Curious about the real impact of fashion’s heavyweights on people, the planet, and animals? We’ve crunched the numbers on the ten most searched brands on Good On You. Keep reading to see how these popular brands rate.
What are the most searched brands on Good On You?
Over the years, Good On You has become the go-to platform for conscious consumers and citizens looking to inform their choices. In 2023, the demand for transparency in the fashion industry is louder than ever; with more than 4m Good On You users and 40m searches on our platforms, it’s clear shoppers are keen to understand how the brands they used to buy from, currently buy from, or are planning to buy from, are impacting people, the planet, and animals.
Amongst the most searched brands on Good On You are, of course, the titans of fast fashion—Zara, H&M, SHEIN, and Uniqlo—whose practices are increasingly under the microscope. Joining them are activewear giants Nike and Adidas, the trailblazing Patagonia, and high-end fashion purveyor Gucci.
But before we dive into how each of these brands rates, let’s have a look at
How does Good On You rate and re-rate brands?
Good On You is the most comprehensive and widely trusted brand ratings system for fashion. Our mission is to help you make better choices.
Since 2015, we’ve built a database of over 5,000 fashion brands, all assessed against our world-leading ratings system for their impact on people, the planet, and animals.
Behind the scenes, the Good On You ratings system captures the complexity of sustainability, aggregating up to 1,000 data points across 100 key issues for each brand. Our team of analysts use their industry-leading expertise and ratings tech to efficiently assess fashion brands’ impacts across the entire supply chain.
Brands receive an overall rating on a clear and comparable five-point scale, from “We Avoid” all the way up to “Great”. Ratings are reviewed regularly—annually for large brands and every 18 months for smaller brands. More frequent reviews are also initiated when there is a significant change in a brand’s public disclosure or significant public or stakeholder concern about changes in the brand’s practices. You can download our app or check out the directory to discover the best brands for you.