & Co

Rated: Good

High Planes Shirtjac || Ships Internationally

With their headquarters in Santa Barbara, California, but their hearts and minds out there in the wilderness, Toad&Co make robust, practical, stylish clothes for all of life’s adventures.  As well as using eco-friendly materials, they trace their supply chain and apply ILO Four Fundamental Freedoms principles to their code of conduct. They even have their own clothing recycling system and sell affordable restored garments via The Renewal Workshop.

Vegan Resort Wear

Rated: Good

It may not be summer where you are, but you can always dream of longer days to come. Vegan Resort Wear make smart separates in linen fabric, with offcuts used to make accessories and minimise waste. This New York brand also manufactures locally, reducing its carbon footprint and supporting local dressmakers.

Malaika New York

Rated: Good
A woman wears silver and rubber pants,

Tire Legging Silver || Ships Internationally

Malaika New York make edgy street-wear with a waste-free philosophy that sees them incorporate materials such as bicycle inner tubes into their garments. Even their clothing patterns are designed so that the fabric is draped in a way that minimises offcuts. For every item sold, the brand also plants a tree for The Canopy Project. This is a label that takes sustainability into its aesthetic as well as its business model.


Rated: Good

Dawn’s Highway Cardigan || Ships Internationally

Arielle is another made in NYC brand that brings sustainability into the heart of everything it does. It’s only just launched, after designer and founder Arielle became disenchanted with the ready-to-wear labels she was working with and decided to do something about it! This gorgeous cardigan is made from Sherpa – a wool-like soft material that’s actually made from unbleached organic cotton.

See the rating.


And that’s the November wrap!

Is your favourite brand not yet in the app? If your search result comes up blank, use the “Suggest” button to tell us you need a rating. The more votes a brand gets, the quicker it will be rated.

Check back next month for another selection of awesome brands that are doing their bit for People, Planet and Animals.

Editor's note

Feature image by Arielle. All other images via brands mentioned.

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